Is curly hair products for men profitable to sell on Amazon United States?

The niche generates $121K/yr across 29 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -16.5%. Flapen's verdict: Worth a look (52/100).

How competitive is the curly hair products for men niche?

25 brands and 114 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in curly hair products for men?

Top complaints mined from reviews: Smell, Hair Related, Moist/Dry. The return rate is 0.7%.

When does demand for curly hair products for men peak?

Demand peaks in Jan–Dec; the busiest month runs 3.0× the quietest.

What does it cost to enter the curly hair products for men niche?

Listings span $4.21–$31.94; the average listing price is $15.40 (sweet spot $15–$100). The average incumbent carries 13,318 reviews — the moat a new listing must climb.

curly hair products for men

Worth a look

Shows low returns (0.7%), but soft demand (-16.5% this quarter) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Brand share

Great54%

top-5 brand share — no brand owns this niche

Avg price

Great$15.40

avg listing price — sweet spot $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Price range

Good$4.21–$31.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Market size

Okay$121K

$121K/yr · 195K searches

Review moat

Bad13,317.86

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-16.5%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, curly hair products for men is a $121K/yr Amazon United States market (195K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

curly hair products for men market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $123K–$154K; units × avg price
Conversion rate: 4.0%
Avg BSR: #93
Page quality: 0%
Prime: 97%
Sponsored: 97%
Out of stock: 0.2%
Avg brand age: 78 months
Avg seller age: 131 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 flat

Sellers

114

Top-5 brand share

54%

Top 20: 95%

Top-5 click share

48%

Top 20: 91%

Open market

40%

YEALIR17%
Viking Revolution12%
Marc Anthony10%
Slick Gorilla8%
Doitory7%
Cantu6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.5% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 3.0×

Open Trend

Top curly hair products for men search terms

mens curly hair products53K/yr -20.5%4.3% conv.
curly hair products for men43K/yr -20.2%2.7% conv.
men curly hair products28K/yr -3.6%2.5% conv.
curly hair products men13K/yr -24.2%4.0% conv.
curly hair men10K/yr -8.6%4.2% conv.
wavy hair products men6K/yr +15.2%3.3% conv.
curly hair products for black men6K/yr -11.3%2.4% conv.
mens wavy hair products5K/yr -15.1%4.5% conv.
curly hair men products5K/yr -17.6%5.2% conv.
mens curly hair5K/yr -15.5%3.3% conv.

All search terms

Top curly hair products for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

3-in-1 Curl Cream for Men - Defines Curls Tames Frizz Adds Smoothness and Texture for Curly and Wavy Hair Hair Styling Cream with Desert Derived Extracts Sulfate - Free 3.38 oz

YEALIR$13.734.4★277 rev

Marc Anthony Curl Defining Hair Styling Lotion for Curly Hair Strictly Curls - Long Lasting Moisturizing Lightweight Gel for Maximum Curl Definition Bounce & Shine - Styling Product Reduces Frizz

Marc Anthony$8.364.4★24,730 rev

Slick Gorilla Curl Cream for Men Curl Defining Styler 3.38 fl oz

Slick Gorilla$17.664.5★740 rev

Viking Revolution Hair Curl Cream for Men - Sandalwood Curling Cream with Vitamin E & B5 Shea Butter - Styling Cream for Curly Hair to Enhance Define and Shape Natural Curls and Wavy Hair (8fl oz)

Viking Revolution$9.944.2★156 rev

Doitory Satin Silk Bonnet for Sleeping Double Layer Silk Sleep Cap for Men & Women Soft Satin Lined Bonnet for Natural & Curly Hair(Black)

Doitory$9.614.5★2,171 rev

Newest

by launch date

Hawthorne Curl Bounce Mens Curly Hair Shampoo and Conditioner Set. Sulfate Free Shampoo and Conditioner with Shea Butter and Macadamia Oil For Healthy Hydrated Hair. Ultra Nourishing. 16 oz. each.

Hawthorne$28.631,013 rev

7mo ago

Rolda Curl Cream - Curly Hair Products for Men - Anti Frizz Curl Defining Cream with Oil Blend - Hydrates Enhances Shine & Texture - Nourishes & Softens Strands - Non-Greasy & Lightweight (8.81 oz)

Rolda$9.26548 rev

8mo ago

Viking Revolution Hair Curl Cream for Men - Sandalwood Curling Cream with Vitamin E & B5 Shea Butter - Styling Cream for Curly Hair to Enhance Define and Shape Natural Curls and Wavy Hair (8fl oz)

Viking Revolution$9.94156 rev

9mo ago

Aveda$13.441,535 rev

1y ago

3-in-1 Curl Cream for Men - Defines Curls Tames Frizz Adds Smoothness and Texture for Curly and Wavy Hair Hair Styling Cream with Desert Derived Extracts Sulfate - Free 3.38 oz

YEALIR$13.73277 rev

1y ago

What buyers say about curly hair products for men

What buyers praise and complain about, mined from review topics.

What buyers love

Smell17%

“Awesome smell”

Quality-Overall12%

“it's very consistent in quality”

Suitability Curly Hair10%

“Awesome curls”

Hair Styling6%

“Easy to style with”

Value For Money5%

“Great value”

Soft Feel5%

“leaves my hair soft”

Moist/Dry4%

“Quite hydrating”

Hair Growth3%

“Works great, held my hair super well”

Advertised Vs Actual Product3%

“Does exactly what it says”

Suitability Straight Hair3%

“keeps my natural hair shiny, soft and healthy”

What buyers complain about

Smell13%

“Very heavy scent”

Hair Related8%

“It also makes my hair very tangled”

Moist/Dry5%

“Does not necessarily feel hydrated”

Size-Overall4%

“Pretty Big”

Suitability Curly Hair4%

“Not for curly hair”

Value For Money4%

“expensive”

Functionality-Overall4%

“Didn't work for me”

Adhesion/Stickiness3%

“this product made it very sticky”

Leak-Proof3%

“Leaking product”

Oily/Greasy3%

“Leaves hair oily”

Top return reasons

Size-Overall13%

Smell12%

Advertised Vs Actual Product10%

Functionality-Overall9%

Suitability Short Hair9%

Leak-Proof9%