Is curling cream for men profitable to sell on Amazon United States?

The niche generates $202K/yr across 26 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Worth a look (57/100).

How competitive is the curling cream for men niche?

20 brands and 103 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in curling cream for men?

Top complaints mined from reviews: Smell, Hair Related, Moist/Dry. The return rate is 0.8%.

When does demand for curling cream for men peak?

Demand peaks in Jan–Feb; the busiest month runs 4.2× the quietest.

What does it cost to enter the curling cream for men niche?

Listings span $5.77–$34.27; the average listing price is $15.42 (sweet spot $15–$100). The average incumbent carries 10,637 reviews — the moat a new listing must climb.

curling cream for men

Worth a look

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Brand share

Great55%

top-5 brand share — no brand owns this niche

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.42

avg listing price — sweet spot $15–$100

Price range

Good$5.77–$34.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$202K

$202K/yr · 164K searches

Growth

Bad-1.5%

90-day search growth — must beat 0% to launch

Review moat

Bad10,636.62

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, curling cream for men is a $202K/yr Amazon United States market (164K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 57/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

curling cream for men market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $154K–$193K; units × avg price
Conversion rate: 8.0%
Avg BSR: #83
Page quality: 0%
Prime: 96%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 78 months
Avg seller age: 134 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

103

Top-5 brand share

55%

Top 20: 100%

Top-5 click share

50%

Top 20: 95%

Open market

38%

Rolda15%
STMNT13%
Slick Gorilla10%
Viking Revolution8%
Cantu8%
Marc Anthony7%

Demand & seasonality

Weekly Amazon search volume, last 93 weeks — -1.5% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 4.2×

Open Trend

Top curling cream for men search terms

mens curl cream36K/yr +9.6%7.2% conv.
curl cream men23K/yr -4.8%7.2% conv.
curling cream for men21K/yr +4.5%7.3% conv.
crema para rizos de hombre10K/yr -10.3%3.8% conv.
men curl cream8K/yr +4.6%6.7% conv.
wavy hair products men6K/yr +15.2%3.1% conv.
mens curling cream6K/yr -5.4%8.4% conv.
curly hair products for black men6K/yr -11.3%1.9% conv.
mens hair curl cream6K/yr -4.8%8.0% conv.
curly cream for men5K/yr +4.9%5.8% conv.

All search terms

Top curling cream for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

STMNT Grooming Goods Curl Cream | Enhances Curls | Texture Without Crispiness

STMNT$21.364.6★528 rev

Rolda Curl Cream - Curly Hair Products for Men - Anti Frizz Curl Defining Cream with Oil Blend - Hydrates Enhances Shine & Texture - Nourishes & Softens Strands - Non-Greasy & Lightweight (8.81 oz)

Rolda$9.264.6★548 rev

Slick Gorilla Curl Cream for Men Curl Defining Styler 3.38 fl oz

Slick Gorilla$17.664.5★740 rev

Cantu Coconut Curling Cream with Shea Butter for Natural Hair 12 oz

Cantu$5.814.5★38,232 rev

Viking Revolution Hair Curl Cream for Men - Sandalwood Curling Cream with Vitamin E & B5 Shea Butter - Styling Cream for Curly Hair to Enhance Define and Shape Natural Curls and Wavy Hair (8fl oz)

Viking Revolution$9.944.2★156 rev

Newest

by launch date

Rolda Curl Cream - Curly Hair Products for Men - Anti Frizz Curl Defining Cream with Oil Blend - Hydrates Enhances Shine & Texture - Nourishes & Softens Strands - Non-Greasy & Lightweight (8.81 oz)

Rolda$9.26548 rev

8mo ago

Viking Revolution Hair Curl Cream for Men - Sandalwood Curling Cream with Vitamin E & B5 Shea Butter - Styling Cream for Curly Hair to Enhance Define and Shape Natural Curls and Wavy Hair (8fl oz)

Viking Revolution$9.94156 rev

9mo ago

3-in-1 Curl Cream for Men - Defines Curls Tames Frizz Adds Smoothness and Texture for Curly and Wavy Hair Hair Styling Cream with Desert Derived Extracts Sulfate - Free 3.38 oz

YEALIR$13.73277 rev

1y ago

BASED Curl Cream for Men Curl Defining Cream for Curly Hair No Harsh Chemicals or Artificial Fragrance Medium Hold Hydrates & Nourishes with Agave Silk Protein & Castor Oil 8.5 oz (Pack of 1)

BASED BODYWORKS$24.31498 rev

1y ago

Rolda Curl Cream - Curly Hair Products for Men - Anti Frizz Curl Defining Cream with Oil Blend - Hydrates Enhances Shine & Texture - Nourishes & Softens Strands - Non-Greasy & Lightweight (17.6 oz)

Rolda$15.24548 rev

2y ago

What buyers say about curling cream for men

What buyers praise and complain about, mined from review topics.

What buyers love

Smell18%

“Great fragrance”

Quality-Overall13%

“Product is great as usual”

Suitability Curly Hair13%

“Great for curly hair”

Hair Styling6%

“Curls well”

Moist/Dry6%

“It is moisturizing”

Soft Feel5%

“They are soft”

Value For Money4%

“Good for price”

Hair Growth4%

“Effective for my hair”

Advertised Vs Actual Product3%

“Does exactly what it says”

Efficiency2%

“I believe it does well functionally”

What buyers complain about

Smell14%

“Disgusting smell”

Hair Related7%

“gave my hair a weird texture”

Moist/Dry6%

“Not hydrating”

Value For Money5%

“expensive”

Suitability Curly Hair4%

“Does not keep the hair curly”

Oily/Greasy4%

“Too greasy”

Functionality-Overall4%

“Didn't work for me”

Leak-Proof3%

“Leaking product”

Suitability Short Hair3%

“didnt work well for our hair”

Adhesion/Stickiness2%

“makes it feel sticky”

Top return reasons

Smell15%

Suitability Short Hair11%

Advertised Vs Actual Product10%

Leak-Proof10%

Functionality-Overall10%

Size-Overall5%

Oily/Greasy3%

Suitability Curly Hair3%

Defective Material/Parts3%

Moist/Dry3%

Common questions

Is curling cream for men profitable to sell on Amazon United States?: The niche generates $202K/yr across 26 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Worth a look (57/100).
How competitive is the curling cream for men niche?: 20 brands and 103 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in curling cream for men?: Top complaints mined from reviews: Smell, Hair Related, Moist/Dry. The return rate is 0.8%.
When does demand for curling cream for men peak?: Demand peaks in Jan–Feb; the busiest month runs 4.2× the quietest.
What does it cost to enter the curling cream for men niche?: Listings span $5.77–$34.27; the average listing price is $15.42 (sweet spot $15–$100). The average incumbent carries 10,637 reviews — the moat a new listing must climb.