curling brush
Worth a lookShows a sweet-spot price point ($34.75 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$34.75avg listing price — sweet spot $15–$100
Market size
Great$1.7M$1.7M/yr · 1.3M searches
Price range
Great$5.92–$114.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Returns
Okay4.3%return rate — above 5% kills the launch gate
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Review moat
Bad13,078.49avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, curling brush is a $1.7M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
curling brush market data
- Units sold / yr
- 40K–50K
- avg 750–1,000/product
- Revenue / yr
- $1.4M–$1.7M
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #104
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 2.0%
- Avg brand age
- 33 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
77
Top-5 brand share
66%
Top 20: 99%
Top-5 click share
42%
Top 20: 77%
Open market
28%
- wavytalk25%
- L'ANGE HAIR14%
- Conair11%
- REVLON9%
- DAN Technology7%
- TYMO6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.9×
Top curling brush search terms
- curling brush485K/yr
- curling iron brush120K/yr
- heated brush107K/yr
- lange glam wave thermal ionic brush36K/yr
- heated hair brush71K/yr
- brush curling iron73K/yr
- heated curling brush54K/yr
- mane thermal brush22K/yr
- hair curling brush46K/yr
- hot curling brush38K/yr
Top curling brush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wavytalk Thermal Brush Blowout Boost 1.5 inch Heated Round Brush for Blowout Look Dual Voltage Pink Sakura Tourmaline Ceramic Negative Ion Technology 5 Temperature Settings Less Damage
wavytalk$47.364.2★5,639 rev
LANGE HAIR GlamWave Infrared Thermal Ionic Brush | 38mm Heated Round Thermal Brush for Volume and Curls | Reduces Frizz | Adds Shine | Smooth Styling Tool for All Hair Types (Blush)
L'ANGE HAIR$69.954.1★664 rev
Wavytalk Thermal Brush 1 1/2 inch Heated Round Brush with Detachable Head Velvet Pouch and Dual Voltage for Travel Easy to Create Blowout Look Rose Gold
wavytalk$31.224.2★4,823 rev
Conair Instant Heat -In. Curling Iron Brush
Conair$15.554.3★21,858 rev
PHOEBE Curling Iron Brush Anti-Scald Bristles Instant Heat Up Dual Voltage Ceramic Tourmaline Ionic Hair Curling Wand for All Hair Types (1 Inch)
PHOEBE$27.884.4★862 rev
Newest
by launch date
Infrared Thermal Brush 1.6 Inch Ionic Heated Thermal Round Brush Hair Straightener & Curler Styler 6 Heat Settings LED Display Dual Voltage Auto Shut-Off Pink
GOLD TIME$58.6742 rev
Mane Large Heated Round Brush - 1.77 Inch Thermal Brush for Voluminous Blowouts - Anti-Tangle Bristles Ionic Technology Worldwide Voltage - Hair Styling Tools for Medium to Long Hair
Mane$114.8052 rev
Curly Hair Brush Curl Defining Brush with Soft Boar Bristles Detangling Tangled Glides Wide-Teeth Design Effortlessly Shaping & Defining Curls Curling Definer for Wet & Dry Hair (Green)
Weldilgit$8.021,642 rev
Curly Hair Brush Curl Defining Brush for Effortlessly Defined Curls & Waves Vented Hair Brush for Wet & Dry Hair Women and Men Reduces Frizz (Purple)
Tcsxady$7.111,666 rev
TYMO Thermal Brush Curling Brush - STYLUX 1.5 Inch Blowout Volumizer with Flexi-Fit for Hair Straightening Heated Round Styler Tool Hair Straightener and Curler 2 in 1 Dual Voltage Gold
TYMO$43.181,759 rev
Trending
90-day click momentumInfrared Thermal Brush 1.6 Inch Ionic Heated Thermal Round Brush Hair Straightener & Curler Styler 6 Heat Settings LED Display Dual Voltage Auto Shut-Off Pink
GOLD TIME$58.674.6★
Mane Large Heated Round Brush - 1.77 Inch Thermal Brush for Voluminous Blowouts - Anti-Tangle Bristles Ionic Technology Worldwide Voltage - Hair Styling Tools for Medium to Long Hair
Mane$114.804.4★
REVLON One-Step Volumizer Hair Dryer and Styler Easy Salon-Style Blowouts Less Frizz More Shine and Reduced Heat Damage for All Hair Types and Lengths (Black)
REVLON$35.684.6★
TYMO Hair Dryer Brush Blow Dryer Brush in One 4 in 1 Ionic Hairdryer and Styler Volumizer with Oval Titanium Barrel Hot Air Straightener for Smooth Frizz-Free Blowout Gold 2.85 Inch
TYMO$29.024.4★
DAN Technology ThermalBrush Non-Blowing Heated Round brush Ceramic Curling Brush for Blowout Look Dual Voltage travel Curling Brushs Dual PTC Fast Style thermal round brushs 1.5 Inch(Black)
DAN Technology$20.034.2★
What buyers say about curling brush
What buyers praise and complain about, mined from review topics.What buyers love
“easy to hold”
“styling my hair”
“Great quality, exactly as described, and arrived on time”
“Great for curly hair”
“Good value for money”
“Good heat”
“it straightens the hair gives it body”
“Good quality brush”
“Dries fast”
“Smooth and Silky”
What buyers complain about
“Broke within a month”
“Does not heat”
“Not the best for short hair”
“Not functional”
“My hair is too short”
“Hair gets caught”
“Absolute garbage”
“Caused Hair damage”
“Not for curly hair”
“Used item”
Top return reasons
Common questions
- Is curling brush profitable to sell on Amazon United States?
- The niche generates $1.7M/yr across 43 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Worth a look (60/100).
- How competitive is the curling brush niche?
- 21 brands and 77 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in curling brush?
- Top complaints mined from reviews: Durability, Heating, Suitability Short Hair. The return rate is 4.3%.
- When does demand for curling brush peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.9× the quietest.
- What does it cost to enter the curling brush niche?
- Listings span $5.92–$114.80; the average listing price is $34.75 (sweet spot $15–$100). The average incumbent carries 13,078 reviews — the moat a new listing must climb.