curly gel
Launch itA $1.2M/yr market growing +9.8% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Market size
Great$1.2M$1.2M/yr · 1.1M searches
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$4.30–$25.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.22avg listing price — sweet spot $15–$100
Growth
Okay+9.8%90-day search growth — must beat 0% to launch
Review moat
Bad6,690.81avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, curly gel is a $1.2M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 99% of demand. Verdict: Launch it — 58/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
curly gel market data
- Units sold / yr
- 100K–125K
- avg 3,000–4,000/product
- Revenue / yr
- $1.1M–$1.4M
- units × avg price
- Conversion rate
- 10.1%
- Avg BSR
- #154
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 79 months
- Avg seller age
- 122 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
117
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
46%
Top 20: 86%
Open market
1%
- Marc Anthony68%
- Garnier14%
- Dippity Do12%
- Shea Moisture3%
- Umberto Giannini1%
- Eco Style1%
- Open — no brand owns it (1 brand, 1%)
Demand
Weekly Amazon search volume, last 45 weeks — +9.8% search growth over the last 90 days.Top curly gel search terms
- marc anthony strictly curls355K/yr
- strictly curls127K/yr
- dippity do hair gel83K/yr
- garnier curly hair products56K/yr
- curly gel52K/yr
- wavy hair gel39K/yr
- mark anthony strictly curls37K/yr
- garnier fructis curl34K/yr
- shea moisture gel34K/yr
- strong hold gel for curly hair27K/yr
Top curly gel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Marc Anthony Curl Defining Styling Cream for Curly Hair Strictly Curls - Moisturizing Hair Defining Cream Softens & Detangles Coarse Frizzy Curls with Shea Butter - Styling Product Reduces Frizz
Marc Anthony$8.294.4★24,730 rev
Marc Anthony Strictly Curls Ultimate Blowout Hair Spray for Curly & Coily Hair - Lightweight Anti-Frizz Heat Protectant Blowout Spray Smooths Hair & Adds Natural Shine
Marc Anthony$10.404.4★496 rev
Marc Anthony Hair Styling Gel for Curly Hair Strictly Curls - Long Lasting Strong Hold Curl Defining Hair Gel for Medium & Coarse Curls - Added Shine & No Flaking - Hair Products Reduces Frizz
Marc Anthony$8.534.4★2,661 rev
Marc Anthony Curl Defining Hair Styling Lotion for Curly Hair Strictly Curls - Long Lasting Moisturizing Lightweight Gel for Maximum Curl Definition Bounce & Shine - Styling Product Reduces Frizz
Marc Anthony$8.364.4★24,730 rev
Dippity Do Girls with Curls Light Hold Gelee Shape Smooth & Separate Curls Formulated with Aloe Vitamin E & Wheat Protein Frizz-Free Never Crunchy Curly Hair Gel For Women 2 Pack
Dippity Do$16.914.3★8,492 rev
Newest
by launch date
Dippity-Do Girls With Curls Ultra-Hydrating Flexi-Firm Hold Coconut Curl Gelee Duo Coconut Scented Hair Gel Curly Hair Products For Hydration Frizz Control Coily Wavy Curled Hair 2 Piece Set
Dippity Do$17.0538 rev
Marc Anthony Strictly Curls Ultimate Blowout Hair Spray for Curly & Coily Hair - Lightweight Anti-Frizz Heat Protectant Blowout Spray Smooths Hair & Adds Natural Shine
Marc Anthony$10.40496 rev
Marc Anthony Curl Refresher Spray Strictly Curls - Lightweight Anti-Frizz Curly Hair Spray Hydrates & Restyles for Soft Bouncy Defined Curls & Waves - Sulfate-Free Hair Styling Products
Marc Anthony$12.01239 rev
Garnier Fructis Curl Nourish Air Dry Cream XL Leave In Conditioner Sulfate-Free Curl Defining Cream For Moisture and Frizz Control Waves Curls and Coils Value Size 16.9 Fl Oz
Garnier$9.526,672 rev
Garnier Fructis Flexi Hold Curls Moisturizing Gel Curl Hair Styling Gel with Hyaluronic Moisture Complex Provides Up to 100HRs of Moisture & Definition For All Curl Types 12.5 Fl Oz
Garnier$5.96180 rev
Trending
90-day click momentumDippity-Do Girls With Curls Ultra-Hydrating Flexi-Firm Hold Coconut Curl Gelee Duo Coconut Scented Hair Gel Curly Hair Products For Hydration Frizz Control Coily Wavy Curled Hair 2 Piece Set
Dippity Do$17.054.5★
Marc Anthony Strictly Curls Ultimate Blowout Hair Spray for Curly & Coily Hair - Lightweight Anti-Frizz Heat Protectant Blowout Spray Smooths Hair & Adds Natural Shine
Marc Anthony$10.404.4★
Garnier Fructis Flexi Hold Curls Moisturizing Gel Curl Hair Styling Gel with Hyaluronic Moisture Complex Provides Up to 100HRs of Moisture & Definition For All Curl Types 12.5 Fl Oz
Garnier$5.964.2★
Garnier Fructis Curl Nourish Air Dry Cream XL Leave In Conditioner Sulfate-Free Curl Defining Cream For Moisture and Frizz Control Waves Curls and Coils Value Size 16.9 Fl Oz
Garnier$9.524.6★
Marc Anthony Curl Refresher Spray Strictly Curls - Lightweight Anti-Frizz Curly Hair Spray Hydrates & Restyles for Soft Bouncy Defined Curls & Waves - Sulfate-Free Hair Styling Products
Marc Anthony$12.014.3★
What buyers say about curly gel
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent for curly hair”
“Good smell”
“soft and beautiful curls”
“Excellent product”
“Leaves Hair Soft”
“Great deal”
“hold my hair in place all day”
“Super moisturizing”
“Great gel very lightweight”
“Sleek and shiny”
What buyers complain about
“I couldnt feel it in my hair which I love”
“Not hydrating”
“Dint work in my curly hair”
“makes hair sticky”
“Unpleasant smell”
“Didn't work for me”
“it's not working for my hair”
“This product did not work for my wavy hair”
“It made my hair overly greasy”
“Opened the box and its leaking”
Top return reasons
Common questions
- Is curly gel profitable to sell on Amazon United States?
- The niche generates $1.2M/yr across 36 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +9.8%. Flapen's verdict: Launch it (58/100).
- How competitive is the curly gel niche?
- 7 brands and 117 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in curly gel?
- Top complaints mined from reviews: Hair Related, Moist/Dry, Suitability Curly Hair. The return rate is 0.5%.
- What does it cost to enter the curly gel niche?
- Listings span $4.30–$25.56; the average listing price is $11.22 (sweet spot $15–$100). The average incumbent carries 6,691 reviews — the moat a new listing must climb.