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Curly Hair Extensions

Maybe

The products selling today average only 3.9★. But buyers convert on only 0.8% of searches, so Curly Hair Extensions is a Maybe.

Flapen Score
61
61 / 100
Top 7% of 10,978 Beauty & Personal Care niches · +13 vs the category median of 48
Market size
$433K/yr1.2M searches / yr
90-day growth
+22.7%search demand this quarter
Competition
29%top-5 click share · 27 brands · 28 sellers

Flapen Score

Curly Hair Extensions against its category

The dotted line is the Beauty & Personal Care average. Past it, Curly Hair Extensions is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Curly Hair Extensions market on Amazon at a glance

Shoppers on Amazon United States searched for Curly Hair Extensions 1.2M times last year and spent an estimated $433K. The top 5 brands take 57% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $433K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+22.7%
Conversion, latest week
0.8%
Market size, estimated
$433Ka year
Peak month
July1.6× the quietest month
Top search term
curly hair extensions286K searches a year

02 · Price

A sale here is worth $48.23.

Listings sell for $48.23 on average, from $14.02 to $174.47. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $48.23 that is $0 to $5K a year per listing.

Average price
$48.23inside the $15 to $100 sweet spot
Price range
$14.02–$174.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
6.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #551 within Hair Extensions. It carries 525 reviews at 3.90 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
12.8%
Average rank
#551in Hair Extensions
Average rating
3.90 starsAmazon United States average 4.42 stars
Average reviews
525per listing
Listings tracked
66

04 · Newcomers

10 of last year's 30 launches cleared the first-year sales bar.

30 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
30
Successful launches
10Amazon's first-year sales bar
Average brand age
28 months

Products

Top Curly Hair Extensions products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

27 falling

Sellers

28

Top-5 brand share

57%

Top 20: 96%

Top-5 click share

29%

Top 20: 66%

Open market

37%

  • Brand 116%
  • Brand 213%
  • Brand 311%
  • Brand 49%
  • Brand 57%
  • Brand 66%

Demand

Curly Hair Extensions search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Curly Hair Extensions search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • curly hair extensions286K/yr
  • curly clip in hair extensions212K/yr
  • curly clip ins110K/yr
  • curly hair extensions clip ins99K/yr
  • curly hair clip in extensions67K/yr
  • curly extensions38K/yr
  • curly clip ins human hair51K/yr
  • curly hair extensions human hair43K/yr
  • curly extensions clip in37K/yr
  • curly hair clip ins29K/yr

Reviews and returns

What reviews say buyers love and hate about Curly Hair Extensions

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Soft Feel”
15%of negative reviews mention “Hair Related”
6.4%of orders come back
“Besides th texture that didnt match my hair I actually used”
A buyer, on “Hair Related”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Curly Hair Extensions questions

Answered from the same tracked data.