curls shampoo
Worth a lookShows searches that convert (19.3% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible19.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$20.92avg listing price — sweet spot $15–$100
Market size
Great$1.1M$1.1M/yr · 278K searches
Price range
Great$0.01–$65.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,193.05avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Bad-17.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, curls shampoo is a $1.1M/yr Amazon United States market (278K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
curls shampoo market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- $523K–$628K
- units × avg price
- Conversion rate
- 19.3%
- Avg BSR
- #523
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 28.6%
- Avg brand age
- 68 months
- Avg seller age
- 122 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
25
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
63%
Top 20: 98%
Open market
0%
- Scotch Porter94%
- YEALIR2%
- Bevel2%
- Formal Dude1%
- Lexiart1%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 49 weeks — -17.6% search growth over the last 90 days.Top curls shampoo search terms
- scotch porter105K/yr
- scotch porter beard conditioner38K/yr
- scotch porter beard balm47K/yr
- scotch porter beard kit10K/yr
- scotch porter beard11K/yr
- scotch and porter12K/yr
- scotch porter conditioning beard balm3K/yr
- scott porter4K/yr
- scotch porter leave in beard conditioner3K/yr
- scotch porter beard products34K/yr
Top curls shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Scotch Porter Hydrate & Nourish Beard Conditioner Twin Pack Long-Lasting Moisture Helps Strengthen Reduce Frizz & Promote Healthy Hair Growth for Dull Dry Coarse Beards Original 2 * 7.1 Oz.
Scotch Porter$38.504.6★96 rev
Scotch Porter Daily Hydration Conditioner Spray for Beard & Hair | Coconut Avocado & More | 8oz Bottle with Pump
Scotch Porter$14.994.4★813 rev
Scotch Porter Conditioning Beard Balm Twin Pack Smooth Shape Moisturize & Soften Coarse Dry Facial Hair while Encouraging Growth for a Fuller/Healthier-Looking Beard Original Scent 2 x 3 oz
Scotch Porter$26.634.5★3,849 rev
Moisturizing Beard Wash Warm Spice & Powdery Musk / 4 oz
Scotch Porter$11.884.9★30 rev
Scotch Porter Moisturizing Beard Wash Cleanse Refresh Hydrate & Soften Coarse Dry Facial Hair while Protecting Skin for a Fuller-Looking Beard Original Scent 8 oz. Bottle
Scotch Porter$21.144.6★1,964 rev
Newest
by launch date
YEALIR Beard Balm for Men - Instant Frizz Control Moisturizes & Softens Coarse Dry Beards Beard Butter with Beef Tallow & Biotin for Fuller Healthier Looking Beards Fragrance-Free 3.53 oz
YEALIR$9.7590 rev
Scotch Porter Anti-Bump & Ingrown Roller for Men Treats Razor Bumps & Ingrown Hairs with Aloe Vera & Salicylic Acid For Smooth Balanced Skin 3.04 oz.
Scotch Porter$14.8586 rev
Scotch Porter Beard & Mustache Styling Wax Medium Flexible Hold Wax Helps Shape Style Moisturize Condition Add Shine & Promote Healthy Growth to Dull Dry Coarse Facial Hair 2 oz.
Scotch Porter$14.6329 rev
Scotch Porter Hydrate & Nourish Beard Conditioner Twin Pack Long-Lasting Moisture Helps Strengthen Reduce Frizz & Promote Healthy Hair Growth for Dull Dry Coarse Beards Original 2 * 7.1 Oz.
Scotch Porter$38.5096 rev
Scotch Porter Conditioning Beard Balm Twin Pack Smooth Shape Moisturize & Soften Coarse Dry Facial Hair while Encouraging Growth for a Fuller/Healthier-Looking Beard Original Scent 2 x 3 oz
Scotch Porter$26.633,849 rev
Trending
90-day click momentum
Boys Black Dress Shirt Button Down Long Sleeve - Toddler Collared Shirts - Negra Camisas de Vestir para Nios Negro Size 18
Formal Dude$0.014.4★
Lexiart Mens Fashion Hoodies Sport Pullover Solid Color Shirt Workout Lightweight Tops Dark Green Large
Lexiart$18.484.2★
Moisturizing Beard Wash Warm Spice & Powdery Musk / 4 oz
Scotch Porter$11.884.9★
Scotch Porter Hydrate & Nourish Beard Conditioner Twin Pack Long-Lasting Moisture Helps Strengthen Reduce Frizz & Promote Healthy Hair Growth for Dull Dry Coarse Beards Original 2 * 7.1 Oz.
Scotch Porter$38.504.6★
Scotch Porter Curls & Waves Leave-In Hair Conditioner for Men | Superior Smoothness & Definition | Free of Parabens Sulfates & Silicones | Vegan | 7.1oz Bottle
Scotch Porter$10.864.4★
What buyers say about curls shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“The scent is a pleasant coconut aroma”
“To keep providing good products”
“It keeps his beard soft”
“Great deal”
“it moisturizes well”
“As advertised”
“the pomade/beard oil really seal the deal by adding shine”
“they feel great on the skin”
“Perfect for my hair type and smells incredible”
“Amazing product under neck hair bumps and ingrown hairs completely gone look everyday and always surprised”
What buyers complain about
“Smells bad”
“It might more expensive”
“DO NOT BUY THIS LISTING”
“Bottle leaked all over the packaging”
“Bevel Dry”
“there is always dirt”
“Severely irritating to some skin types”
“My only criticism is that it is a conditioner as it states I wish it had a little bit more of a hold quality to it”
“No where does this say used or anything of the sort”
“the bottle is big”
Top return reasons
Common questions
- Is curls shampoo profitable to sell on Amazon United States?
- The niche generates $1.1M/yr across 22 tracked products. 90-day search growth is -17.6%. Flapen's verdict: Worth a look (54/100).
- How competitive is the curls shampoo niche?
- 5 brands and 25 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in curls shampoo?
- Top complaints mined from reviews: Smell, Value For Money, Advertised Vs Actual Product. The return rate is 0.8%.
- What does it cost to enter the curls shampoo niche?
- Listings span $0.01–$65.32; the average listing price is $20.92 (sweet spot $15–$100). The average incumbent carries 2,193 reviews — the moat a new listing must climb.