Is curly hair products for damaged curls profitable to sell on Amazon United States?

The niche generates $948K/yr across 31 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -2.0%. Flapen's verdict: Worth a look (63/100).

How competitive is the curly hair products for damaged curls niche?

24 brands and 176 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in curly hair products for damaged curls?

Top complaints mined from reviews: Smell, Value For Money, Hair Related. The return rate is 0.6%.

When does demand for curly hair products for damaged curls peak?

Demand peaks in Jul–Aug–Sep; the busiest month runs 3.9× the quietest.

What does it cost to enter the curly hair products for damaged curls niche?

Listings span $6.05–$43.72; the average listing price is $15.86 (sweet spot $15–$100). The average incumbent carries 7,013 reviews — the moat a new listing must climb.

curly hair products for damaged curls

Worth a look

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Market size

Great$948K

$948K/yr · 677K searches

Brand share

Great58%

top-5 brand share — no brand owns this niche

Avg price

Great$15.86

avg listing price — sweet spot $15–$100

Price range

Great$6.05–$43.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-2.0%

90-day search growth — must beat 0% to launch

Review moat

Bad7,012.65

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, curly hair products for damaged curls is a $948K/yr Amazon United States market (677K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 63/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

curly hair products for damaged curls market data

Units sold / yr: 60K–80K; avg 2,500–3,000/product
Revenue / yr: $952K–$1.3M; units × avg price
Conversion rate: 8.8%
Avg BSR: #180
Page quality: 0%
Prime: 100%
Sponsored: 84%
Out of stock: 0.0%
Avg brand age: 91 months
Avg seller age: 128 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 rising

Sellers

176

Top-5 brand share

58%

Top 20: 95%

Top-5 click share

48%

Top 20: 85%

Open market

37%

Brylcreem33%
Cremo8%
Moroccanoil6%
AMERICAN CREW6%
Suavecito5%
Old Spice5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.0% search growth over the last 90 days.

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.9×

Open Trend

Top curly hair products for damaged curls search terms

hair cream for men130K/yr -5.0%4.6% conv.
crema de peinar73K/yr +15.0%0.7% conv.
brylcreem64K/yr +14.1%14.2% conv.
mens hair cream72K/yr -3.7%4.7% conv.
hair smoothing cream59K/yr +14.2%4.2% conv.
brylcreem hair cream for men42K/yr -12.2%14.6% conv.
crema para peinar cabello liso33K/yr -6.6%1.3% conv.
mens styling cream30K/yr -8.1%5.3% conv.
styling cream men23K/yr -19.4%5.3% conv.
mens hair styling cream21K/yr -16.3%4.9% conv.

All search terms

Top curly hair products for damaged curls products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Brylcreem 3-in-1 Original High Shine Mens Hair Cream for Styling Strengthening and Conditioning Alcohol-Free 5.5 Ounce

Brylcreem$6.054.6★11,841 rev

Cremo Hair Styling Cream Premium Barber Grade Hair Products 3.4 Oz

Cremo$9.884.5★4,999 rev

150ml Brylcreem ORIGINAL Fixative cream for hair

Brylcreem$10.414.5★787 rev

Suavecito Hair Cream Pump Bottle Medium Shine All Day Light Hold (8 oz)

Suavecito$12.064.5★2,550 rev

Old Spice Mens Hair Pomade Healthy & Strong with Vitamin E & Biotin Mens Hair Styling Pomade Medium Hold Matte Finish 2.22 oz

Old Spice$9.284.5★3,845 rev

Newest

by launch date

Old Spice Mens Hair Pomade Healthy & Strong with Vitamin E & Biotin Mens Hair Styling Pomade Medium Hold Matte Finish 2.22 oz

Old Spice$9.283,845 rev

5mo ago

John Frieda Frizz Ease Secret Weapon Touch-Up Creme for Frizzy Hair Anti-Frizz Smoothing Cream with Avocado Oil 4 fl oz

John Frieda$8.7411,254 rev

6mo ago

TRESemm Smoothing Cream 1 ct A-List Collection for Frizz-Control & Deep Hydration Developed & Safe for All Hair Types 3.04 FL OZ

TRESemmé$11.41161 rev

6mo ago

Cremo Hair Styling Cream Premium Barber Grade Hair Products 3.4 Oz

Cremo$9.884,999 rev

8mo ago

Not Your Mothers All Eyes On Me 3-in-1 Hair Styling Cream with UV Protection - Styling Cream for All Hair Types

Not Your Mother's$7.92746 rev

1y ago

What buyers say about curly hair products for damaged curls

What buyers praise and complain about, mined from review topics.

What buyers love

Smell17%

“Good Smell”

Quality-Overall13%

“Excellent Product”

Soft Feel9%

“Keeps hair smooth”

Suitability Curly Hair6%

“naturally curly hair”

Hair Styling5%

“styles it great”

Value For Money5%

“Worth the money”

Moist/Dry5%

“helps with dryness”

Hair Growth3%

“Holds my hair all day”

Brightness/Shine/Glow3%

“adds shine”

Suitability Straight Hair3%

“Definitely adding it to my routine when I straighten my hair”

What buyers complain about

Smell14%

“It doesn't have a strong scent”

Value For Money8%

“Waste of money”

Hair Related6%

“Does not hold hair well”

Oily/Greasy5%

“look a bit oily”

Functionality-Overall5%

“Not effective”

Moist/Dry4%

“the air is dry”

Brightness/Shine/Glow2%

“No shine or gloss noted”

Adhesion/Stickiness2%

“stickiness is minimal”

Advertised Vs Actual Product2%

“Not exactly as described”

Suitability Wavy Hair2%

“wavy I would probably look elsewhere”

Top return reasons

Advertised Vs Actual Product11%

Smell11%

Functionality-Overall10%

Suitability Short Hair8%

Leak-Proof6%

Oily/Greasy6%