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Curly Gel

Maybe

An estimated 0.5% of orders come back. But the top 5 brands take 99% of clicks, so Curly Gel is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 48
Market size
$1.2M/yr1.1M searches / yr
90-day growth
+9.8%search demand this quarter
Competition
46%top-5 click share · 7 brands · 117 sellers

Flapen Score

Curly Gel against its category

The dotted line is the Beauty & Personal Care average. Past it, Curly Gel is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Curly Gel market on Amazon at a glance

Shoppers on Amazon United States searched for Curly Gel 1.1M times last year and spent an estimated $1.2M. The top 5 brands take 99% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 10.1% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved +9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+9.8%
Conversion, latest week
10.1%
Market size, estimated
$1.2Ma year
Top search term
marc anthony strictly curls355K searches a year

02 · Price

A sale here is worth $11.22.

Listings sell for $11.22 on average, from $4.30 to $25.56. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At $11.22 that is $34K to $45K a year per listing.

Average price
$11.22under the $15 to $100 sweet spot
Price range
$4.30–$25.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
3,000–4,000
Revenue per listing a year
$34K–$45K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #154 within Creams & Lotions. It carries 6,691 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#154in Creams & Lotions
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
6,691per listing
Listings tracked
36

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
79 months

Products

Top Curly Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

117

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

46%

Top 20: 86%

Open market

1%

  • Brand 168%
  • Brand 214%
  • Brand 312%
  • Brand 43%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Curly Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KBlack Friday '25Spike '26SepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3× · 11 of 12 months tracked

Search terms

Top Curly Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • marc anthony strictly curls355K/yr
  • strictly curls127K/yr
  • dippity do hair gel83K/yr
  • garnier curly hair products56K/yr
  • curly gel52K/yr
  • wavy hair gel39K/yr
  • mark anthony strictly curls37K/yr
  • garnier fructis curl34K/yr
  • shea moisture gel34K/yr
  • strong hold gel for curly hair27K/yr

Reviews and returns

What reviews say buyers love and hate about Curly Gel

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Suitability Curly Hair”
11%of negative reviews mention “Hair Related”
0.5%of orders come back
“I couldnt feel it in my hair which I love”
A buyer, on “Hair Related”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Curly Gel questions

Answered from the same tracked data.