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Curly Hair Gift Set

Maybe

An estimated 1.0% of orders come back. But the top 5 brands take 93% of clicks, so Curly Hair Gift Set is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$77K/yr69K searches / yr
90-day growth
+10.5%search demand this quarter
Competition
53%top-5 click share · 11 brands · 47 sellers

Flapen Score

Curly Hair Gift Set against its category

The dotted line is the Beauty & Personal Care average. Past it, Curly Hair Gift Set is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Curly Hair Gift Set market on Amazon at a glance

Shoppers on Amazon United States searched for Curly Hair Gift Set 69K times last year and spent an estimated $77K. The top 5 brands take 93% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
+10.5%
Conversion, latest week
5.3%
Market size, estimated
$77Ka year
Top search term
pattern travel size hair products12K searches a year

02 · Price

A sale here is worth $21.20.

Listings sell for $21.20 on average, from $8.02 to $35.52. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $21.20 that is $0 to $2K a year per listing.

Average price
$21.20inside the $15 to $100 sweet spot
Price range
$8.02–$35.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #426 within Shampoo & Conditioner Sets. It carries 1,955 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
7.8%
Average rank
#426in Shampoo & Conditioner Sets
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
1,955per listing
Listings tracked
25

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
52 months

Products

Top Curly Hair Gift Set products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$6K$9K$12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

47

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

53%

Top 20: 95%

Open market

5%

  • PATTERN74%
  • Aussie8%
  • Not Your Mother's6%
  • Rizos Curls4%
  • MMBVSZ2%
  • Pacifica2%
  • Open — no brand owns it (5 brands, 5%)

Search terms

Top Curly Hair Gift Set search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pattern travel size hair products12K/yr
  • curl kit11K/yr
  • pattern travel size4K/yr
  • curly hair gift set19K/yr
  • curly hair starter kit3K/yr
  • curly hair kit for women5K/yr
  • wavy hair products set4K/yr
  • curly hair product sets4K/yr
  • curly hair care kit5K/yr
  • curly hair care routine2K/yr

FAQ

Common Curly Hair Gift Set questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data