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Curling Wand 1 1/2 Inch

Maybe

Products sell for $28.19 on average, inside the sweet spot. But demand is soft, at -5.2% this quarter, so Curling Wand 1 1/2 Inch is a Maybe.

Flapen Score
59
59 / 100
Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 48
Market size
$1.3M/yr1.1M searches / yr
90-day growth
-5.2%search demand this quarter
Competition
36%top-5 click share · 23 brands · 53 sellers

Flapen Score

Curling Wand 1 1/2 Inch against its category

The dotted line is the Beauty & Personal Care average. Past it, Curling Wand 1 1/2 Inch is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Curling Wand 1 1/2 Inch market on Amazon at a glance

Shoppers on Amazon United States searched for Curling Wand 1 1/2 Inch 1.1M times last year and spent an estimated $1.3M. The top 5 brands take 60% of clicks. Demand peaks in Nov–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
4.2%
Market size, estimated
$1.3Ma year
Peak month
November1.7× the quietest month
Top search term
wand curling iron511K searches a year

02 · Price

A sale here is worth $28.19.

Listings sell for $28.19 on average, from $14.00 to $52.88. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At $28.19 that is $21K to $28K a year per listing.

Average price
$28.19inside the $15 to $100 sweet spot
Price range
$14.00–$52.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
750–1,000
Revenue per listing a year
$21K–$28K
Returns
5.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #39 within Irons. It carries 3,807 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#39in Irons
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
3,807per listing
Listings tracked
47

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
42 months

Products

Top Curling Wand 1 1/2 Inch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

23 falling

Sellers

53

Top-5 brand share

60%

Top 20: 98%

Top-5 click share

36%

Top 20: 73%

Open market

35%

  • Brand 123%
  • Brand 214%
  • Brand 310%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Curling Wand 1 1/2 Inch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Curling Wand 1 1/2 Inch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wand curling iron511K/yr
  • wand curler146K/yr
  • curling wand 1 inch80K/yr
  • 1 inch curling wand64K/yr
  • conair curling wand42K/yr
  • foxybae curling iron18K/yr
  • dual voltage curling wand18K/yr
  • wand curl20K/yr
  • long barrel curling wand22K/yr
  • 1.25 inch curling wand18K/yr

Reviews and returns

What reviews say buyers love and hate about Curling Wand 1 1/2 Inch

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Ease Of Use”
13%of negative reviews mention “Durability”
5.9%of orders come back
“Broke quickly”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Curling Wand 1 1/2 Inch questions

Answered from the same tracked data.