- Flapen Score
- 34 / 100Ranks 10,192 of 10,978 Beauty & Personal Care niches · −14 vs the category median of 4834
- Market size
- $110K/yr117K searches / yr
- 90-day growth
- -2.2%search demand this quarter
- Competition
- 71%top-5 click share · 7 brands · 51 sellers
Flapen Score
Curling Rod against its category
The dotted line is the Beauty & Personal Care average. Past it, Curling Rod is stronger. Inside it, weaker.
Market
The Curling Rod market on Amazon at a glance
Shoppers on Amazon United States searched for Curling Rod 117K times last year and spent an estimated $110K. The top 5 brands take 96% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 3.7% of those searches ended in a purchase.
Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.
- Searches, last 12 months
- 117K
- Growth, 90 days vs prior 90
- -2.2%
- Conversion, latest week
- 3.7%
- Market size, estimated
- $110Ka year
- Peak month
- November2.3× the quietest month
- Top search term
- conair curling wand42K searches a year
02 · Price
A sale here is worth $25.73.
Listings sell for $25.73 on average, from $6.86 to $48.73. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $25.73 that is $3K to $6K a year per listing.
- Average price
- $25.73inside the $15 to $100 sweet spot
- Price range
- $6.86–$48.73
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$6K
- Returns
- 5.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #55 within Irons. It carries 5,731 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #55in Irons
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 5,731per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Curling Rod products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Conair Double Ceramic 1-In. Clamp-Free Curling Wand
- Price
- $18.02
- Rating
- 4.4/5
- Reviews
- 9,457
- Age
- 8y ago

Conair INFINITIPRO Tourmaline Ceramic 1-Inch to 1/2-Inch Curling Wand Tapered wand produces beachy waves
- Price
- $27.99
- Rating
- 4.5/5
- Reviews
- 19,682
- Age
- 17y ago

Conair Double Ceramic Tapered Curling Wand Hair Wand Tapers 1 Inch to Inch to Produce Beachy Waves 30 Heat Settings For All Hair Types and Textures White
- Price
- $19.07
- Rating
- 4.4/5
- Reviews
- 923
- Age
- 6y ago

Remington Shine Therapy Argan Oil & Keratin Infused -1 Inch Tapered Curling Wand for Natural Curls Includes Heat Glove
- Price
- $29.05
- Rating
- 4.6/5
- Reviews
- 3,252
- Age
- 4y ago

Hair Curling Wand 0.5-1Inch Tapered Curling Iron Professional Ceramic Hair Curler Wand with Heat-Resistant Glove Dual Voltage (Pink)
- Price
- $17.34
- Rating
- 4.5/5
- Reviews
- 2,515
- Age
- 3y ago
Trending
estimated 90-day click momentum
Conair InfinitiPRO Curl Secret -In. Ceramic Auto Curling Iron
- Price
- $48.73
- Rating
- 4.3/5
- Reviews
- 1,367
- Age
- 2y ago

Conair Double Ceramic Tapered Curling Wand Hair Wand Tapers 1 Inch to Inch to Produce Beachy Waves 30 Heat Settings For All Hair Types and Textures White
- Price
- $19.07
- Rating
- 4.4/5
- Reviews
- 923
- Age
- 6y ago

Conair Double Ceramic 1 in. Curling Iron
- Price
- $16.35
- Rating
- 4.4/5
- Reviews
- 42,517
- Age
- 8y ago

Conair Double Ceramic 1-Inch Curling Wand with Claw Clip Produces Flawless Waves Curling Iron for Use on Medium and Long Hair 30 Heat Setting Curling Iron White
- Price
- $19.37
- Rating
- 4.1/5
- Reviews
- 51
- Age
- 1y ago

REMINGTON Shine Therapy Argan Oil & Keratin Infused 1 Inch Straight Barrel Curling Wand for Loose Waves Includes Heat Glove
- Price
- $28.78
- Rating
- 4.6/5
- Reviews
- 3,252
- Age
- 4y ago
Newest
by launch date
Conair Double Ceramic 1 in. Extra Long Barrel Curling Iron
- Price
- $25.61
- Rating
- 4.3/5
- Reviews
- 354
- Age
- 1y ago

Conair Double Ceramic 1-Inch Curling Wand with Claw Clip Produces Flawless Waves Curling Iron for Use on Medium and Long Hair 30 Heat Setting Curling Iron White
- Price
- $19.37
- Rating
- 4.1/5
- Reviews
- 51
- Age
- 1y ago

Hahahope 3/8 Inch Curling Wand 9mm Tiny Curling Wand Ceramic Small Barrel Curling Iron with Adjustable Temperature Fast Heating for Short & Long Hair
- Price
- $19.69
- Rating
- 4.5/5
- Reviews
- 1,454
- Age
- 2y ago

Conair InfinitiPRO Curl Secret -In. Ceramic Auto Curling Iron
- Price
- $48.73
- Rating
- 4.3/5
- Reviews
- 1,367
- Age
- 2y ago

Hair Curling Wand 0.5-1Inch Tapered Curling Iron Professional Ceramic Hair Curler Wand with Heat-Resistant Glove Dual Voltage (Pink)
- Price
- $17.34
- Rating
- 4.5/5
- Reviews
- 2,515
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
51
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
2%
- Conair77%
- Remington8%
- JAETON7%
- Buytta2%
- Ohuhu2%
- INFINITIPRO BY CONAIR2%
- Open — no brand owns it (1 brand, 2%)
Demand
Curling Rod search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Curling Rod search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- conair curling wand42K/yr
- curling rod45K/yr
- conair wand9K/yr
- small curling rods7K/yr
- curling wand conair7K/yr
- conair wand curling wand4K/yr
- conair infiniti pro curling wand3K/yr
- rod set rollers for hair63/yr
Reviews and returns
What reviews say buyers love and hate about Curling Rod
We read the reviews and the return reasons for every product selling here.
“Too hot”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Curling Rod questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









