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Curlformers

Fail

Shoppers spend an estimated $62K a year here, so Curlformers is a Fail.

Flapen Score
35
35 / 100
Ranks 10,006 of 10,978 Beauty & Personal Care niches · −13 vs the category median of 48
Market size
$62K/yr153K searches / yr
90-day growth
-5.2%search demand this quarter
Competition
77%top-5 click share · 8 brands · 13 sellers

Flapen Score

Curlformers against its category

The dotted line is the Beauty & Personal Care average. Past it, Curlformers is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Curlformers market on Amazon at a glance

Shoppers on Amazon United States searched for Curlformers 153K times last year and spent an estimated $62K. The top 5 brands take 94% of clicks. Demand peaks in May–Aug. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months
153K
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
2.5%
Market size, estimated
$62Ka year
Peak month
August1.7× the quietest month
Top search term
spiral curlers31K searches a year

02 · Price

A sale here is worth $16.39.

Listings sell for $16.39 on average, from $6.86 to $29.38. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $16.39 that is $2K to $4K a year per listing.

Average price
$16.39inside the $15 to $100 sweet spot
Price range
$6.86–$29.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #140 within Hair Rollers. It carries 7,141 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#140in Hair Rollers
Average rating
4.04 starsAmazon United States average 4.42 stars
Average reviews
7,141per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Curlformers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

13

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

4%

  • Brand 147%
  • Brand 218%
  • Brand 316%
  • Brand 49%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (2 brands, 4%)

Demand

Curlformers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Aug · busiest ÷ quietest = 1.7×

Search terms

Top Curlformers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spiral curlers31K/yr
  • curl formers21K/yr
  • spiral hair curlers28K/yr
  • curlformers17K/yr
  • heatless spiral hair curlers11K/yr
  • curl former6K/yr
  • spiral curlers for long hair7K/yr
  • curl formers medium length hair6K/yr
  • spiral curls7K/yr
  • spiral rollers4K/yr

Reviews and returns

What reviews say buyers love and hate about Curlformers

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Ease Of Use”
14%of negative reviews mention “Size-Overall”
4.0%of orders come back
“These were a lot shorter”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Curlformers questions

Answered from the same tracked data.