Curly Hair Detangler
FailThe top 5 products take 70% of clicks, so Curly Hair Detangler is a Fail.
- Flapen Score
- 47 / 100Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 4847
- Market size
- $169K/yr120K searches / yr
- 90-day growth
- +3.3%search demand this quarter
- Competition
- 70%top-5 click share · 11 brands · 67 sellers
Flapen Score
Curly Hair Detangler against its category
The dotted line is the Beauty & Personal Care average. Past it, Curly Hair Detangler is stronger. Inside it, weaker.
Market
The Curly Hair Detangler market on Amazon at a glance
Shoppers on Amazon United States searched for Curly Hair Detangler 120K times last year and spent an estimated $169K. The top 5 brands take 86% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 9.8% of those searches ended in a purchase.
Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $169K a year.
- Searches, last 12 months
- 120K
- Growth, 90 days vs prior 90
- +3.3%
- Conversion, latest week
- 9.8%
- Market size, estimated
- $169Ka year
- Peak month
- October1.9× the quietest month
- Top search term
- styling cream for kids34K searches a year
02 · Price
A sale here is worth $14.42.
Listings sell for $14.42 on average, from $7.82 to $28.93. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $14.42 that is $7K to $11K a year per listing.
- Average price
- $14.42under the $15 to $100 sweet spot
- Price range
- $7.82–$28.93
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $7K–$11K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #183 within Creams & Lotions. It carries 2,965 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 93%
- Out of stock, average day
- 1.8%
- Average rank
- #183in Creams & Lotions
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 2,965per listing
- Listings tracked
- 15
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Curly Hair Detangler products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
67
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
10%
- Brand 130%
- Brand 227%
- Brand 314%
- Brand 410%
- Brand 57%
- Brand 64%
- Open — no brand owns it (5 brands, 10%)
Demand
Curly Hair Detangler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.9×
Search terms
Top Curly Hair Detangler search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- styling cream for kids34K/yr
- kids styling cream22K/yr
- not your mothers styling cream15K/yr
- toddler styling cream13K/yr
- hair styling cream for kids14K/yr
- toddler hair styling cream7K/yr
- all eyes on me styling cream5K/yr
- baby styling cream5K/yr
- kids hair styling cream7K/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Curly Hair Detangler questions
Answered from the same tracked data.









