Curly Gel
MaybeAn estimated 0.5% of orders come back. But the top 5 brands take 99% of clicks, so Curly Gel is a Maybe.
- Flapen Score
- 58 / 100Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 4858
- Market size
- $1.2M/yr1.1M searches / yr
- 90-day growth
- +9.8%search demand this quarter
- Competition
- 46%top-5 click share · 7 brands · 117 sellers
Flapen Score
Curly Gel against its category
The dotted line is the Beauty & Personal Care average. Past it, Curly Gel is stronger. Inside it, weaker.
Market
The Curly Gel market on Amazon at a glance
Shoppers on Amazon United States searched for Curly Gel 1.1M times last year and spent an estimated $1.2M. The top 5 brands take 99% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 10.1% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved +9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- +9.8%
- Conversion, latest week
- 10.1%
- Market size, estimated
- $1.2Ma year
- Top search term
- marc anthony strictly curls355K searches a year
02 · Price
A sale here is worth $11.22.
Listings sell for $11.22 on average, from $4.30 to $25.56. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At $11.22 that is $34K to $45K a year per listing.
- Average price
- $11.22under the $15 to $100 sweet spot
- Price range
- $4.30–$25.56
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $34K–$45K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #154 within Creams & Lotions. It carries 6,691 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #154in Creams & Lotions
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 6,691per listing
- Listings tracked
- 36
04 · Newcomers
6 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Curly Gel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Marc Anthony Curl Defining Styling Cream for Curly Hair Strictly Curls - Moisturizing Hair Defining Cream Softens & Detangles Coarse Frizzy Curls with Shea Butter - Styling Product Reduces Frizz
- Price
- $8.29
- Rating
- 4.4/5
- Reviews
- 24,730
- Age
- 15y ago

Marc Anthony Strictly Curls Ultimate Blowout Hair Spray for Curly & Coily Hair - Lightweight Anti-Frizz Heat Protectant Blowout Spray Smooths Hair & Adds Natural Shine
- Price
- $10.40
- Rating
- 4.4/5
- Reviews
- 496
- Age
- 7mo ago

Marc Anthony Hair Styling Gel for Curly Hair Strictly Curls - Long Lasting Strong Hold Curl Defining Hair Gel for Medium & Coarse Curls - Added Shine & No Flaking - Hair Products Reduces Frizz
- Price
- $8.53
- Rating
- 4.4/5
- Reviews
- 2,661
- Age
- 2y ago

Marc Anthony Curl Defining Hair Styling Lotion for Curly Hair Strictly Curls - Long Lasting Moisturizing Lightweight Gel for Maximum Curl Definition Bounce & Shine - Styling Product Reduces Frizz
- Price
- $8.36
- Rating
- 4.4/5
- Reviews
- 24,730
- Age
- 18y ago

Dippity Do Girls with Curls Light Hold Gelee Shape Smooth & Separate Curls Formulated with Aloe Vitamin E & Wheat Protein Frizz-Free Never Crunchy Curly Hair Gel For Women 2 Pack
- Price
- $16.91
- Rating
- 4.3/5
- Reviews
- 8,492
- Age
- 9y ago
Trending
estimated 90-day click momentum
Dippity-Do Girls With Curls Ultra-Hydrating Flexi-Firm Hold Coconut Curl Gelee Duo Coconut Scented Hair Gel Curly Hair Products For Hydration Frizz Control Coily Wavy Curled Hair 2 Piece Set
- Price
- $17.05
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 3mo ago

Marc Anthony Strictly Curls Ultimate Blowout Hair Spray for Curly & Coily Hair - Lightweight Anti-Frizz Heat Protectant Blowout Spray Smooths Hair & Adds Natural Shine
- Price
- $10.40
- Rating
- 4.4/5
- Reviews
- 496
- Age
- 7mo ago

Garnier Fructis Flexi Hold Curls Moisturizing Gel Curl Hair Styling Gel with Hyaluronic Moisture Complex Provides Up to 100HRs of Moisture & Definition For All Curl Types 12.5 Fl Oz
- Price
- $5.96
- Rating
- 4.2/5
- Reviews
- 180
- Age
- 7mo ago

Garnier Fructis Curl Nourish Air Dry Cream XL Leave In Conditioner Sulfate-Free Curl Defining Cream For Moisture and Frizz Control Waves Curls and Coils Value Size 16.9 Fl Oz
- Price
- $9.52
- Rating
- 4.6/5
- Reviews
- 6,672
- Age
- 7mo ago

Marc Anthony Curl Refresher Spray Strictly Curls - Lightweight Anti-Frizz Curly Hair Spray Hydrates & Restyles for Soft Bouncy Defined Curls & Waves - Sulfate-Free Hair Styling Products
- Price
- $12.01
- Rating
- 4.3/5
- Reviews
- 239
- Age
- 7mo ago
Newest
by launch date
Dippity-Do Girls With Curls Ultra-Hydrating Flexi-Firm Hold Coconut Curl Gelee Duo Coconut Scented Hair Gel Curly Hair Products For Hydration Frizz Control Coily Wavy Curled Hair 2 Piece Set
- Price
- $17.05
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 3mo ago

Marc Anthony Strictly Curls Ultimate Blowout Hair Spray for Curly & Coily Hair - Lightweight Anti-Frizz Heat Protectant Blowout Spray Smooths Hair & Adds Natural Shine
- Price
- $10.40
- Rating
- 4.4/5
- Reviews
- 496
- Age
- 7mo ago

Marc Anthony Curl Refresher Spray Strictly Curls - Lightweight Anti-Frizz Curly Hair Spray Hydrates & Restyles for Soft Bouncy Defined Curls & Waves - Sulfate-Free Hair Styling Products
- Price
- $12.01
- Rating
- 4.3/5
- Reviews
- 239
- Age
- 7mo ago

Garnier Fructis Curl Nourish Air Dry Cream XL Leave In Conditioner Sulfate-Free Curl Defining Cream For Moisture and Frizz Control Waves Curls and Coils Value Size 16.9 Fl Oz
- Price
- $9.52
- Rating
- 4.6/5
- Reviews
- 6,672
- Age
- 7mo ago

Garnier Fructis Flexi Hold Curls Moisturizing Gel Curl Hair Styling Gel with Hyaluronic Moisture Complex Provides Up to 100HRs of Moisture & Definition For All Curl Types 12.5 Fl Oz
- Price
- $5.96
- Rating
- 4.2/5
- Reviews
- 180
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
117
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
46%
Top 20: 86%
Open market
1%
- Marc Anthony68%
- Garnier14%
- Dippity Do12%
- Shea Moisture3%
- Umberto Giannini1%
- Eco Style1%
- Open — no brand owns it (1 brand, 1%)
Demand
Curly Gel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3× · 11 of 12 months tracked
Search terms
Top Curly Gel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- marc anthony strictly curls355K/yr
- strictly curls127K/yr
- dippity do hair gel83K/yr
- garnier curly hair products56K/yr
- curly gel52K/yr
- wavy hair gel39K/yr
- mark anthony strictly curls37K/yr
- garnier fructis curl34K/yr
- shea moisture gel34K/yr
- strong hold gel for curly hair27K/yr
Reviews and returns
What reviews say buyers love and hate about Curly Gel
We read the reviews and the return reasons for every product selling here.
“I couldnt feel it in my hair which I love”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Curly Gel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









