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Curl Serum

Maybe

An estimated 1.0% of orders come back. But the top 5 brands take 98% of clicks, so Curl Serum is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 48
Market size
$738K/yr293K searches / yr
90-day growth
+3.2%search demand this quarter
Competition
56%top-5 click share · 7 brands · 628 sellers

Flapen Score

Curl Serum against its category

The dotted line is the Beauty & Personal Care average. Past it, Curl Serum is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Curl Serum market on Amazon at a glance

Shoppers on Amazon United States searched for Curl Serum 293K times last year and spent an estimated $738K. The top 5 brands take 98% of clicks. Demand peaks in Apr–May–Jun–Nov. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 293K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $738K a year.

Searches, last 12 months
293K
Growth, 90 days vs prior 90
+3.2%
Conversion, latest week
10.0%
Market size, estimated
$738Ka year
Peak month
May9.8× the quietest month
Top search term
curl wow60K searches a year

02 · Price

A sale here is worth $25.24.

Listings sell for $25.24 on average, from $7.50 to $42.12. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $25.24 that is $25K to $32K a year per listing.

Average price
$25.24inside the $15 to $100 sweet spot
Price range
$7.50–$42.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
$25K–$32K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #274 within Serums. It carries 5,114 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#274in Serums
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
5,114per listing
Listings tracked
27

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
72 months

Products

Top Curl Serum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

628

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

56%

Top 20: 93%

Open market

1%

  • Brand 136%
  • Brand 234%
  • Brand 313%
  • Brand 49%
  • Brand 55%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Curl Serum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Nov · busiest ÷ quietest = 9.8×

Search terms

Top Curl Serum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • curl wow60K/yr
  • treluxe reflex curl styling serum25K/yr
  • curl wow curly hair products32K/yr
  • davines curl17K/yr
  • curl serum20K/yr
  • ogx curl cream14K/yr
  • maree hair oil serum9K/yr
  • davines curl cream14K/yr
  • davines curl building serum10K/yr
  • davines love curl cream7K/yr

Reviews and returns

What reviews say buyers love and hate about Curl Serum

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Suitability Curly Hair”
10%of negative reviews mention “Value For Money”
1.0%of orders come back
“Expensive”
A buyer, on “Value For Money”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Curl Serum questions

Answered from the same tracked data.