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Curling Rod

Fail

The top 5 brands take 96% of clicks, so Curling Rod is a Fail.

Flapen Score
34
34 / 100
Ranks 10,192 of 10,978 Beauty & Personal Care niches · −14 vs the category median of 48
Market size
$110K/yr117K searches / yr
90-day growth
-2.2%search demand this quarter
Competition
71%top-5 click share · 7 brands · 51 sellers

Flapen Score

Curling Rod against its category

The dotted line is the Beauty & Personal Care average. Past it, Curling Rod is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Curling Rod market on Amazon at a glance

Shoppers on Amazon United States searched for Curling Rod 117K times last year and spent an estimated $110K. The top 5 brands take 96% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
-2.2%
Conversion, latest week
3.7%
Market size, estimated
$110Ka year
Peak month
November2.3× the quietest month
Top search term
conair curling wand42K searches a year

02 · Price

A sale here is worth $25.73.

Listings sell for $25.73 on average, from $6.86 to $48.73. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $25.73 that is $3K to $6K a year per listing.

Average price
$25.73inside the $15 to $100 sweet spot
Price range
$6.86–$48.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$3K–$6K
Returns
5.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #55 within Irons. It carries 5,731 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#55in Irons
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
5,731per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Curling Rod products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

51

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

2%

  • Brand 177%
  • Brand 28%
  • Brand 37%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Curling Rod search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Curling Rod search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • conair curling wand42K/yr
  • curling rod45K/yr
  • conair wand9K/yr
  • small curling rods7K/yr
  • curling wand conair7K/yr
  • conair wand curling wand4K/yr
  • conair infiniti pro curling wand3K/yr
  • rod set rollers for hair63/yr

Reviews and returns

What reviews say buyers love and hate about Curling Rod

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Suitability Curly Hair”
12%of negative reviews mention “Heating”
5.5%of orders come back
“Too hot”
A buyer, on “Heating”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Curling Rod questions

Answered from the same tracked data.