Curl Serum
MaybeAn estimated 1.0% of orders come back. But the top 5 brands take 98% of clicks, so Curl Serum is a Maybe.
- Flapen Score
- 57 / 100Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 4857
- Market size
- $738K/yr293K searches / yr
- 90-day growth
- +3.2%search demand this quarter
- Competition
- 56%top-5 click share · 7 brands · 628 sellers
Flapen Score
Curl Serum against its category
The dotted line is the Beauty & Personal Care average. Past it, Curl Serum is stronger. Inside it, weaker.
Market
The Curl Serum market on Amazon at a glance
Shoppers on Amazon United States searched for Curl Serum 293K times last year and spent an estimated $738K. The top 5 brands take 98% of clicks. Demand peaks in Apr–May–Jun–Nov. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 10.0% of those searches ended in a purchase.
Shoppers searched for this 293K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $738K a year.
- Searches, last 12 months
- 293K
- Growth, 90 days vs prior 90
- +3.2%
- Conversion, latest week
- 10.0%
- Market size, estimated
- $738Ka year
- Peak month
- May9.8× the quietest month
- Top search term
- curl wow60K searches a year
02 · Price
A sale here is worth $25.24.
Listings sell for $25.24 on average, from $7.50 to $42.12. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $25.24 that is $25K to $32K a year per listing.
- Average price
- $25.24inside the $15 to $100 sweet spot
- Price range
- $7.50–$42.12
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $25K–$32K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #274 within Serums. It carries 5,114 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #274in Serums
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 5,114per listing
- Listings tracked
- 27
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Curl Serum products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
COLOR WOW Curl Wow Flo-etry Vital Natural Serum Lightweight Moisturizing Serum for Dry Dehydrated Curls
- Price
- $27.72
- Rating
- 4.4/5
- Reviews
- 1,473
- Age
- 3y ago

Davines This Is A Curl Building Serum Medium Hold Curl Definition & Elasticity - Enhances Curls Blocks Frizz & Adds Shine without Weighing Down 8.45 Fl Oz
- Price
- $33.71
- Rating
- 4.6/5
- Reviews
- 6,638
- Age
- 12y ago

MAREE Hair Oil for Frizzy Hair with Argan Oil Keratin & Biotin Hair Serum for Dry and Curly Hair Gloss Frizz Control Hair Care Products for Women Aceite Para el Cabello Keratin Hair Treatment
- Price
- $11.22
- Rating
- 4.5/5
- Reviews
- 2,496
- Age
- 1y ago

Davines LOVE Curl Cream Lightweight Leave-On Serum for Wavy and Curly Hair - Defines Curls for Better Softness & Shine without Leaving Residue with Almond Extract 5.07 Fl Oz
- Price
- $32.05
- Rating
- 4.4/5
- Reviews
- 1,192
- Age
- 1y ago

COLOR WOW Curl Wow Shook Mix and Fix Bundling Spray Curl-Defining Anti-Frizz Spray for Glossy Curls
- Price
- $35.13
- Rating
- 4.2/5
- Reviews
- 1,543
- Age
- 3y ago
Trending
estimated 90-day click momentum
LOVE CURL/Hair Cream 5.1 fl oz.
- Price
- $32.34
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 4mo ago

Original Curl Keeper Anti-Frizz Curl Defining Hair Styler (12 Oz) - Lightweight Curl Definer Liquid Gel for All Weather Conditions - Wavy & Curly Hair Products for Women (Cream Alternative)
- Price
- $28.10
- Rating
- 4.3/5
- Reviews
- 3,731
- Age
- 9y ago

Davines This Is A Curl Building Serum Medium Hold Curl Definition & Elasticity - Enhances Curls & Blocks Frizz Travel Size 3.38 Fl Oz
- Price
- $17.92
- Rating
- 4.5/5
- Reviews
- 94
- Age
- 1y ago

Treluxe Styling Serum Reflex Curl 8 Ounce
- Price
- $21.39
- Rating
- 4.4/5
- Reviews
- 622
- Age
- 7y ago

Davines LOVE Curl Controller Relaxing Anti-Frizz Effect Cream for Wavy and Curly Hair - Defines Texture Leaving Soft Light & Elastic Curls even in High Humidity with Almond Extract 5.07 Fl Oz
- Price
- $32.08
- Rating
- 4.5/5
- Reviews
- 509
- Age
- 9y ago
Newest
by launch date
LOVE CURL/Hair Cream 5.1 fl oz.
- Price
- $32.34
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 4mo ago

MAREE Hair Oil for Frizzy Hair with Argan Oil Keratin & Biotin Hair Serum for Dry and Curly Hair Gloss Frizz Control Hair Care Products for Women Aceite Para el Cabello Keratin Hair Treatment
- Price
- $11.22
- Rating
- 4.5/5
- Reviews
- 2,496
- Age
- 1y ago

Davines LOVE Curl Cream Lightweight Leave-On Serum for Wavy and Curly Hair - Defines Curls for Better Softness & Shine without Leaving Residue with Almond Extract 5.07 Fl Oz
- Price
- $32.05
- Rating
- 4.4/5
- Reviews
- 1,192
- Age
- 1y ago

Davines This Is A Curl Building Serum Medium Hold Curl Definition & Elasticity - Enhances Curls & Blocks Frizz Travel Size 3.38 Fl Oz
- Price
- $17.92
- Rating
- 4.5/5
- Reviews
- 94
- Age
- 1y ago

MAREE Hair Oil for Frizzy and Damaged Hair with Vitamins A E B5 2 PACK - Anti Frizz Control Srum for Curly Women & Men - Aceite de Argn Para el Cabello - Biotin Keratin Antifrizz Products
- Price
- $21.93
- Rating
- 4.5/5
- Reviews
- 2,496
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
628
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 93%
Open market
1%
- Davines36%
- COLOR WOW34%
- MAREE13%
- OGX9%
- Treluxe5%
- Curl Keeper1%
- Open — no brand owns it (1 brand, 1%)
Demand
Curl Serum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Nov · busiest ÷ quietest = 9.8×
Search terms
Top Curl Serum search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- curl wow60K/yr
- treluxe reflex curl styling serum25K/yr
- curl wow curly hair products32K/yr
- davines curl17K/yr
- curl serum20K/yr
- ogx curl cream14K/yr
- maree hair oil serum9K/yr
- davines curl cream14K/yr
- davines curl building serum10K/yr
- davines love curl cream7K/yr
Reviews and returns
What reviews say buyers love and hate about Curl Serum
We read the reviews and the return reasons for every product selling here.
“Expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Curl Serum questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









