Skip to content

Curly Hair Men

Fail

The top 5 products take 100% of clicks, so Curly Hair Men is a Fail.

Flapen Score
31
31 / 100
Ranks 10,549 of 10,978 Beauty & Personal Care niches · −17 vs the category median of 48
Market size
$42K/yr46K searches / yr
90-day growth
-2.9%search demand this quarter
Competition
100%top-5 click share · 3 brands · 36 sellers

Flapen Score

Curly Hair Men against its category

The dotted line is the Beauty & Personal Care average. Past it, Curly Hair Men is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Curly Hair Men market on Amazon at a glance

Shoppers on Amazon United States searched for Curly Hair Men 46K times last year and spent an estimated $42K. All 3 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 11.1% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-2.9%
Conversion, latest week
11.1%
Market size, estimated
$42Ka year
Top search term
ogx curl cream14K searches a year

02 · Price

A sale here is worth $8.23.

Listings sell for $8.23 on average, from $4.21 to $14.26. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 750 to 1,000 of them. At $8.23 that is $6K to $8K a year per listing.

Average price
$8.23under the $15 to $100 sweet spot
Price range
$4.21–$14.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
750–1,000
Revenue per listing a year
$6K–$8K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #176 within Creams & Lotions. It carries 24,165 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#176in Creams & Lotions
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
24,165per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Curly Hair Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

36

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 192%
  • Brand 25%
  • Brand 34%

Demand

Curly Hair Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25Holiday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 2.0× · 11 of 12 months tracked

Search terms

Top Curly Hair Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ogx curl cream14K/yr
  • noughty hair care products6K/yr
  • moroccan curling perfection3K/yr
  • curl primer4K/yr
  • curly wig products3K/yr
  • product to hold curls in straight hair4K/yr
  • noughty3K/yr
  • anti frizz curl3K/yr
  • curl holding products for fine hair4K/yr
  • moroccan curling perfection defining cream2K/yr

Reviews and returns

What reviews say buyers love and hate about Curly Hair Men

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Smell”
14%of negative reviews mention “Smell”
0.4%of orders come back
“Bad odor”
A buyer, on “Smell”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Curly Hair Men questions

Answered from the same tracked data.