Is curl oil profitable to sell on Amazon United States?

The niche generates $93K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Skip it (41/100).

How competitive is the curl oil niche?

4 brands and 638 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in curl oil?

Top complaints mined from reviews: Smell, Moist/Dry, Oily/Greasy. The return rate is 0.8%.

When does demand for curl oil peak?

Demand peaks in Oct–Nov; the busiest month runs 1.9× the quietest.

What does it cost to enter the curl oil niche?

Listings span $8.24–$27.54; the average listing price is $12.87 (sweet spot $15–$100). The average incumbent carries 5,015 reviews — the moat a new listing must climb.

curl oil

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Price range

Good$8.24–$27.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.87

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad5,015.13

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$93K

$93K/yr · 90K searches

Growth

Bad-13.6%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, curl oil is a $93K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 41/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

curl oil market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $77K–$103K; units × avg price
Conversion rate: 8.0%
Avg BSR: #165
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 67 months
Avg seller age: 129 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 falling

Sellers

638

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

Shea Moisture88%
L LUSETA8%
Carol's Daughter2%
LUSETA1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 88 weeks — -13.6% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

Open Trend

Top curl oil search terms

shea moisture oil29K/yr -4.2%8.3% conv.
shea moisture hair oil27K/yr -15.5%7.9% conv.
shea moisture oil for hair10K/yr -25.7%8.0% conv.
curl oil for curly hair anti frizz7K/yr -4.3%1.1% conv.
luseta curl enhancing4K/yr -9.7%5.5% conv.
luseta curly hair products4K/yr -24.1%4.7% conv.
shea oil for hair3K/yr -15.4%3.9% conv.
bounce curl oil3K/yr -36.0%0.2% conv.
hair oil shea moisture2K/yr -22.6%13.1% conv.

All search terms

Top curl oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Shea Moisture Coconut & Hibiscus Smooth & Shine Oil Coconut & Hibiscus Softens And Hydrates Hair With Manketti And Coconut Oil For A Lightweight Texture 3.3 Fl Oz

Shea Moisture$9.814.4★1,315 rev

Shea Moisture Strengthening Scalp & Hair Oil Rosemary & Vegan Collagen To Protect The Scalp And Strengthen Hair With ScalpBoost Technology For A Cooling Sensation With ScalpBoost Technology 2 Fl Oz

Shea Moisture$8.534.6★1,519 rev

Shea Moisture Scalp & Hair Oil Anti-Hair Fall for Healthy Looking Hair and Moisturized Scalp with Biotin & Multi-Peptide ScalpBoost Technology 2 oz

Shea Moisture$8.574.4★636 rev

Shea Moisture Ultra Nourishing Manuka Honey & Mafura Oil Manuka Honey & Mafura Oil Instantly Hydrates And Smooths Hair 3.3 Fl Oz

Shea Moisture$9.874.4★382 rev

Shea Moisture Bonding Oil Amla Oil To Protect Strengthen And Smooth Hair With Amla Oil And Fair-Trade Shea Butter With 5X Strength And 24-Hour Frizz & Humidity Control 3.3 Fl Oz

Shea Moisture$9.434.5★788 rev

Newest

by launch date

SheaMoisture Dandruff Treatment Scalp Repair Technology & Hydrate Serum with Salicylic Acid Deeply Hydrates to Reduce Flakes & Itch 2 fl oz

Shea Moisture$12.68123 rev

7mo ago

Luseta Curl Defining Cream Enhances Waves and Curls Hydrating and Moisturizing Leave in Cream for Curly Hair Frizz Control Add Shine Sulfate Free 5.07 oz

L LUSETA$18.20173 rev

1y ago

Luseta Curly Hair Shampoo and Conditioner with Coconut Oil for Curly Wavy Coily Hair Sulfate-Free Travel Size Shampoo and Conditioner for Defined Frizz-Free Curls(2x16.9 FL Oz + 2x1.01 FL Oz)

LUSETA$24.994,293 rev

2y ago

Shea Moisture Strengthening Scalp & Hair Oil Rosemary & Vegan Collagen To Protect The Scalp And Strengthen Hair With ScalpBoost Technology For A Cooling Sensation With ScalpBoost Technology 2 Fl Oz

Shea Moisture$8.531,519 rev

2y ago

Shea Moisture Scalp & Hair Oil Anti-Hair Fall for Healthy Looking Hair and Moisturized Scalp with Biotin & Multi-Peptide ScalpBoost Technology 2 oz

Shea Moisture$8.57636 rev

2y ago

What buyers say about curl oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell23%

“Amazing smell”

Moist/Dry10%

“Soothing hydration”

Quality-Overall7%

“Excellent product quality”

Soft Feel6%

“My hair felt soft”

Brightness/Shine/Glow4%

“Has great shine”

Hair Growth4%

“it is helping to reduce hair loss”

Weight Light4%

“The oil feels lightweight”

Suitability Curly Hair4%

“This product works well for my curly hair”

Efficiency3%

“it works really well”

Oily/Greasy3%

“Non greasy hair oil”

What buyers complain about

Smell26%

“Awful smell”

Moist/Dry10%

“Def not moisturizing”

Oily/Greasy6%

“Makes your hair oily”

Allergies5%

“Gave me an allergic reaction”

Product Condition4%

“Looks used”

Hair Related3%

“It does make my hair hard”

Leak-Proof3%

“I guess the bottle is designed to be leakproof”

Suitability Curly Hair2%

“I cannot recommend for curly hair”

Ingredients-Overall2%

“I am not a huge fan of all the ingredients”

Weight Heavy2%

“it was just way too heavy for my hair”

Top return reasons

Smell24%

Oily/Greasy14%

Leak-Proof12%

Advertised Vs Actual Product8%

Functionality-Overall5%

Product Condition5%

Suitability Short Hair4%

Defective Material/Parts3%

Moist/Dry3%

Motor Power2%

Common questions

Is curl oil profitable to sell on Amazon United States?: The niche generates $93K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Skip it (41/100).
How competitive is the curl oil niche?: 4 brands and 638 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in curl oil?: Top complaints mined from reviews: Smell, Moist/Dry, Oily/Greasy. The return rate is 0.8%.
When does demand for curl oil peak?: Demand peaks in Oct–Nov; the busiest month runs 1.9× the quietest.
What does it cost to enter the curl oil niche?: Listings span $8.24–$27.54; the average listing price is $12.87 (sweet spot $15–$100). The average incumbent carries 5,015 reviews — the moat a new listing must climb.

curl oil

curl oil market data

Competition & brand share

Demand & seasonality

Top curl oil search terms

Top curl oil products on Amazon

Top sellers

Newest

Trending

What buyers say about curl oil

What buyers love

What buyers complain about

Top return reasons

Common questions

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