Curly Hair Detangler
FailThe top 5 products take 70% of clicks, so Curly Hair Detangler is a Fail.
- Flapen Score
- 47 / 100Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 4847
- Market size
- $169K/yr120K searches / yr
- 90-day growth
- +3.3%search demand this quarter
- Competition
- 70%top-5 click share · 11 brands · 67 sellers
Flapen Score
Curly Hair Detangler against its category
The dotted line is the Beauty & Personal Care average. Past it, Curly Hair Detangler is stronger. Inside it, weaker.
Market
The Curly Hair Detangler market on Amazon at a glance
Shoppers on Amazon United States searched for Curly Hair Detangler 120K times last year and spent an estimated $169K. The top 5 brands take 86% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 9.8% of those searches ended in a purchase.
Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $169K a year.
- Searches, last 12 months
- 120K
- Growth, 90 days vs prior 90
- +3.3%
- Conversion, latest week
- 9.8%
- Market size, estimated
- $169Ka year
- Peak month
- October1.9× the quietest month
- Top search term
- styling cream for kids34K searches a year
02 · Price
A sale here is worth $14.42.
Listings sell for $14.42 on average, from $7.82 to $28.93. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $14.42 that is $7K to $11K a year per listing.
- Average price
- $14.42under the $15 to $100 sweet spot
- Price range
- $7.82–$28.93
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $7K–$11K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #183 within Creams & Lotions. It carries 2,965 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 93%
- Out of stock, average day
- 1.8%
- Average rank
- #183in Creams & Lotions
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 2,965per listing
- Listings tracked
- 15
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Curly Hair Detangler products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Not Your Mothers All Eyes On Me 3-in-1 Hair Styling Cream with UV Protection - Styling Cream for All Hair Types
- Price
- $7.92
- Rating
- 4.5/5
- Reviews
- 746
- Age
- 1y ago

T is for Tame - Hair Taming Cream for Kids - All-Natural for Frizz & Flyways Coconut Oil Leave in Cream - Safe for Babies & Toddlers - Not Sticky - All Hair Types - 3.38 fl oz - Made in the USA
- Price
- $13.20
- Rating
- 4.3/5
- Reviews
- 5,973
- Age
- 8y ago

T is for Tame - Hair Taming Gel for Toddlers Babies and Kids - Vegan & Natural Hair Gel Anti-Frizz Non-Sticky Styling Gel for Girls & Boys Vitamin E Infused - 3.38 fl oz
- Price
- $13.76
- Rating
- 4.4/5
- Reviews
- 1,646
- Age
- 3y ago

SoCozy Kids Sensitive Styling Foam - Sensitive Foam For Kids w/Straight or Curly Hair - Gentle Natural Hold Styler Rosemary (6 fl oz)
- Price
- $8.30
- Rating
- 4.4/5
- Reviews
- 3,289
- Age
- 9y ago

DAE Cactus Fruit 3-In-1 Styling Cream - Smooth Styles Prep Shiny Blowouts Defines Curls (5 oz.)
- Price
- $28.12
- Rating
- 4.7/5
- Reviews
- 3,753
- Age
- 3y ago
Trending
estimated 90-day click momentum
SALEE. - Hair Styling & Curl Cream + Wax Stick Duo Travel Size For Women & Kids | Define Curls Anti-Frizz Slick Back Smoothing Cream & Flyway Tamer Wand for All Hair Types
- Price
- $28.93
- Rating
- 4.7/5
- Reviews
- 29
- Age
- 7mo ago

3-in-1 Hair Styling Cream Smoothes Tames Frizz & Adds Shine Lightweight Hold for All Hair Types Paraben Free 5.5 fl oz (Pack of 1)
- Price
- $10.80
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

T is for Tame - Hair Taming Gel for Toddlers Babies and Kids - Vegan & Natural Hair Gel Anti-Frizz Non-Sticky Styling Gel for Girls & Boys Vitamin E Infused - 3.38 fl oz
- Price
- $13.76
- Rating
- 4.4/5
- Reviews
- 1,646
- Age
- 3y ago

Fairy Tales Curly Q Kids Curl Cream Lightweight Curl Crme for Curly and Wavy Hair Kids - Paraben Sulfate Gluten and Nut Free - 6 oz
- Price
- $9.92
- Rating
- 4.6/5
- Reviews
- 2,692
- Age
- 1y ago

Sale- Styling Cream For Slickbacks & Curls | Slick Back Hair & Define Curly Hair | For Women Kids Girls Smoothing & Anti-Frizz | For Curls Wavy & Straight Hair 6 oz.
- Price
- $28.75
- Rating
- 4.4/5
- Reviews
- 207
- Age
- 1y ago
Newest
by launch date
SALEE. - Hair Styling & Curl Cream + Wax Stick Duo Travel Size For Women & Kids | Define Curls Anti-Frizz Slick Back Smoothing Cream & Flyway Tamer Wand for All Hair Types
- Price
- $28.93
- Rating
- 4.7/5
- Reviews
- 29
- Age
- 7mo ago

3-in-1 Hair Styling Cream Smoothes Tames Frizz & Adds Shine Lightweight Hold for All Hair Types Paraben Free 5.5 fl oz (Pack of 1)
- Price
- $10.80
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Not Your Mothers All Eyes On Me 3-in-1 Hair Styling Cream with UV Protection - Styling Cream for All Hair Types
- Price
- $7.92
- Rating
- 4.5/5
- Reviews
- 746
- Age
- 1y ago

Fairy Tales Curly Q Kids Curl Cream Lightweight Curl Crme for Curly and Wavy Hair Kids - Paraben Sulfate Gluten and Nut Free - 6 oz
- Price
- $9.92
- Rating
- 4.6/5
- Reviews
- 2,692
- Age
- 1y ago

Sale- Styling Cream For Slickbacks & Curls | Slick Back Hair & Define Curly Hair | For Women Kids Girls Smoothing & Anti-Frizz | For Curls Wavy & Straight Hair 6 oz.
- Price
- $28.75
- Rating
- 4.4/5
- Reviews
- 207
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
67
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
10%
- Not Your Mother's30%
- T is for Tame27%
- SO COZY14%
- SALEE.10%
- DAE7%
- GIOVANNI4%
- Open — no brand owns it (5 brands, 10%)
Demand
Curly Hair Detangler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.9×
Search terms
Top Curly Hair Detangler search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- styling cream for kids34K/yr
- kids styling cream22K/yr
- not your mothers styling cream15K/yr
- toddler styling cream13K/yr
- hair styling cream for kids14K/yr
- toddler hair styling cream7K/yr
- all eyes on me styling cream5K/yr
- baby styling cream5K/yr
- kids hair styling cream7K/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Curly Hair Detangler questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









