Curly Hair Tools
FailShoppers spend an estimated $14K a year here, so Curly Hair Tools is a Fail.
- Flapen Score
- 46 / 100Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 4846
- Market size
- $14K/yr79K searches / yr
- 90-day growth
- -6.6%search demand this quarter
- Competition
- 43%top-5 click share · 33 brands · 224 sellers
Flapen Score
Curly Hair Tools against its category
The dotted line is the Beauty & Personal Care average. Past it, Curly Hair Tools is stronger. Inside it, weaker.
Market
The Curly Hair Tools market on Amazon at a glance
Shoppers on Amazon United States searched for Curly Hair Tools 79K times last year and spent an estimated $14K. The top 5 brands take 46% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.
- Searches, last 12 months
- 79K
- Growth, 90 days vs prior 90
- -6.6%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $14Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- curly hair tools49K searches a year
02 · Price
A sale here is worth $20.28.
Listings sell for $20.28 on average, from $6.30 to $93.23. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $20.28 that is $0 to $2K a year per listing.
- Average price
- $20.28inside the $15 to $100 sweet spot
- Price range
- $6.30–$93.23
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 3.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #265 within Hair Brushes. It carries 7,649 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 4.7%
- Average rank
- #265in Hair Brushes
- Average rating
- 4.23 starsAmazon United States average 4.42 stars
- Average reviews
- 7,649per listing
- Listings tracked
- 40
04 · Newcomers
5 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Curly Hair Tools products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
10 Hair Volume ClipRoot Clips for Curly Hair Volume and Claw Clips for Thick Hair Root Lifter Curl Hair
- Price
- $10.30
- Rating
- 4.4/5
- Reviews
- 397
- Age
- 1y ago

YF-ANEN Air Volume Comb for Curly Hair - Fluffy Curling Roll Styler
- Price
- $6.38
- Rating
- 3.5/5
- Reviews
- 526
- Age
- 3y ago

AuBonacci Styler for Curly Hair: Lift Direct & Add Volume To Curls
- Price
- $37.75
- Rating
- 3.8/5
- Reviews
- 1,052
- Age
- 4y ago

HAIOLORPRO 2PCS Curling Roll Comb Curling Roll Comb for Curly Hair Three Different Sizes of Styler for Curly Hair Hair Curling Roll Comb Hair Tools for Casual Wear or Special Events
- Price
- $10.02
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 6mo ago

Bonnet Hair Dryer Attachment w/A Headband Integrated that Reduces Heat Around Ears & Neck - Diffuser Cap for Hair Dryer Curly Hair Speeds Up Drying Time Deep Conditioning at Home - Large (Purple)
- Price
- $15.58
- Rating
- 4.4/5
- Reviews
- 16,726
- Age
- 3y ago
Trending
estimated 90-day click momentum
10 Pc Curl Defining Hair Brush Set with Spray Bottle
- Price
- $9.05
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 5mo ago

HAIOLORPRO 2PCS Curling Roll Comb Curling Roll Comb for Curly Hair Three Different Sizes of Styler for Curly Hair Hair Curling Roll Comb Hair Tools for Casual Wear or Special Events
- Price
- $10.02
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 6mo ago

Hair Volume Clip - 2PCS Root Clips for Curly Hair Volume Magic Volumizing Hair Clips for Creating Fluffy Bangs & Lifting Roots Wind Shaping Styling Comb Set(Rose Purple)
- Price
- $7.73
- Rating
- 3.8/5
- Reviews
- 158
- Age
- 1y ago

Curl Defining Brush Curly Hair Brush Products With 3 Pcs Slick Back Hair Brush Set Bristle Brush Edge Control Teasing Comb for women (Blue)
- Price
- $8.49
- Rating
- 4.7/5
- Reviews
- 543
- Age
- 9mo ago

Wavytalk Hair Dryer with Diffuser Blown Away Ionic Hair Dryer for Curly Hair with Comb 1875W Fast Drying Blow Dryer with Ceramic Technology 3 Attachments for All Hair Types Light and Quiet Black
- Price
- $33.45
- Rating
- 4.4/5
- Reviews
- 25,436
- Age
- 3y ago
Newest
by launch date
10 Pc Curl Defining Hair Brush Set with Spray Bottle
- Price
- $9.05
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 5mo ago

HAIOLORPRO 2PCS Curling Roll Comb Curling Roll Comb for Curly Hair Three Different Sizes of Styler for Curly Hair Hair Curling Roll Comb Hair Tools for Casual Wear or Special Events
- Price
- $10.02
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 6mo ago

Curl Defining Brush Curly Hair Brush Products With 3 Pcs Slick Back Hair Brush Set Bristle Brush Edge Control Teasing Comb for women (Blue)
- Price
- $8.49
- Rating
- 4.7/5
- Reviews
- 543
- Age
- 9mo ago

Curly Hair Brush Curl Defining Brush with Soft Boar Bristles Detangling Tangled Glides Wide-Teeth Design Effortlessly Shaping & Defining Curls Curling Definer for Wet & Dry Hair (Green)
- Price
- $8.02
- Rating
- 4.5/5
- Reviews
- 1,642
- Age
- 1y ago

Curly Hair Brush Curl Defining Brush for Effortlessly Defined Curls & Waves Vented Hair Brush for Wet & Dry Hair Women and Men Reduces Frizz (Purple)
- Price
- $7.11
- Rating
- 4.4/5
- Reviews
- 1,666
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
33 rising
Sellers
224
Est. top-5 brand share
46%
Top 20: 87%
Est. top-5 click share
43%
Top 20: 80%
Open market
49%
- Ivyu13%
- YF-ANEN12%
- TYMO8%
- AuBonacci7%
- HAIOLORPRO7%
- Granteva5%
Demand
Curly Hair Tools search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Curly Hair Tools search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- curly hair tools49K/yr
- curly hair styling tools9K/yr
- curly hair tool8K/yr
- curl tool6K/yr
- curly hair tools for styling6K/yr
- curly hair styler tool834/yr
- hair curly tools253/yr
Reviews and returns
What reviews say buyers love and hate about Curly Hair Tools
We read the reviews and the return reasons for every product selling here.
“Broke within a month”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Curly Hair Tools questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









