- Flapen Score
- 34 / 100Ranks 10,192 of 10,978 Beauty & Personal Care niches · −14 vs the category median of 4834
- Market size
- $110K/yr117K searches / yr
- 90-day growth
- -2.2%search demand this quarter
- Competition
- 71%top-5 click share · 7 brands · 51 sellers
Flapen Score
Curling Rod against its category
The dotted line is the Beauty & Personal Care average. Past it, Curling Rod is stronger. Inside it, weaker.
Market
The Curling Rod market on Amazon at a glance
Shoppers on Amazon United States searched for Curling Rod 117K times last year and spent an estimated $110K. The top 5 brands take 96% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 3.7% of those searches ended in a purchase.
Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.
- Searches, last 12 months
- 117K
- Growth, 90 days vs prior 90
- -2.2%
- Conversion, latest week
- 3.7%
- Market size, estimated
- $110Ka year
- Peak month
- November2.3× the quietest month
- Top search term
- conair curling wand42K searches a year
02 · Price
A sale here is worth $25.73.
Listings sell for $25.73 on average, from $6.86 to $48.73. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $25.73 that is $3K to $6K a year per listing.
- Average price
- $25.73inside the $15 to $100 sweet spot
- Price range
- $6.86–$48.73
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$6K
- Returns
- 5.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #55 within Irons. It carries 5,731 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #55in Irons
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 5,731per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Curling Rod products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
51
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
2%
- Brand 177%
- Brand 28%
- Brand 37%
- Brand 42%
- Brand 52%
- Brand 62%
- Open — no brand owns it (1 brand, 2%)
Demand
Curling Rod search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Curling Rod search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- conair curling wand42K/yr
- curling rod45K/yr
- conair wand9K/yr
- small curling rods7K/yr
- curling wand conair7K/yr
- conair wand curling wand4K/yr
- conair infiniti pro curling wand3K/yr
- rod set rollers for hair63/yr
Reviews and returns
What reviews say buyers love and hate about Curling Rod
We read the reviews and the return reasons for every product selling here.
“Too hot”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Curling Rod questions
Answered from the same tracked data.









