Skip to content

Curling Cream for Straight Hair

Fail

The top 5 brands take 100% of clicks, so Curling Cream for Straight Hair is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$458K/yr395K searches / yr
90-day growth
+13.0%search demand this quarter
Competition
76%top-5 click share · 2 brands · 80 sellers

Flapen Score

Curling Cream for Straight Hair against its category

The dotted line is the Beauty & Personal Care average. Past it, Curling Cream for Straight Hair is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Curling Cream for Straight Hair market on Amazon at a glance

Shoppers on Amazon United States searched for Curling Cream for Straight Hair 395K times last year and spent an estimated $458K. All 2 brands take every click. Demand peaks in Jul–Aug–Sep–Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 13.5% of those searches ended in a purchase.

Shoppers searched for this 395K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved +13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $458K a year.

Searches, last 12 months
395K
Growth, 90 days vs prior 90
+13.0%
Conversion, latest week
13.5%
Market size, estimated
$458Ka year
Peak month
August3.2× the quietest month
Top search term
cantu curling cream137K searches a year

02 · Price

A sale here is worth $8.61.

Listings sell for $8.61 on average, from $5.77 to $12.30. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At $8.61 that is $26K to $34K a year per listing.

Average price
$8.61under the $15 to $100 sweet spot
Price range
$5.77–$12.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
$26K–$34K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #101 within Creams & Lotions. It carries 15,372 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#101in Creams & Lotions
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
15,372per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Products

Top Curling Cream for Straight Hair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

80

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 168%
  • Brand 232%
  • Open — no brand owns it (0%)

Demand

Curling Cream for Straight Hair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.2×

Search terms

Top Curling Cream for Straight Hair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cantu curling cream137K/yr
  • coconut curls42K/yr
  • cantu coconut curling cream29K/yr
  • cantu curl cream33K/yr
  • ogx coconut curls31K/yr
  • ogx leave in conditioner23K/yr
  • ogx curl9K/yr
  • coconut curl cream10K/yr
  • cantu define and shine custard8K/yr
  • coconut hair cream10K/yr

Reviews and returns

What reviews say buyers love and hate about Curling Cream for Straight Hair

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Smell”
13%of negative reviews mention “Smell”
0.5%of orders come back
“Smell is unbearable”
A buyer, on “Smell”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Curling Cream for Straight Hair questions

Answered from the same tracked data.