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Curling Iron and Straightener Combo

Fail

The top 5 brands take 100% of clicks, so Curling Iron and Straightener Combo is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$1.5M/yr745K searches / yr
90-day growth
-31.0%search demand this quarter
Competition
74%top-5 click share · 2 brands · 20 sellers

Flapen Score

Curling Iron and Straightener Combo against its category

The dotted line is the Beauty & Personal Care average. Past it, Curling Iron and Straightener Combo is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Curling Iron and Straightener Combo market on Amazon at a glance

Shoppers on Amazon United States searched for Curling Iron and Straightener Combo 745K times last year and spent an estimated $1.5M. All 2 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 745K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -31.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months
745K
Growth, 90 days vs prior 90
-31.0%
Conversion, latest week
3.3%
Market size, estimated
$1.5Ma year
Top search term
lange curling iron323K searches a year

02 · Price

A sale here is worth $59.65.

Listings sell for $59.65 on average, from $29.26 to $95.16. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At $59.65 that is $149K to $179K a year per listing.

Average price
$59.65inside the $15 to $100 sweet spot
Price range
$29.26–$95.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
2,500–3,000
Revenue per listing a year
$149K–$179K
Returns
9.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #70 within Irons. It carries 6,214 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#70in Irons
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
6,214per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Curling Iron and Straightener Combo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

20

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 186%
  • Brand 214%

Demand

Curling Iron and Straightener Combo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KBlack Friday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.6× · 11 of 12 months tracked

Search terms

Top Curling Iron and Straightener Combo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lange curling iron323K/yr
  • lange le duo94K/yr
  • kristin ess straightener33K/yr
  • le duo classic33K/yr
  • kristin ess flat iron19K/yr
  • kristin ess hair straightener19K/yr
  • curling iron and straightener combo17K/yr
  • l ange curling iron41K/yr
  • lange hair curler18K/yr
  • le duo20K/yr

Reviews and returns

What reviews say buyers love and hate about Curling Iron and Straightener Combo

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Ease Of Use”
9%of negative reviews mention “Heating”
9.3%of orders come back
“Inconsistent heating”
A buyer, on “Heating”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Curling Iron and Straightener Combo questions

Answered from the same tracked data.