curling shampoo
Worth a lookShows low returns (0.6%), but soft demand (-26.0% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Price range
Great$2.90–$84.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Avg price
Great$16.88avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad8,648.45avg incumbent reviews — the moat a new listing must climb
Market size
Bad$60K$60K/yr · 116K searches
Growth
Bad-26.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, curling shampoo is a $60K/yr Amazon United States market (116K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Nov. Verdict: Worth a look — 54/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
curling shampoo market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $68K–$84K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #156
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 87%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 131 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
45 rising
Sellers
769
Top-5 brand share
39%
Top 20: 81%
Top-5 click share
33%
Top 20: 75%
Open market
55%
- African Pride10%
- BASK & LATHER8%
- Carol's Daughter7%
- Wonder Gro7%
- MISICH6%
- Mielle Organics6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.0% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.6×
Top curling shampoo search terms
- hair growth for black women17K/yr
- black hair oil16K/yr
- black hair growth products12K/yr
- hair growth products for black women22K/yr
- hair growth serum for black women10K/yr
- hair growth black women6K/yr
- hair oil black hair7K/yr
- oil for black hair5K/yr
- black hair growth4K/yr
- hair oil for black hair5K/yr
Top curling shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Carols Daughter Goddess Strength 7 Oil Blend Scalp and Hair Oil for Waves Coils and Curls Hair Treatment with Castor Oil 4.2 Fl Oz
Carol's Daughter$11.544.6★16,440 rev
Jamaican Black Castor Oil Hair Grease Styling Conditioner 12 fl oz - Great for Strengthening - Mega Hair Growth Therapy by Wonder Gro
Wonder Gro$7.424.5★9,989 rev
MISICH Raw Batana Oil for Hair Growth 100% Natural Pure Botana Oil Paste from Honduras Unrefined Organic Batana Hair Mask for Prevent Hair-Loss Enhances Thickness for Men & Women 5.3 oz
MISICH$14.284.4★3,854 rev
African Pride Moisture Miracle 5 Essential Hair Oils with Vitamin E | Moisture Shine Protection and Growth | Argan Castor Grapeseed Coconut and Olive Oil | 8 oz
African Pride$10.054.7★7,994 rev
Mielle Organics Rosemary & Mint Hair Oil - Strengthening Biotin Oil Infused Frizzy & Damaged Hair Care - Split Ends & Dry Scalp Treatment to Support Longer Healthier Strands 2 Ounce
Mielle Organics$8.784.5★122,422 rev
Newest
by launch date
Batana Oil for Hair Growth 100% Natural Pure Batana Oil Paste from Dr. Sebi Honduras Prevents Hair Loss Enhances Thickness Organic Raw Scalp Mask for Women & Men (4.05 Oz)
Qytin$10.131,616 rev
Bask & Lather Stimulating Scalp and Hair Balm for Hair Growth Mango & Shea Butter Nourishing Jojoba Oil Peppermint & Rosemary Oil Vitamin E Scalp Care Hair Care Moisture Shine & Strength 6 oz
BASK & LATHER$18.961,617 rev
Blend Of Pure Rosemary Oil For Hair Growth With Castor Batana Jojoba Oil-Infused With Biotin & Vitamin E-Blend of Effective Hair Oils for Hair Growth-Strengthening Treatment-By Vital Affair-6 Fl Oz
VITAL AFFAIR$18.333,000 rev
Force Factor Hair Growth Accelerator Soft Chews Hair Growth Vitamins for Women and Men with Clinically Studied Lustriva and Biotin Promotes Thicker Fuller Stronger Hair Mixed Berry 60 Soft Chews
Force Factor$34.015,430 rev
Batana Oil for Hair Growth & Rosemary Oil for Hair Growth Raw Batana Hair Mask Rosemary Hair Growth Serum Hair Oil for Dry Damaged Hair Promotes Hair Thickness for Men Women
CLOTHES OF SKIN$9.741,459 rev
Trending
90-day click momentumBatana Oil for Hair Growth 100% Natural Pure Batana Oil Paste from Dr. Sebi Honduras Prevents Hair Loss Enhances Thickness Organic Raw Scalp Mask for Women & Men (4.05 Oz)
Qytin$10.134.7★
Jamaican Mango & Lime Black Castor oil Peppermint 4 Fl Oz
Jamaican Mango & Lime$7.604.7★
Sunny Isle Rosemary Mint Hair & Strong Roots Pure Butter 2oz Jamaican Black Castor Oil & Biotin Double Growth Formula Melts Into Oil Hair Growth Dry Scalp Edges Skin Care & Protective Styles
Sunny Isle$7.914.4★
Blend Of Pure Rosemary Oil For Hair Growth With Castor Batana Jojoba Oil-Infused With Biotin & Vitamin E-Blend of Effective Hair Oils for Hair Growth-Strengthening Treatment-By Vital Affair-6 Fl Oz
VITAL AFFAIR$18.334.5★
African Pride Moisture Miracle 5 Essential Hair Oils with Vitamin E | Moisture Shine Protection and Growth | Argan Castor Grapeseed Coconut and Olive Oil | 4 oz
African Pride$5.484.7★
What buyers say about curling shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“Helps your hair grow”
“light fragrance”
“Excellent Product”
“Very moisturizing”
“Leaves hair soft”
“GREAT TASTE”
“Good deal”
“great tasting vitamin”
“As described”
“It works and not too oily”
What buyers complain about
“Bad smell”
“Made my hair greasy”
“DIDN'T WORK FOR ME”
“Caused major irritation”
“Just expensive”
“Makes my hair so hard”
“Didnt like the taste”
“Get for damage hair”
“Side effect: Skin outbreak, itchy skin”
“Way too thick”
Top return reasons
Common questions
- Is curling shampoo profitable to sell on Amazon United States?
- The niche generates $60K/yr across 53 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -26.0%. Flapen's verdict: Worth a look (54/100).
- How competitive is the curling shampoo niche?
- 45 brands and 769 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 39% of demand.
- What do buyers complain about in curling shampoo?
- Top complaints mined from reviews: Smell, Oily/Greasy, Functionality-Overall. The return rate is 0.6%.
- When does demand for curling shampoo peak?
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- What does it cost to enter the curling shampoo niche?
- Listings span $2.90–$84.85; the average listing price is $16.88 (sweet spot $15–$100). The average incumbent carries 8,648 reviews — the moat a new listing must climb.