Curly Hair Tools
FailShoppers spend an estimated $14K a year here, so Curly Hair Tools is a Fail.
- Flapen Score
- 46 / 100Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 4846
- Market size
- $14K/yr79K searches / yr
- 90-day growth
- -6.6%search demand this quarter
- Competition
- 43%top-5 click share · 33 brands · 224 sellers
Flapen Score
Curly Hair Tools against its category
The dotted line is the Beauty & Personal Care average. Past it, Curly Hair Tools is stronger. Inside it, weaker.
Market
The Curly Hair Tools market on Amazon at a glance
Shoppers on Amazon United States searched for Curly Hair Tools 79K times last year and spent an estimated $14K. The top 5 brands take 46% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.
- Searches, last 12 months
- 79K
- Growth, 90 days vs prior 90
- -6.6%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $14Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- curly hair tools49K searches a year
02 · Price
A sale here is worth $20.28.
Listings sell for $20.28 on average, from $6.30 to $93.23. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $20.28 that is $0 to $2K a year per listing.
- Average price
- $20.28inside the $15 to $100 sweet spot
- Price range
- $6.30–$93.23
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 3.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #265 within Hair Brushes. It carries 7,649 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 4.7%
- Average rank
- #265in Hair Brushes
- Average rating
- 4.23 starsAmazon United States average 4.42 stars
- Average reviews
- 7,649per listing
- Listings tracked
- 40
04 · Newcomers
5 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Curly Hair Tools products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
33 rising
Sellers
224
Top-5 brand share
46%
Top 20: 87%
Top-5 click share
43%
Top 20: 80%
Open market
49%
- Brand 113%
- Brand 212%
- Brand 38%
- Brand 47%
- Brand 57%
- Brand 65%
Demand
Curly Hair Tools search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Curly Hair Tools search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- curly hair tools49K/yr
- curly hair styling tools9K/yr
- curly hair tool8K/yr
- curl tool6K/yr
- curly hair tools for styling6K/yr
- curly hair styler tool834/yr
- hair curly tools253/yr
Reviews and returns
What reviews say buyers love and hate about Curly Hair Tools
We read the reviews and the return reasons for every product selling here.
“Broke within a month”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Curly Hair Tools questions
Answered from the same tracked data.









