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Curling Iron

Maybe

Shoppers spend an estimated $19.5M a year here. But an estimated 6.4% of orders come back, so Curling Iron is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$19.5M/yr16.9M searches / yr
90-day growth
-8.0%search demand this quarter
Competition
50%top-5 click share · 16 brands · 74 sellers

Flapen Score

Curling Iron against its category

The dotted line is the Beauty & Personal Care average. Past it, Curling Iron is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Curling Iron market on Amazon at a glance

Shoppers on Amazon United States searched for Curling Iron 16.9M times last year and spent an estimated $19.5M. The top 5 brands take 81% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 16.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19.5M a year.

Searches, last 12 months
16.9M
Growth, 90 days vs prior 90
-8.0%
Conversion, latest week
3.1%
Market size, estimated
$19.5Ma year
Peak month
December1.9× the quietest month
Top search term
curling iron7.1M searches a year

02 · Price

A sale here is worth $37.42.

Listings sell for $37.42 on average, from $13.88 to $122.09. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 8,000 to 10,000 of them. At $37.42 that is $299K to $374K a year per listing.

Average price
$37.42inside the $15 to $100 sweet spot
Price range
$13.88–$122.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500K–600K
Units per listing a year
8,000–10,000
Revenue per listing a year
$299K–$374K
Returns
6.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #9 within Irons. It carries 9,176 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#9in Irons
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
9,176per listing
Listings tracked
32

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
40 months

Products

Top Curling Iron products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

74

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

50%

Top 20: 87%

Open market

15%

  • Brand 145%
  • Brand 223%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (10 brands, 15%)

Demand

Curling Iron search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700K500KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Curling Iron search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • curling iron7.1M/yr
  • hair curler2.4M/yr
  • hair tools905K/yr
  • curling iron for short hair585K/yr
  • automatic curling iron776K/yr
  • curling iron 1 inch658K/yr
  • curling iron 1 1/2 inch582K/yr
  • hair styling tools492K/yr
  • 1 inch curling iron396K/yr
  • curler394K/yr

Reviews and returns

What reviews say buyers love and hate about Curling Iron

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Ease Of Use”
15%of negative reviews mention “Durability”
6.4%of orders come back
“Broke in a year”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Curling Iron questions

Answered from the same tracked data.