Curling Iron
MaybeShoppers spend an estimated $19.5M a year here. But an estimated 6.4% of orders come back, so Curling Iron is a Maybe.
- Flapen Score
- 54 / 100Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 4854
- Market size
- $19.5M/yr16.9M searches / yr
- 90-day growth
- -8.0%search demand this quarter
- Competition
- 50%top-5 click share · 16 brands · 74 sellers
Flapen Score
Curling Iron against its category
The dotted line is the Beauty & Personal Care average. Past it, Curling Iron is stronger. Inside it, weaker.
Market
The Curling Iron market on Amazon at a glance
Shoppers on Amazon United States searched for Curling Iron 16.9M times last year and spent an estimated $19.5M. The top 5 brands take 81% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 16.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19.5M a year.
- Searches, last 12 months
- 16.9M
- Growth, 90 days vs prior 90
- -8.0%
- Conversion, latest week
- 3.1%
- Market size, estimated
- $19.5Ma year
- Peak month
- December1.9× the quietest month
- Top search term
- curling iron7.1M searches a year
02 · Price
A sale here is worth $37.42.
Listings sell for $37.42 on average, from $13.88 to $122.09. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 8,000 to 10,000 of them. At $37.42 that is $299K to $374K a year per listing.
- Average price
- $37.42inside the $15 to $100 sweet spot
- Price range
- $13.88–$122.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500K–600K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $299K–$374K
- Returns
- 6.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #9 within Irons. It carries 9,176 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 2.8%
- Average rank
- #9in Irons
- Average rating
- 4.33 starsAmazon United States average 4.42 stars
- Average reviews
- 9,176per listing
- Listings tracked
- 32
04 · Newcomers
6 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Curling Iron products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Conair Double Ceramic 1 in. Curling Iron
- Price
- $16.35
- Rating
- 4.4/5
- Reviews
- 42,517
- Age
- 8y ago

Conair Double Ceramic 1 -Inch Curling Iron
- Price
- $18.87
- Rating
- 4.2/5
- Reviews
- 23,774
- Age
- 8y ago

TYMO Automatic Rotating Curling Iron - TYMO CURLPRO Beach Waves Curling Wand Portable Hair Curler 500 Million Ionic Dual Voltage & Lightweight for Travel Ceramic Coating 1 Inch Pink
- Price
- $52.88
- Rating
- 4.4/5
- Reviews
- 15,687
- Age
- 1y ago

TYMO CurlPro Plus Automatic Rotating Curling Iron - Upgraded Long Barrel Curling Wand for Long Hair Ceramic Hair Curler for Women Anti-Scald Tangle-Free 600M Ionic Dual Voltage Gold 1 Inch
- Price
- $71.04
- Rating
- 4.6/5
- Reviews
- 9,597
- Age
- 1y ago

TYMO Automatic Rotating Curling Iron - TYMO CURLPRO Beach Waves Curling Wand Portable Hair Curler 500 Million Ionic Dual Voltage & Lightweight for Travel Ceramic Coating 1 Inch Metallic Gray
- Price
- $51.98
- Rating
- 4.4/5
- Reviews
- 15,687
- Age
- 1y ago
Trending
estimated 90-day click momentum
SHEGLAM One Touch Airflow Styler Pro 1 inch Automatic Rotating 3.0 Cool Air Technology for No-Wait Curling Iron Bouncy & Long-Lasting Curls Zero Burn Risk 5 Temp Settings
- Price
- $45.77
- Rating
- 4.3/5
- Reviews
- 457
- Age
- 6mo ago

PretiHom Automatic Rotating Curling Iron - 1.1 Inch (28mm) Curling Wand for Beach Waves Anti-Scald Anti-Tangle Ceramic Coating Dual Voltage Hair Curler for Women All Hair Types
- Price
- $21.67
- Rating
- 4.2/5
- Reviews
- 347
- Age
- 10mo ago

Conair Double Ceramic 1 in. Curling Iron
- Price
- $16.35
- Rating
- 4.4/5
- Reviews
- 42,517
- Age
- 8y ago

TYMO Automatic Rotating Curling Iron - TYMO CURLPRO Beach Waves Curling Wand Portable Hair Curler 500 Million Ionic Dual Voltage & Lightweight for Travel Ceramic Coating 1 Inch Pink
- Price
- $52.88
- Rating
- 4.4/5
- Reviews
- 15,687
- Age
- 1y ago

Conair Double Ceramic -Inch Curling Iron
- Price
- $17.87
- Rating
- 4.4/5
- Reviews
- 9,874
- Age
- 14y ago
Newest
by launch date
SHEGLAM One Touch Airflow Styler Pro 1 inch Automatic Rotating 3.0 Cool Air Technology for No-Wait Curling Iron Bouncy & Long-Lasting Curls Zero Burn Risk 5 Temp Settings
- Price
- $45.77
- Rating
- 4.3/5
- Reviews
- 457
- Age
- 6mo ago

ANNLARY 1 Inch Curling Iron Titanium Ceramic Hair Curler Fast Heating Curling Wand with 8 Heat Settings with LED Display for All Hair Types Dual Voltage 110-240V for Travel
- Price
- $28.78
- Rating
- 3.9/5
- Reviews
- 606
- Age
- 9mo ago

PretiHom Automatic Rotating Curling Iron - 1.1 Inch (28mm) Curling Wand for Beach Waves Anti-Scald Anti-Tangle Ceramic Coating Dual Voltage Hair Curler for Women All Hair Types
- Price
- $21.67
- Rating
- 4.2/5
- Reviews
- 347
- Age
- 10mo ago

Conair Double Ceramic 1 1/2-In. Extra Long Barrel Curling Iron
- Price
- $24.97
- Rating
- 3.9/5
- Reviews
- 347
- Age
- 10mo ago

Lopeie 5 in 1 Curling Iron with Thermal Brush and 4 Interchangeable Ceramic Barrels(1/2 to 1 1/2 inch) Curling Wand Set with Flat Iron Fast Heating Dual Voltage Hair Curler Gifts for Women
- Price
- $38.34
- Rating
- 4.5/5
- Reviews
- 1,196
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
74
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 87%
Open market
15%
- Conair45%
- TYMO23%
- HOT TOOLS5%
- BIO IONIC4%
- Ufree4%
- Lopeie4%
- Open — no brand owns it (10 brands, 15%)
Demand
Curling Iron search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Curling Iron search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- curling iron7.1M/yr
- hair curler2.4M/yr
- hair tools905K/yr
- curling iron for short hair585K/yr
- automatic curling iron776K/yr
- curling iron 1 inch658K/yr
- curling iron 1 1/2 inch582K/yr
- hair styling tools492K/yr
- 1 inch curling iron396K/yr
- curler394K/yr
Reviews and returns
What reviews say buyers love and hate about Curling Iron
We read the reviews and the return reasons for every product selling here.
“Broke in a year”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Curling Iron questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









