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Curly Braiding Hair

Fail

Shoppers spend an estimated $45K a year here, so Curly Braiding Hair is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$45K/yr214K searches / yr
90-day growth
+8.6%search demand this quarter
Competition
56%top-5 click share · 25 brands · 45 sellers

Flapen Score

Curly Braiding Hair against its category

The dotted line is the Beauty & Personal Care average. Past it, Curly Braiding Hair is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Curly Braiding Hair market on Amazon at a glance

Shoppers on Amazon United States searched for Curly Braiding Hair 214K times last year and spent an estimated $45K. The top 5 brands take 57% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
214K
Growth, 90 days vs prior 90
+8.6%
Conversion, latest week
1.1%
Market size, estimated
$45Ka year
Peak month
August1.4× the quietest month
Top search term
curly braiding hair138K searches a year

02 · Price

A sale here is worth $18.48.

Listings sell for $18.48 on average, from $7.56 to $43.67. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $18.48 that is $2K to $5K a year per listing.

Average price
$18.48inside the $15 to $100 sweet spot
Price range
$7.56–$43.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #326 within Hair Extensions. It carries 1,589 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
9.2%
Average rank
#326in Hair Extensions
Average rating
4.11 starsAmazon United States average 4.42 stars
Average reviews
1,589per listing
Listings tracked
27

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
26 months

Products

Top Curly Braiding Hair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 falling

Sellers

45

Top-5 brand share

57%

Top 20: 94%

Top-5 click share

56%

Top 20: 90%

Open market

37%

  • Brand 122%
  • Brand 213%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Curly Braiding Hair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Curly Braiding Hair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • curly braiding hair138K/yr
  • wavy braiding hair27K/yr
  • braiding hair curly14K/yr
  • curly hair for braiding6K/yr
  • wavy braiding hair pre stretched7K/yr
  • curly hair braiding hair4K/yr
  • braiding hair with curly ends6K/yr
  • braiding curly hair4K/yr
  • curly braiding hair pre stretched5K/yr
  • braiding hair curly ends4K/yr

Reviews and returns

What reviews say buyers love and hate about Curly Braiding Hair

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Soft Feel”
25%of negative reviews mention “Hair Related”
2.9%of orders come back
“do not get this hair”
A buyer, on “Hair Related”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Curly Braiding Hair questions

Answered from the same tracked data.