Is curling iron profitable to sell on Amazon United States?

The niche generates $19.5M/yr across 32 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -8.0%. Flapen's verdict: Worth a look (54/100).

How competitive is the curling iron niche?

16 brands and 74 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in curling iron?

Top complaints mined from reviews: Durability, Heating, Functionality-Overall. The return rate is 6.4% — above our launch gate.

When does demand for curling iron peak?

Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the curling iron niche?

Listings span $13.88–$122.09; the average listing price is $37.42 (sweet spot $15–$100). The average incumbent carries 9,176 reviews — the moat a new listing must climb.

curling iron

Worth a look

Shows a $19.5M/yr market, but high returns (6.4%) keeps it on the watch list.

Market size

Incredible$19.5M

$19.5M/yr · 16.9M searches

Avg price

Incredible$37.42

avg listing price — sweet spot $15–$100

Price range

Great$13.88–$122.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Review moat

Bad9,175.84

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.0%

90-day search growth — must beat 0% to launch

Returns

Bad6.4%

return rate — above 5% kills the launch gate

Signals High Returns

According to Flapen's Amazon United States niche tracking, curling iron is a $19.5M/yr Amazon United States market (16.9M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

curling iron market data

Units sold / yr: 500K–600K; avg 8,000–10,000/product
Revenue / yr: $18.7M–$22.5M; units × avg price
Conversion rate: 3.1%
Avg BSR: #9
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 2.8%
Avg brand age: 40 months
Avg seller age: 140 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

50%

Top 20: 87%

Open market

15%

Conair45%
TYMO23%
HOT TOOLS5%
BIO IONIC4%
Ufree4%
Lopeie4%
Open — no brand owns it (10 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Open Trend

Top curling iron search terms

curling iron7.1M/yr -9.1%2.5% conv.
hair curler2.4M/yr -9.2%1.3% conv.
hair tools905K/yr -5.7%0.1% conv.
curling iron for short hair585K/yr +1.8%3.1% conv.
automatic curling iron776K/yr -12.8%1.7% conv.
curling iron 1 inch658K/yr +0.1%5.4% conv.
curling iron 1 1/2 inch582K/yr -23.1%4.6% conv.
hair styling tools492K/yr -4.1%0.1% conv.
1 inch curling iron396K/yr +8.0%5.1% conv.
curler394K/yr +0.6%1.2% conv.

All search terms

Top curling iron products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Conair Double Ceramic 1 in. Curling Iron

Conair$16.354.4★42,517 rev

Conair Double Ceramic 1 -Inch Curling Iron

Conair$18.874.2★23,774 rev

TYMO Automatic Rotating Curling Iron - TYMO CURLPRO Beach Waves Curling Wand Portable Hair Curler 500 Million Ionic Dual Voltage & Lightweight for Travel Ceramic Coating 1 Inch Pink

TYMO$52.884.4★15,687 rev

TYMO CurlPro Plus Automatic Rotating Curling Iron - Upgraded Long Barrel Curling Wand for Long Hair Ceramic Hair Curler for Women Anti-Scald Tangle-Free 600M Ionic Dual Voltage Gold 1 Inch

TYMO$71.044.6★9,597 rev

TYMO Automatic Rotating Curling Iron - TYMO CURLPRO Beach Waves Curling Wand Portable Hair Curler 500 Million Ionic Dual Voltage & Lightweight for Travel Ceramic Coating 1 Inch Metallic Gray

TYMO$51.984.4★15,687 rev

Newest

by launch date

SHEGLAM One Touch Airflow Styler Pro 1 inch Automatic Rotating 3.0 Cool Air Technology for No-Wait Curling Iron Bouncy & Long-Lasting Curls Zero Burn Risk 5 Temp Settings

SHEGLAM$45.77457 rev

6mo ago

ANNLARY 1 Inch Curling Iron Titanium Ceramic Hair Curler Fast Heating Curling Wand with 8 Heat Settings with LED Display for All Hair Types Dual Voltage 110-240V for Travel

ANNLARY$28.78606 rev

9mo ago

PretiHom Automatic Rotating Curling Iron - 1.1 Inch (28mm) Curling Wand for Beach Waves Anti-Scald Anti-Tangle Ceramic Coating Dual Voltage Hair Curler for Women All Hair Types

O-CONN$21.67347 rev

10mo ago

Conair Double Ceramic 1 1/2-In. Extra Long Barrel Curling Iron

Conair$24.97347 rev

10mo ago

Lopeie 5 in 1 Curling Iron with Thermal Brush and 4 Interchangeable Ceramic Barrels(1/2 to 1 1/2 inch) Curling Wand Set with Flat Iron Fast Heating Dual Voltage Hair Curler Gifts for Women

Lopeie$38.341,196 rev

1y ago

What buyers say about curling iron

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use26%

“Easy to hold”

Hair Styling14%

“Perfect curls”

Suitability Curly Hair12%

“Curls excellent”

Quality-Overall8%

“Excellent Product”

Value For Money6%

“Great buy”

Heating6%

“Fast heating”

Advertised Vs Actual Product4%

“As described”

Efficiency3%

“Great results”

Suitability Straight Hair2%

“My hair is straight”

Durability2%

“Love this, works great and is definitely durable material”

What buyers complain about

Durability15%

“Broke in a year”

Heating7%

“Not hot”

Functionality-Overall7%

“Never worked”

Hair Related6%

“fried my hair”

Suitability Short Hair6%

“Does NOT work on shorter hair”

Ease Of Use6%

“Difficult to use”

Suitability Long Hair4%

“my hair isnt even long”

Quality-Overall4%

“Cheap quality”

Suitability Curly Hair3%

“Doesn't curl”

Smell3%

“leaves a smell”

Top return reasons

Size-Overall27%

Suitability Short Hair11%

Functionality-Overall9%

Suitability Curly Hair9%

Suitability Long Hair8%

Advertised Vs Actual Product6%

Heating5%

Ease Of Use3%

Damage/Burn Hair3%

Value For Money3%

Common questions

Is curling iron profitable to sell on Amazon United States?: The niche generates $19.5M/yr across 32 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -8.0%. Flapen's verdict: Worth a look (54/100).
How competitive is the curling iron niche?: 16 brands and 74 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in curling iron?: Top complaints mined from reviews: Durability, Heating, Functionality-Overall. The return rate is 6.4% — above our launch gate.
When does demand for curling iron peak?: Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the curling iron niche?: Listings span $13.88–$122.09; the average listing price is $37.42 (sweet spot $15–$100). The average incumbent carries 9,176 reviews — the moat a new listing must climb.