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Curly Hair Kit

Fail

The top 5 brands take 100% of clicks, so Curly Hair Kit is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$245K/yr194K searches / yr
90-day growth
+17.9%search demand this quarter
Competition
77%top-5 click share · 3 brands · 51 sellers

Flapen Score

Curly Hair Kit against its category

The dotted line is the Beauty & Personal Care average. Past it, Curly Hair Kit is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Curly Hair Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Curly Hair Kit 194K times last year and spent an estimated $245K. All 3 brands take every click. Demand peaks in Oct–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $245K a year.

Searches, last 12 months
194K
Growth, 90 days vs prior 90
+17.9%
Conversion, latest week
7.0%
Market size, estimated
$245Ka year
Peak month
December2.6× the quietest month
Top search term
curl talk cream70K searches a year

02 · Price

A sale here is worth $18.04.

Listings sell for $18.04 on average, from $8.10 to $27.47. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $18.04 that is $18K to $23K a year per listing.

Average price
$18.04inside the $15 to $100 sweet spot
Price range
$8.10–$27.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
$18K–$23K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #701 within Gels. It carries 2,910 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
54%
Out of stock, average day
5.6%
Average rank
#701in Gels
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
2,910per listing
Listings tracked
13

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Curly Hair Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

51

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Brand 173%
  • Brand 225%
  • Brand 32%

Demand

Curly Hair Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Curly Hair Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • curl talk cream70K/yr
  • not your mothers curl talk cream42K/yr
  • not your mothers curl talk defining cream22K/yr
  • not your mothers spray gel8K/yr
  • curl talk spray gel7K/yr
  • curl talk not your mothers cream9K/yr
  • curl talk defining cream7K/yr
  • not your mothers curl talk curl cream5K/yr
  • not your mothers curl talk spray gel4K/yr
  • not your mothers curl talk spray4K/yr

Reviews and returns

What reviews say buyers love and hate about Curly Hair Kit

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Suitability Curly Hair”
12%of negative reviews mention “Suitability Curly Hair”
0.8%of orders come back
“Is k. It doesn't give you a great curly hair”
A buyer, on “Suitability Curly Hair”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Curly Hair Kit questions

Answered from the same tracked data.