Curl Spray
PassCurl Spray scores 66 out of 100, a Pass. Shoppers spend an estimated $656K a year here, search demand grew +11.2% this quarter, and an estimated 0.8% of orders come back.
- Flapen Score
- 66 / 100Top 2% of 10,978 Beauty & Personal Care niches · +18 vs the category median of 4866
- Market size
- $656K/yr617K searches / yr
- 90-day growth
- +11.2%search demand this quarter
- Competition
- 37%top-5 click share · 27 brands · 649 sellers
Flapen Score
Curl Spray against its category
The dotted line is the Beauty & Personal Care average. Past it, Curl Spray is stronger. Inside it, weaker.
Market
The Curl Spray market on Amazon at a glance
Shoppers on Amazon United States searched for Curl Spray 617K times last year and spent an estimated $656K. The top 5 brands take 62% of clicks. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 7.6% of those searches ended in a purchase.
Shoppers searched for this 617K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $656K a year.
- Searches, last 12 months
- 617K
- Growth, 90 days vs prior 90
- +11.2%
- Conversion, latest week
- 7.6%
- Market size, estimated
- $656Ka year
- Peak month
- June1.4× the quietest month
- Top search term
- curl refresher spray151K searches a year
02 · Price
A sale here is worth $13.97.
Listings sell for $13.97 on average, from $4.88 to $32.12. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At $13.97 that is $10K to $14K a year per listing.
- Average price
- $13.97under the $15 to $100 sweet spot
- Price range
- $4.88–$32.12
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $10K–$14K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #195 within Hair Sprays. It carries 3,037 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 98%
- Out of stock, average day
- 0.0%
- Average rank
- #195in Hair Sprays
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 3,037per listing
- Listings tracked
- 46
04 · Newcomers
9 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 9
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Curl Spray products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TRESemm Leave-In Refresher 1 ct Bouncy Curls for a 2nd Day Curl Activation with Peptide Blend 6.7 fl oz
- Price
- $7.46
- Rating
- 4.5/5
- Reviews
- 306
- Age
- 7mo ago

Pacifica Pineapple Curls Refresher Mist - Curl Refresher Spray with Hyaluronic Acid Vitamin B5 and Plant Oils Vegan and Dermatologist Tested Curly Hair Products and Wavy Hair Products - 4 Fl Oz
- Price
- $12.76
- Rating
- 4.4/5
- Reviews
- 1,529
- Age
- 5y ago

Garnier Fructis Curl Refresher Reviving Water Spray Sulfate Free 8.5 Fl Oz 2 Count (Packaging May Vary)
- Price
- $10.16
- Rating
- 4.5/5
- Reviews
- 1,903
- Age
- 4y ago

BASED Curl Refresh Spray - Instantly Refresh & Define Curls Without Buildup - Lightweight Hydrating Formula with Bamboo & Hibiscus Extract - Non-Toxic Paraben Free (6.8 fl oz Pack of 1)
- Price
- $19.47
- Rating
- 4.5/5
- Reviews
- 134
- Age
- 6mo ago

Marc Anthony Curl Refresher Spray Strictly Curls - Lightweight Anti-Frizz Curly Hair Spray Hydrates & Restyles for Soft Bouncy Defined Curls & Waves - Sulfate-Free Hair Styling Products
- Price
- $12.01
- Rating
- 4.3/5
- Reviews
- 239
- Age
- 7mo ago
Trending
estimated 90-day click momentum
TRESemm Defining Cream 1 ct Bouncy Curls for Lightweight + Curl Control + Humidity Protection with Peptide Blend 9 fl oz
- Price
- $7.08
- Rating
- 4.5/5
- Reviews
- 87
- Age
- 4mo ago

Marc Anthony Curl Refresher Spray Strictly Curls - Lightweight Anti-Frizz Curly Hair Spray Hydrates & Restyles for Soft Bouncy Defined Curls & Waves - Sulfate-Free Hair Styling Products
- Price
- $12.01
- Rating
- 4.3/5
- Reviews
- 239
- Age
- 7mo ago

BASED Curl Refresh Spray - Instantly Refresh & Define Curls Without Buildup - Lightweight Hydrating Formula with Bamboo & Hibiscus Extract - Non-Toxic Paraben Free (6.8 fl oz Pack of 1)
- Price
- $19.47
- Rating
- 4.5/5
- Reviews
- 134
- Age
- 6mo ago

Pacifica Pineapple Curls Frizz Control Spray 4oz Curl Refresher Mist for Curly & Wavy Hair Hydrating Anti-Frizz Day 2 Curl Booster with Pineapple Extract & Vitamin B5 Vegan Dermatologist Tested
- Price
- $10.37
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 1y ago

TRESemm Leave-In Refresher 1 ct Bouncy Curls for a 2nd Day Curl Activation with Peptide Blend 6.7 fl oz
- Price
- $7.46
- Rating
- 4.5/5
- Reviews
- 306
- Age
- 7mo ago
Newest
by launch date
TRESemm Defining Cream 1 ct Bouncy Curls for Lightweight + Curl Control + Humidity Protection with Peptide Blend 9 fl oz
- Price
- $7.08
- Rating
- 4.5/5
- Reviews
- 87
- Age
- 4mo ago

BASED Curl Refresh Spray - Instantly Refresh & Define Curls Without Buildup - Lightweight Hydrating Formula with Bamboo & Hibiscus Extract - Non-Toxic Paraben Free (6.8 fl oz Pack of 1)
- Price
- $19.47
- Rating
- 4.5/5
- Reviews
- 134
- Age
- 6mo ago

Marc Anthony Curl Refresher Spray Strictly Curls - Lightweight Anti-Frizz Curly Hair Spray Hydrates & Restyles for Soft Bouncy Defined Curls & Waves - Sulfate-Free Hair Styling Products
- Price
- $12.01
- Rating
- 4.3/5
- Reviews
- 239
- Age
- 7mo ago

TRESemm Leave-In Refresher 1 ct Bouncy Curls for a 2nd Day Curl Activation with Peptide Blend 6.7 fl oz
- Price
- $7.46
- Rating
- 4.5/5
- Reviews
- 306
- Age
- 7mo ago

TRESemm Styling Aid 1 ct Bouncy Curls for Lightweight + Curl Hydration + Touchable Hold with Peptide Blend 8 fl oz
- Price
- $7.06
- Rating
- 4.5/5
- Reviews
- 224
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.
Brands
27 falling
Sellers
649
Est. top-5 brand share
62%
Top 20: 95%
Est. top-5 click share
37%
Top 20: 75%
Open market
34%
- TRESemmé24%
- Pacifica19%
- Garnier7%
- Marc Anthony7%
- BASED BODYWORKS5%
- OUAI4%
Demand
Curl Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Curl Spray search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- curl refresher spray151K/yr
- curl spray88K/yr
- curl refresher spray for curly hair39K/yr
- curly hair spray45K/yr
- pacifica pineapple curls39K/yr
- curl refresher38K/yr
- tresemme curly hair products21K/yr
- curl spray for curly hair25K/yr
- curl activator spray21K/yr
- tresemme bouncy curls12K/yr
Reviews and returns
What reviews say buyers love and hate about Curl Spray
We read the reviews and the return reasons for every product selling here.
“Chemical smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Curl Spray questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









