Curlformers
FailShoppers spend an estimated $62K a year here, so Curlformers is a Fail.
- Flapen Score
- 35 / 100Ranks 10,006 of 10,978 Beauty & Personal Care niches · −13 vs the category median of 4835
- Market size
- $62K/yr153K searches / yr
- 90-day growth
- -5.2%search demand this quarter
- Competition
- 77%top-5 click share · 8 brands · 13 sellers
Flapen Score
Curlformers against its category
The dotted line is the Beauty & Personal Care average. Past it, Curlformers is stronger. Inside it, weaker.
Market
The Curlformers market on Amazon at a glance
Shoppers on Amazon United States searched for Curlformers 153K times last year and spent an estimated $62K. The top 5 brands take 94% of clicks. Demand peaks in May–Aug. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.
- Searches, last 12 months
- 153K
- Growth, 90 days vs prior 90
- -5.2%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $62Ka year
- Peak month
- August1.7× the quietest month
- Top search term
- spiral curlers31K searches a year
02 · Price
A sale here is worth $16.39.
Listings sell for $16.39 on average, from $6.86 to $29.38. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $16.39 that is $2K to $4K a year per listing.
- Average price
- $16.39inside the $15 to $100 sweet spot
- Price range
- $6.86–$29.38
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 4.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #140 within Hair Rollers. It carries 7,141 reviews at 4.04 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 1.0%
- Average rank
- #140in Hair Rollers
- Average rating
- 4.04 starsAmazon United States average 4.42 stars
- Average reviews
- 7,141per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Curlformers products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
40pcs Heatless Spiral Hair Curlers for Long Hair - Heatless Curls Overnight 22inch Magic Hair Rollers No Heat Curlers for Women Kids
- Price
- $20.08
- Rating
- 4.0/5
- Reviews
- 5,577
- Age
- 6y ago

50 Pcs Heatless Spiral Hair Curlers 22inch Magic No Heat Hair Curls For Long Hair 6Pcs Styling Hooks DIY Hair Rollers Setpink-orange
- Price
- $24.08
- Rating
- 4.0/5
- Reviews
- 710
- Age
- 3y ago

40pcs Heatless Spiral Hair Rollers with Styling Hooks 22inch/55cm No Heat Damage DIY Kit for Long & Medium Hair
- Price
- $20.10
- Rating
- 4.0/5
- Reviews
- 5,577
- Age
- 5y ago

30 Pieces Heatless Waves Curlers Spiral Curls Styling Kit No Heat Hair Waver Spiral Curlers Rollers with 2 Pieces Styling Hooks for Most Hairstyles (25 cm)
- Price
- $9.93
- Rating
- 3.9/5
- Reviews
- 4,832
- Age
- 5y ago

30pcs Heatless Hair Curlers Rollers Spiral Curls Styling Kit with 2 Sets Styling Hooks No Heat Curlers for Women Girls (12 Inch/30 cm).
- Price
- $15.69
- Rating
- 4.0/5
- Reviews
- 849
- Age
- 4y ago
Trending
estimated 90-day click momentum
WILLBOND 40 Pieces Spiral Perm Rods Heatless Waves Hair Rollers Plastic Spiral Curl Rods Perm Wave Curlers Sticks Kit for Long Medium Short Natural Hair Women Styling Barber Hairdressing Salon Tool
- Price
- $9.98
- Rating
- 3.9/5
- Reviews
- 1,755
- Age
- 6y ago

Octocurl No Headband Heatless Curlers for Medium to Thin Hair Lightweight Curling System for Controlled 360 Heat-Free Curls
- Price
- $29.38
- Rating
- 4.0/5
- Reviews
- 788
- Age
- 3y ago

40pcs Heatless Spiral Hair Curlers for Long Hair - Heatless Curls Overnight 22inch Magic Hair Rollers No Heat Curlers for Women Kids
- Price
- $20.08
- Rating
- 4.0/5
- Reviews
- 5,577
- Age
- 6y ago

30pcs Heatless Hair Curlers Rollers Spiral Curls Styling Kit with 2 Sets Styling Hooks No Heat Curlers for Women Girls (12 Inch/30 cm).
- Price
- $15.69
- Rating
- 4.0/5
- Reviews
- 849
- Age
- 4y ago

40pcs Heatless Spiral Hair Rollers with Styling Hooks 22inch/55cm No Heat Damage DIY Kit for Long & Medium Hair
- Price
- $20.10
- Rating
- 4.0/5
- Reviews
- 5,577
- Age
- 5y ago
Newest
by launch date
Octocurl No Headband Heatless Curlers for Medium to Thin Hair Lightweight Curling System for Controlled 360 Heat-Free Curls
- Price
- $29.38
- Rating
- 4.0/5
- Reviews
- 788
- Age
- 3y ago

50 Pcs Heatless Spiral Hair Curlers 22inch Magic No Heat Hair Curls For Long Hair 6Pcs Styling Hooks DIY Hair Rollers Setpink-orange
- Price
- $24.08
- Rating
- 4.0/5
- Reviews
- 710
- Age
- 3y ago

60pcs Heatless Hair Curlers Spiral and Wave Styling Kit 2 Styles No Heat Curlers with 2 Pieces Hooks for Women Girls Short Medium and Long Hair((12 Inch/30 cm)
- Price
- $23.70
- Rating
- 4.0/5
- Reviews
- 675
- Age
- 4y ago

30pcs Heatless Hair Curlers Rollers Spiral Curls Styling Kit with 2 Sets Styling Hooks No Heat Curlers for Women Girls (12 Inch/30 cm).
- Price
- $15.69
- Rating
- 4.0/5
- Reviews
- 849
- Age
- 4y ago

30PCS 9.45 Flexi Rods Curlers Set for Short and Long Hair No Heat Foam Rollers with Steel Comb Buytta
- Price
- $6.86
- Rating
- 4.4/5
- Reviews
- 4,109
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
13
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
4%
- CEKEME47%
- WILLBOND18%
- MC MAGIC CURLER16%
- Essenergi9%
- Buytta4%
- xnicx2%
- Open — no brand owns it (2 brands, 4%)
Demand
Curlformers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Aug · busiest ÷ quietest = 1.7×
Search terms
Top Curlformers search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- spiral curlers31K/yr
- curl formers21K/yr
- spiral hair curlers28K/yr
- curlformers17K/yr
- heatless spiral hair curlers11K/yr
- curl former6K/yr
- spiral curlers for long hair7K/yr
- curl formers medium length hair6K/yr
- spiral curls7K/yr
- spiral rollers4K/yr
Reviews and returns
What reviews say buyers love and hate about Curlformers
We read the reviews and the return reasons for every product selling here.
“These were a lot shorter”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Curlformers questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









