Curly Hair Kit
FailThe top 5 brands take 100% of clicks, so Curly Hair Kit is a Fail.
- Flapen Score
- 45 / 100Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 4845
- Market size
- $245K/yr194K searches / yr
- 90-day growth
- +17.9%search demand this quarter
- Competition
- 77%top-5 click share · 3 brands · 51 sellers
Flapen Score
Curly Hair Kit against its category
The dotted line is the Beauty & Personal Care average. Past it, Curly Hair Kit is stronger. Inside it, weaker.
Market
The Curly Hair Kit market on Amazon at a glance
Shoppers on Amazon United States searched for Curly Hair Kit 194K times last year and spent an estimated $245K. All 3 brands take every click. Demand peaks in Oct–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 7.0% of those searches ended in a purchase.
Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $245K a year.
- Searches, last 12 months
- 194K
- Growth, 90 days vs prior 90
- +17.9%
- Conversion, latest week
- 7.0%
- Market size, estimated
- $245Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- curl talk cream70K searches a year
02 · Price
A sale here is worth $18.04.
Listings sell for $18.04 on average, from $8.10 to $27.47. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $18.04 that is $18K to $23K a year per listing.
- Average price
- $18.04inside the $15 to $100 sweet spot
- Price range
- $8.10–$27.47
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $18K–$23K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
54% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #701 within Gels. It carries 2,910 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 54%
- Prime listings
- 54%
- Out of stock, average day
- 5.6%
- Average rank
- #701in Gels
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 2,910per listing
- Listings tracked
- 13
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Curly Hair Kit products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Not Your Mothers Curl Talk Frizz Control Sculpting Gel & Defining Cream (2-Pack) - 6 fl oz Each - Tames Hair Frizz & Maximizes Definition - For All Curly Hair Types
- Price
- $18.33
- Rating
- 4.5/5
- Reviews
- 4,975
- Age
- 5y ago

Not Your Mothers Curl Talk Defining Spray Gel and Defining Cream (2-Pack) - Formulated with Rice Curl Complex - For All Curly Hair Types
- Price
- $18.39
- Rating
- 4.6/5
- Reviews
- 368
- Age
- 1y ago

Curll Talk Defining Cream with Rice Curl Complex Frizz Control 6 fl oz
- Price
- $9.50
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Not Your Mothers Curl Talk Kit 9.7 fl.oz Defining Cream 9.7 fl.oz Frizz Control Styling Gel & 7 oz Activating Mousse
- Price
- $27.47
- Rating
- 4.6/5
- Reviews
- 1,666
- Age
- 3y ago

Curl Talk Spray Gel | Frizz Control & Curl Definition | Curly Hair Styling Gel |Hair Products for Women | Spray Cream Alternative (6 oz pack of 1)
- Price
- $8.10
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 11mo ago
Trending
estimated 90-day click momentum
Curll Talk Defining Cream with Rice Curl Complex Frizz Control 6 fl oz
- Price
- $9.50
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Curll Tallk Frizz Control Defining Curl Cream 9.7 fl oz (Pack of 1)
- Price
- $17.26
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Curl Yours Moth ers alk Curl Defining Curl Cream 6 fl oz (177mL) pack 1
- Price
- $13.74
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Curl Talk Spray Gel | Frizz Control & Curl Definition | Curly Hair Styling Gel |Hair Products for Women | Spray Cream Alternative (6 oz pack of 1)
- Price
- $8.10
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 11mo ago

Your Not Mother Spray Gel 6 oz Lightweight Styling Spray for Curly & Wavy Hair Defines Curls Controls Frizz & Boosts Texture with Flexible Hold Alcohol-Free Fragrance-Free
- Price
- $25.76
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 1y ago
Newest
by launch date
Curll Talk Defining Cream with Rice Curl Complex Frizz Control 6 fl oz
- Price
- $9.50
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Curll Tallk Frizz Control Defining Curl Cream 9.7 fl oz (Pack of 1)
- Price
- $17.26
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Curl Yours Moth ers alk Curl Defining Curl Cream 6 fl oz (177mL) pack 1
- Price
- $13.74
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Curl Talk Spray Gel | Frizz Control & Curl Definition | Curly Hair Styling Gel |Hair Products for Women | Spray Cream Alternative (6 oz pack of 1)
- Price
- $8.10
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 11mo ago

Your Not Mother Spray Gel 6 oz Lightweight Styling Spray for Curly & Wavy Hair Defines Curls Controls Frizz & Boosts Texture with Flexible Hold Alcohol-Free Fragrance-Free
- Price
- $25.76
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
51
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
0%
- Not Your Mother's73%
- Generic25%
- Marc Anthony2%
Demand
Curly Hair Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Curly Hair Kit search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- curl talk cream70K/yr
- not your mothers curl talk cream42K/yr
- not your mothers curl talk defining cream22K/yr
- not your mothers spray gel8K/yr
- curl talk spray gel7K/yr
- curl talk not your mothers cream9K/yr
- curl talk defining cream7K/yr
- not your mothers curl talk curl cream5K/yr
- not your mothers curl talk spray gel4K/yr
- not your mothers curl talk spray4K/yr
Reviews and returns
What reviews say buyers love and hate about Curly Hair Kit
We read the reviews and the return reasons for every product selling here.
“Is k. It doesn't give you a great curly hair”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Curly Hair Kit questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









