curl spray
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Market size
Good$656K$656K/yr · 617K searches
Avg price
Good$13.97avg listing price — sweet spot $15–$100
Price range
Good$4.88–$32.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+11.2%90-day search growth — must beat 0% to launch
Review moat
Okay3,037.35avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, curl spray is a $656K/yr Amazon United States market (617K searches/yr). The top 5 brands hold 62% of demand. Verdict: Worth a look — 66/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
curl spray market data
- Units sold / yr
- 40K–50K
- avg 750–1,000/product
- Revenue / yr
- $559K–$699K
- units × avg price
- Conversion rate
- 7.6%
- Avg BSR
- #195
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 78 months
- Avg seller age
- 125 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
27 falling
Sellers
649
Top-5 brand share
62%
Top 20: 95%
Top-5 click share
37%
Top 20: 75%
Open market
34%
- TRESemmé24%
- Pacifica19%
- Garnier7%
- Marc Anthony7%
- BASED BODYWORKS5%
- OUAI4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top curl spray search terms
- curl refresher spray151K/yr
- curl spray88K/yr
- curl refresher spray for curly hair39K/yr
- curly hair spray45K/yr
- pacifica pineapple curls39K/yr
- curl refresher38K/yr
- tresemme curly hair products21K/yr
- curl spray for curly hair25K/yr
- curl activator spray21K/yr
- tresemme bouncy curls12K/yr
Top curl spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TRESemm Leave-In Refresher 1 ct Bouncy Curls for a 2nd Day Curl Activation with Peptide Blend 6.7 fl oz
TRESemmé$7.464.5★306 rev
Pacifica Pineapple Curls Refresher Mist - Curl Refresher Spray with Hyaluronic Acid Vitamin B5 and Plant Oils Vegan and Dermatologist Tested Curly Hair Products and Wavy Hair Products - 4 Fl Oz
Pacifica$12.764.4★1,529 rev
Garnier Fructis Curl Refresher Reviving Water Spray Sulfate Free 8.5 Fl Oz 2 Count (Packaging May Vary)
Garnier$10.164.5★1,903 rev
BASED Curl Refresh Spray - Instantly Refresh & Define Curls Without Buildup - Lightweight Hydrating Formula with Bamboo & Hibiscus Extract - Non-Toxic Paraben Free (6.8 fl oz Pack of 1)
BASED BODYWORKS$19.474.5★134 rev
Marc Anthony Curl Refresher Spray Strictly Curls - Lightweight Anti-Frizz Curly Hair Spray Hydrates & Restyles for Soft Bouncy Defined Curls & Waves - Sulfate-Free Hair Styling Products
Marc Anthony$12.014.3★239 rev
Newest
by launch date
TRESemm Defining Cream 1 ct Bouncy Curls for Lightweight + Curl Control + Humidity Protection with Peptide Blend 9 fl oz
TRESemmé$7.0887 rev
BASED Curl Refresh Spray - Instantly Refresh & Define Curls Without Buildup - Lightweight Hydrating Formula with Bamboo & Hibiscus Extract - Non-Toxic Paraben Free (6.8 fl oz Pack of 1)
BASED BODYWORKS$19.47134 rev
Marc Anthony Curl Refresher Spray Strictly Curls - Lightweight Anti-Frizz Curly Hair Spray Hydrates & Restyles for Soft Bouncy Defined Curls & Waves - Sulfate-Free Hair Styling Products
Marc Anthony$12.01239 rev
TRESemm Leave-In Refresher 1 ct Bouncy Curls for a 2nd Day Curl Activation with Peptide Blend 6.7 fl oz
TRESemmé$7.46306 rev
TRESemm Styling Aid 1 ct Bouncy Curls for Lightweight + Curl Hydration + Touchable Hold with Peptide Blend 8 fl oz
TRESemmé$7.06224 rev
Trending
90-day click momentumTRESemm Defining Cream 1 ct Bouncy Curls for Lightweight + Curl Control + Humidity Protection with Peptide Blend 9 fl oz
TRESemmé$7.084.5★
Marc Anthony Curl Refresher Spray Strictly Curls - Lightweight Anti-Frizz Curly Hair Spray Hydrates & Restyles for Soft Bouncy Defined Curls & Waves - Sulfate-Free Hair Styling Products
Marc Anthony$12.014.3★
BASED Curl Refresh Spray - Instantly Refresh & Define Curls Without Buildup - Lightweight Hydrating Formula with Bamboo & Hibiscus Extract - Non-Toxic Paraben Free (6.8 fl oz Pack of 1)
BASED BODYWORKS$19.474.5★
Pacifica Pineapple Curls Frizz Control Spray 4oz Curl Refresher Mist for Curly & Wavy Hair Hydrating Anti-Frizz Day 2 Curl Booster with Pineapple Extract & Vitamin B5 Vegan Dermatologist Tested
Pacifica$10.374.4★
TRESemm Leave-In Refresher 1 ct Bouncy Curls for a 2nd Day Curl Activation with Peptide Blend 6.7 fl oz
TRESemmé$7.464.5★
What buyers say about curl spray
What buyers praise and complain about, mined from review topics.What buyers love
“fragrance is amazing”
“my curls look lovely”
“Great product good results”
“Great for natural curls”
“So Soft”
“REASONABLE PRICE”
“Good moisturizer”
“Holds my hair in place all day long”
“This product is effective”
“It pumps easily”
What buyers complain about
“Chemical smell”
“makes my hair hard”
“Not as hydrating as it claims”
“Expensive”
“Did not help my curls”
“Leaves you hair sticky feeling”
“Does not work like described”
“leaking everywhere”
“Almost oily”
“Did not work well with my hair”
Top return reasons
Common questions
- Is curl spray profitable to sell on Amazon United States?
- The niche generates $656K/yr across 46 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is +11.2%. Flapen's verdict: Worth a look (66/100).
- How competitive is the curl spray niche?
- 27 brands and 649 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in curl spray?
- Top complaints mined from reviews: Smell, Hair Related, Moist/Dry. The return rate is 0.8%.
- When does demand for curl spray peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the curl spray niche?
- Listings span $4.88–$32.12; the average listing price is $13.97 (sweet spot $15–$100). The average incumbent carries 3,037 reviews — the moat a new listing must climb.