Curl Wow
MaybeProducts sell for $26.05 on average, inside the sweet spot. But the top 5 brands take 100% of clicks, so Curl Wow is a Maybe.
- Flapen Score
- 50 / 100Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 4850
- Market size
- $304K/yr100K searches / yr
- 90-day growth
- +15.3%search demand this quarter
- Competition
- 93%top-5 click share · 1 brands · 3 sellers
Flapen Score
Curl Wow against its category
The dotted line is the Beauty & Personal Care average. Past it, Curl Wow is stronger. Inside it, weaker.
Market
The Curl Wow market on Amazon at a glance
Shoppers on Amazon United States searched for Curl Wow 100K times last year and spent an estimated $304K. One brand takes every click. Demand peaks in Jan–Feb–Jun–Jul. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 11.7% of those searches ended in a purchase.
Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved +15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $304K a year.
- Searches, last 12 months
- 100K
- Growth, 90 days vs prior 90
- +15.3%
- Conversion, latest week
- 11.7%
- Market size, estimated
- $304Ka year
- Peak month
- January3.2× the quietest month
- Top search term
- curl wow60K searches a year
02 · Price
A sale here is worth $26.05.
Listings sell for $26.05 on average, from $12.75 to $35.13. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $26.05 that is $26K to $33K a year per listing.
- Average price
- $26.05inside the $15 to $100 sweet spot
- Price range
- $12.75–$35.13
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $26K–$33K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #340 within Hair Sprays. It carries 6,576 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #340in Hair Sprays
- Average rating
- 4.29 starsAmazon United States average 4.42 stars
- Average reviews
- 6,576per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Curl Wow products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
COLOR WOW Curl Wow Flo-etry Vital Natural Serum Lightweight Moisturizing Serum for Dry Dehydrated Curls
- Price
- $27.72
- Rating
- 4.4/5
- Reviews
- 1,473
- Age
- 3y ago

COLOR WOW Curl Wow Shook Mix and Fix Bundling Spray Curl-Defining Anti-Frizz Spray for Glossy Curls
- Price
- $35.13
- Rating
- 4.2/5
- Reviews
- 1,543
- Age
- 3y ago

COLOR WOW Dream Coat for Curly Hair Moisture-Boosting Anti-Frizz Spray for Defined Curls
- Price
- $22.61
- Rating
- 4.1/5
- Reviews
- 20,381
- Age
- 8y ago

COLOR WOW Curl Wow Coco-Motion Lubricating Conditioner Lightweight Moisturizing Conditioner for Soft Bouncy Curls
- Price
- $26.78
- Rating
- 4.4/5
- Reviews
- 422
- Age
- 3y ago

COLOR WOW Curl Wow Hooked 100 Percent Clean Shampoo Sulfate-Free Shampoo with Root-Locking Technology
- Price
- $25.53
- Rating
- 4.4/5
- Reviews
- 362
- Age
- 3y ago
Trending
estimated 90-day click momentum
COLOR WOW Curl Wow Flo-etry Vital Natural Serum Lightweight Moisturizing Serum for Dry Dehydrated Curls
- Price
- $27.72
- Rating
- 4.4/5
- Reviews
- 1,473
- Age
- 3y ago

COLOR WOW Dream Coat for Curly Hair 2.5 fl oz Frizz-Free Curls Made Easy Moisture-Boosting Spray Curl-Enhancing Formula
- Price
- $12.75
- Rating
- 4.1/5
- Reviews
- 20,381
- Age
- 2y ago

COLOR WOW Dream Coat for Curly Hair Moisture-Boosting Anti-Frizz Spray for Defined Curls
- Price
- $22.61
- Rating
- 4.1/5
- Reviews
- 20,381
- Age
- 8y ago

COLOR WOW Curl Wow Hooked 100 Percent Clean Shampoo Sulfate-Free Shampoo with Root-Locking Technology
- Price
- $25.53
- Rating
- 4.4/5
- Reviews
- 362
- Age
- 3y ago

COLOR WOW Curl Wow Perfect Curls Starter Set | 3 piece Curl Wow starter set including deluxe travel size HOOKED Shampoo COCO-MOTION Conditioner & FLO-ETRY Serum 2.0 Fl Oz (Pack of 3)
- Price
- $31.86
- Rating
- 4.4/5
- Reviews
- 1,473
- Age
- 2y ago
Newest
by launch date
COLOR WOW Curl Wow Perfect Curls Starter Set | 3 piece Curl Wow starter set including deluxe travel size HOOKED Shampoo COCO-MOTION Conditioner & FLO-ETRY Serum 2.0 Fl Oz (Pack of 3)
- Price
- $31.86
- Rating
- 4.4/5
- Reviews
- 1,473
- Age
- 2y ago

COLOR WOW Dream Coat for Curly Hair 2.5 fl oz Frizz-Free Curls Made Easy Moisture-Boosting Spray Curl-Enhancing Formula
- Price
- $12.75
- Rating
- 4.1/5
- Reviews
- 20,381
- Age
- 2y ago

COLOR WOW Curl Wow Flo-etry Vital Natural Serum Lightweight Moisturizing Serum for Dry Dehydrated Curls
- Price
- $27.72
- Rating
- 4.4/5
- Reviews
- 1,473
- Age
- 3y ago

COLOR WOW Curl Wow Shook Mix and Fix Bundling Spray Curl-Defining Anti-Frizz Spray for Glossy Curls
- Price
- $35.13
- Rating
- 4.2/5
- Reviews
- 1,543
- Age
- 3y ago

COLOR WOW Curl Wow Coco-Motion Lubricating Conditioner Lightweight Moisturizing Conditioner for Soft Bouncy Curls
- Price
- $26.78
- Rating
- 4.4/5
- Reviews
- 422
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 93% of clicks. A locked shelf that new listings rarely crack.
Brands
1 falling
Sellers
3
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
93%
Top 20: 100%
Open market
0%
- COLOR WOW100%
Demand
Curl Wow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Jun, Jul · busiest ÷ quietest = 3.2×
Search terms
Top Curl Wow search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- curl wow60K/yr
- curl wow curly hair products32K/yr
- curl wow shook8K/yr
Reviews and returns
What reviews say buyers love and hate about Curl Wow
We read the reviews and the return reasons for every product selling here.
“Not worth the price”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Curl Wow questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









