Is curly hair gift set profitable to sell on Amazon United States?

The niche generates $77K/yr across 25 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +10.5%. Flapen's verdict: Worth a look (50/100).

How competitive is the curly hair gift set niche?

11 brands and 47 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 93% of demand.

What does it cost to enter the curly hair gift set niche?

Listings span $8.02–$35.52; the average listing price is $21.20 (sweet spot $15–$100). The average incumbent carries 1,955 reviews — the moat a new listing must climb.

curly hair gift set

Worth a look

Shows low returns (1.0%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Great$21.20

avg listing price — sweet spot $15–$100

Price range

Great$8.02–$35.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,955.32

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+10.5%

90-day search growth — must beat 0% to launch

Market size

Bad$77K

$77K/yr · 69K searches

Brand share

Bad93%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, curly hair gift set is a $77K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

curly hair gift set market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $53K–$64K; units × avg price
Conversion rate: 5.3%
Avg BSR: #426
Page quality: 0%
Prime: 100%
Sponsored: 68%
Out of stock: 7.8%
Avg brand age: 52 months
Avg seller age: 128 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

PATTERN74%
Aussie8%
Not Your Mother's6%
Rizos Curls4%
MMBVSZ2%
Pacifica2%
Open — no brand owns it (5 brands, 5%)

Top curly hair gift set search terms

pattern travel size hair products12K/yr +25.6%7.7% conv.
curl kit11K/yr +13.3%1.4% conv.
pattern travel size4K/yr +99.0%7.6% conv.
curly hair gift set19K/yr -24.2%0.9% conv.
curly hair starter kit3K/yr +48.1%0.8% conv.
curly hair kit for women5K/yr -7.7%1.2% conv.
wavy hair products set4K/yr -15.8%0.8% conv.
curly hair product sets4K/yr -13.8%0.6% conv.
curly hair care kit5K/yr -26.5%2.2% conv.
curly hair care routine2K/yr -23.3%0.0% conv.

All search terms

Top curly hair gift set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PATTERN Beauty by Tracee Ellis Ross Texture Travel Kit for Curly & Coily Hair 3a-4c Includes 3 oz Leave-In Conditioner Intensive Conditioner Cleansing Shampoo

PATTERN$31.794.5★216 rev

PATTERN by Tracee Ellis Ross Curl Cocktail Kit: Leave-In Conditioner Styling Cream and Curl Gel

PATTERN$31.924.5★393 rev

PATTERN Beauty by Tracee Ellis Ross On-The-Go Kit for Curly & Coily Hair 3a-4c

PATTERN$31.654.5★1,241 rev

PATTERN Beauty Mini Stylers Kit - Trial and Travel for Curls and Coils

PATTERN$35.524.4★566 rev

PATTERN Beauty by Tracee Ellis Ross Styling Bestsellers Kit

PATTERN$33.944.6★43 rev

Newest

by launch date

PATTERN Wash & Condition Travel Kit Shampoo and Conditioner Set 3 Mini Travel-Size Items 3 oz Each

PATTERN$29.7314 rev

3mo ago

10 Pc Curl Defining Hair Brush Set with Spray Bottle

SUPHOUSE$9.0536 rev

5mo ago

DevaCurl$29.1152 rev

10mo ago

PATTERN Beauty by Tracee Ellis Ross Styling Bestsellers Kit

PATTERN$33.9443 rev

12mo ago

PATTERN Beauty by Tracee Ellis Ross Juicy Wash & Go Kit

PATTERN$18.466 rev