curling silver stick mascara
Worth a lookShows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great51%top-5 brand share — no brand owns this niche
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.91avg listing price — sweet spot $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,274.62avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.81–$22.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$16K$16K/yr · 18K searches
According to Flapen's Amazon United States niche tracking, curling silver stick mascara is a $16K/yr Amazon United States market (18K searches/yr). The top 5 brands hold 51% of demand. Verdict: Worth a look — 67/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
curling silver stick mascara market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $14K–$17K
- units × avg price
- Conversion rate
- 6.2%
- Avg BSR
- #627
- Page quality
- 0%
- Prime
- 62%
- Sponsored
- 100%
- Out of stock
- 35.0%
- Avg brand age
- 28 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
26
Sellers
70
Top-5 brand share
51%
Top 20: 94%
Top-5 click share
51%
Top 20: 94%
Open market
43%
- MOGSLRPE17%
- JNGBJBL12%
- Nitvei9%
- AprYew7%
- VEYORRA6%
- Liedrg6%
Top curling silver stick mascara products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
2026 New 1PC Metal Wand Tubing Mascara - Waterproof & Smudge Proof 3D Curling & Volumizing Buildable & Washable with Feather-Like Fibers for Natural Clump-Free Lashes (Black-1pc)
MOGSLRPE$15.212.4★69 rev
Iron Wand Mascara 5D Curling Eyelash Iron Mascara with Washable Metal Wands Waterproof Mascaras Black Volume and Length Separating Mascara Volume Long-lasting Smudge Proof (1PC).
JNGBJBL$11.033.1★8 rev
Metal Wand Mascara 2026 Upgraded Waterproof Iron Mascara for Volume and Length Long-lasting 3D Curling Brushless Tubing Mascara for Natural and Smudge Proof Eyelash (1PCS)
Nitvei$18.383.3★5 rev
Mascara for Older Women 60 Plus Metal Wand Mascara 2026 New Mascaras Volume and Length for Mature Women with Thinning Lashes Non Clumping Waterproof Long Wear (Black)
AprYew$18.772.9★16 rev
Metal Wand Mascara 7d Curling Eyelash Iron Metal Mascaras Wand Smudge Proof Long Lasting Tubing Lash Makeup Long-Lasting Smudge Proof Mascaras for Lengthening Volumizing Eyelashes (1Pc)
VEYORRA$9.233.2★54 rev
Newest
by launch dateIron Wand Mascara 5D Curling Eyelash Iron Mascara with Washable Metal Wands Waterproof Mascaras Black Volume and Length Separating Mascara Volume Long-lasting Smudge Proof (1PC).
JNGBJBL$11.038 rev
Curling Silver Stick Mascara Curling Lengthening and Long-lasting Mascara Tube Metal Wand Tubing Mascara (2pcs)
XKSMBG$14.950 rev
Curling Silver Stick Mascara Metal Wand Tubing Mascara Waterproof Fibre Mascaras Long Lasting Curl Mascaras Natural and Non-smudged Daily-Use
MSRXUP$22.910 rev
Curling Silver Stick Mascara Metal Wand Tubing Mascara Waterproof Fiber Mascara Eyelash Primer Tubular Eyelash Primer Waterprooflong Curling Mascara Natural and Non-smudged (Black)
BEDARP$5.811 rev
Iron Wand Mascara 5D Curling Eyelash Iron Mascara with Washable Metal Wands Waterproof Mascaras Black Volume and Length Separating Mascara Volume Long-lasting Smudge Proof Mascaras (1)
BFQ$16.8912 rev
Trending
90-day click momentum
Metal Wand Waterproof Mascara 2026 New Metal Wand Mascara with Waterproof Quick Drying Formula Volumizing Lengthening and Curling for Natural 3D Lashes (1)
Generic$12.622.9★
Curling Silver Stick Mascara Metal Wand Tubing Mascara Waterproof Fiber Mascara Eyelash Primer Tubular Eyelash Primer Waterprooflong Curling Mascara Natural and Non-smudged (Black)
BEDARP$5.815.0★
LOreal Paris Makeup Original Telescopic Mascara Separating Mascara Volume and Length Formula Washable Blackest Black 0.27 Fl Oz. 1 Count
L'Oreal Paris$11.374.6★
Curling Silver Stick Mascara Curling Lengthening and Long-lasting Mascara Tube Metal Wand Tubing Mascara (2pcs)
XKSMBG$14.950.0★
Iron Wand Mascara 5D Curling Eyelash Iron Mascara with Washable Metal Wands Waterproof Mascaras Black Volume and Length Separating Mascara Volume Long-lasting Smudge Proof Mascaras (1)
BFQ$16.892.5★
What buyers say about curling silver stick mascara
What buyers praise and complain about, mined from review topics.What buyers love
“Good eyelash primer—you can really see the difference”
“Excellent Product”
“Easy to use”
“Does not smear”
“Good Price”
“Easy application”
“waterproof”
“This fit the bill”
“NICE DARK COLOR WHICH BRIGHTENS YOUR EYES”
“Lasts all day”
What buyers complain about
“I wouldnt recommend this mascara”
“Totally deceiving”
“Does absolutely nothing”
“Waste of money”
“It was dried out”
“Not as good as advertised”
“Hard to remove”
“Smudge-proof isn't even a strong enough word”
“Wand broke”
“doesnt add to it like thickness”
Top return reasons
Common questions
- Is curling silver stick mascara profitable to sell on Amazon United States?
- The niche generates $16K/yr across 26 tracked products. 10 of 22 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (67/100).
- How competitive is the curling silver stick mascara niche?
- 26 brands and 70 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in curling silver stick mascara?
- Top complaints mined from reviews: Eyelash Quality, Advertised Vs Actual Product, Functionality-Overall. The return rate is 0.6%.
- What does it cost to enter the curling silver stick mascara niche?
- Listings span $5.81–$22.91; the average listing price is $13.91 (sweet spot $15–$100). The average incumbent carries 1,275 reviews — the moat a new listing must climb.