Curlformers
FailShoppers spend an estimated $62K a year here, so Curlformers is a Fail.
- Flapen Score
- 35 / 100Ranks 10,006 of 10,978 Beauty & Personal Care niches · −13 vs the category median of 4835
- Market size
- $62K/yr153K searches / yr
- 90-day growth
- -5.2%search demand this quarter
- Competition
- 77%top-5 click share · 8 brands · 13 sellers
Flapen Score
Curlformers against its category
The dotted line is the Beauty & Personal Care average. Past it, Curlformers is stronger. Inside it, weaker.
Market
The Curlformers market on Amazon at a glance
Shoppers on Amazon United States searched for Curlformers 153K times last year and spent an estimated $62K. The top 5 brands take 94% of clicks. Demand peaks in May–Aug. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.
- Searches, last 12 months
- 153K
- Growth, 90 days vs prior 90
- -5.2%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $62Ka year
- Peak month
- August1.7× the quietest month
- Top search term
- spiral curlers31K searches a year
02 · Price
A sale here is worth $16.39.
Listings sell for $16.39 on average, from $6.86 to $29.38. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $16.39 that is $2K to $4K a year per listing.
- Average price
- $16.39inside the $15 to $100 sweet spot
- Price range
- $6.86–$29.38
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 4.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #140 within Hair Rollers. It carries 7,141 reviews at 4.04 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 1.0%
- Average rank
- #140in Hair Rollers
- Average rating
- 4.04 starsAmazon United States average 4.42 stars
- Average reviews
- 7,141per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Curlformers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
13
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
4%
- Brand 147%
- Brand 218%
- Brand 316%
- Brand 49%
- Brand 54%
- Brand 62%
- Open — no brand owns it (2 brands, 4%)
Demand
Curlformers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Aug · busiest ÷ quietest = 1.7×
Search terms
Top Curlformers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- spiral curlers31K/yr
- curl formers21K/yr
- spiral hair curlers28K/yr
- curlformers17K/yr
- heatless spiral hair curlers11K/yr
- curl former6K/yr
- spiral curlers for long hair7K/yr
- curl formers medium length hair6K/yr
- spiral curls7K/yr
- spiral rollers4K/yr
Reviews and returns
What reviews say buyers love and hate about Curlformers
We read the reviews and the return reasons for every product selling here.
“These were a lot shorter”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Curlformers questions
Answered from the same tracked data.









