Curly Hair Shampoo and Conditioner Set
PassCurly Hair Shampoo and Conditioner Set scores 69 out of 100, a Pass. Shoppers spend an estimated $3.7M a year here, search demand grew +3.0% this quarter, and an estimated 0.5% of orders come back.
- Flapen Score
- 69 / 100Top 1% of 10,978 Beauty & Personal Care niches · +21 vs the category median of 4869
- Market size
- $3.7M/yr2.8M searches / yr
- 90-day growth
- +3.0%search demand this quarter
- Competition
- 32%top-5 click share · 33 brands · 748 sellers
Flapen Score
Curly Hair Shampoo and Conditioner Set against its category
The dotted line is the Beauty & Personal Care average. Past it, Curly Hair Shampoo and Conditioner Set is stronger. Inside it, weaker.
Market
The Curly Hair Shampoo and Conditioner Set market on Amazon at a glance
Shoppers on Amazon United States searched for Curly Hair Shampoo and Conditioner Set 2.8M times last year and spent an estimated $3.7M. The top 5 brands take 60% of clicks. Flapen scores it 69 out of 100, a Pass.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.7M a year.
- Searches, last 12 months
- 2.8M
- Growth, 90 days vs prior 90
- +3.0%
- Conversion, latest week
- 6.3%
- Market size, estimated
- $3.7Ma year
- Peak month
- September1.6× the quietest month
- Top search term
- curly hair shampoo and conditioner533K searches a year
02 · Price
A sale here is worth $20.61.
Listings sell for $20.61 on average, from $3.87 to $57.78. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At $20.61 that is $62K to $82K a year per listing.
- Average price
- $20.61inside the $15 to $100 sweet spot
- Price range
- $3.87–$57.78
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $62K–$82K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #156 within Shampoo & Conditioner Sets. It carries 8,440 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 2.1%
- Average rank
- #156in Shampoo & Conditioner Sets
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 8,440per listing
- Listings tracked
- 62
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Curly Hair Shampoo and Conditioner Set products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
33 rising
Sellers
748
Top-5 brand share
60%
Top 20: 92%
Top-5 click share
32%
Top 20: 65%
Open market
36%
- Brand 121%
- Brand 220%
- Brand 39%
- Brand 46%
- Brand 54%
- Brand 64%
Demand
Curly Hair Shampoo and Conditioner Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Curly Hair Shampoo and Conditioner Set search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- curly hair shampoo and conditioner533K/yr
- shea moisture shampoo and conditioner336K/yr
- curly hair shampoo308K/yr
- shampoo for curly hair192K/yr
- shampoo and conditioner set for curly hair195K/yr
- shampoo and conditioner for curly hair149K/yr
- not your mothers shampoo and conditioner107K/yr
- curl shampoo124K/yr
- curl shampoo and conditioner94K/yr
- wavy hair shampoo and conditioner84K/yr
Reviews and returns
What reviews say buyers love and hate about Curly Hair Shampoo and Conditioner Set
We read the reviews and the return reasons for every product selling here.
“Not moisturizing”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Curly Hair Shampoo and Conditioner Set questions
Answered from the same tracked data.