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Curly Hair Detangler

Fail

The top 5 products take 70% of clicks, so Curly Hair Detangler is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$169K/yr120K searches / yr
90-day growth
+3.3%search demand this quarter
Competition
70%top-5 click share · 11 brands · 67 sellers

Flapen Score

Curly Hair Detangler against its category

The dotted line is the Beauty & Personal Care average. Past it, Curly Hair Detangler is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Curly Hair Detangler market on Amazon at a glance

Shoppers on Amazon United States searched for Curly Hair Detangler 120K times last year and spent an estimated $169K. The top 5 brands take 86% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $169K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
+3.3%
Conversion, latest week
9.8%
Market size, estimated
$169Ka year
Peak month
October1.9× the quietest month
Top search term
styling cream for kids34K searches a year

02 · Price

A sale here is worth $14.42.

Listings sell for $14.42 on average, from $7.82 to $28.93. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $14.42 that is $7K to $11K a year per listing.

Average price
$14.42under the $15 to $100 sweet spot
Price range
$7.82–$28.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$7K–$11K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #183 within Creams & Lotions. It carries 2,965 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
93%
Out of stock, average day
1.8%
Average rank
#183in Creams & Lotions
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
2,965per listing
Listings tracked
15

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
71 months

Products

Top Curly Hair Detangler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

67

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

10%

  • Brand 130%
  • Brand 227%
  • Brand 314%
  • Brand 410%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (5 brands, 10%)

Demand

Curly Hair Detangler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Curly Hair Detangler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • styling cream for kids34K/yr
  • kids styling cream22K/yr
  • not your mothers styling cream15K/yr
  • toddler styling cream13K/yr
  • hair styling cream for kids14K/yr
  • toddler hair styling cream7K/yr
  • all eyes on me styling cream5K/yr
  • baby styling cream5K/yr
  • kids hair styling cream7K/yr

FAQ

Common Curly Hair Detangler questions

Answered from the same tracked data.