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Curl Wow

Maybe

Products sell for $26.05 on average, inside the sweet spot. But the top 5 brands take 100% of clicks, so Curl Wow is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$304K/yr100K searches / yr
90-day growth
+15.3%search demand this quarter
Competition
93%top-5 click share · 1 brands · 3 sellers

Flapen Score

Curl Wow against its category

The dotted line is the Beauty & Personal Care average. Past it, Curl Wow is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Curl Wow market on Amazon at a glance

Shoppers on Amazon United States searched for Curl Wow 100K times last year and spent an estimated $304K. One brand takes every click. Demand peaks in Jan–Feb–Jun–Jul. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 11.7% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved +15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $304K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
+15.3%
Conversion, latest week
11.7%
Market size, estimated
$304Ka year
Peak month
January3.2× the quietest month
Top search term
curl wow60K searches a year

02 · Price

A sale here is worth $26.05.

Listings sell for $26.05 on average, from $12.75 to $35.13. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $26.05 that is $26K to $33K a year per listing.

Average price
$26.05inside the $15 to $100 sweet spot
Price range
$12.75–$35.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
$26K–$33K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #340 within Hair Sprays. It carries 6,576 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#340in Hair Sprays
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
6,576per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Curl Wow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Curl Wow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Jun, Jul · busiest ÷ quietest = 3.2×

Search terms

Top Curl Wow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • curl wow60K/yr
  • curl wow curly hair products32K/yr
  • curl wow shook8K/yr

Reviews and returns

What reviews say buyers love and hate about Curl Wow

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Suitability Curly Hair”
13%of negative reviews mention “Value For Money”
1.7%of orders come back
“Not worth the price”
A buyer, on “Value For Money”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Curl Wow questions

Answered from the same tracked data.