Is curl daze profitable to sell on Amazon United States?

The niche generates $458K/yr across 15 tracked products. 90-day search growth is +13.0%. Flapen's verdict: Skip it (43/100).

How competitive is the curl daze niche?

2 brands and 80 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in curl daze?

Top complaints mined from reviews: Smell, Oily/Greasy, Hair Related. The return rate is 0.5%.

When does demand for curl daze peak?

Demand peaks in Jul–Aug–Sep–Oct–Nov; the busiest month runs 3.2× the quietest.

What does it cost to enter the curl daze niche?

Listings span $5.77–$12.30; the average listing price is $8.61 (sweet spot $15–$100). The average incumbent carries 15,372 reviews — the moat a new listing must climb.

curl daze

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Incredible13.5%

search→purchase rate — share of searches ending in a sale

Market size

Good$458K

$458K/yr · 395K searches

Growth

Okay+13.0%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad$8.61

avg listing price — sweet spot $15–$100

Competition

Bad76%

top-5 click share — a locked-up shelf

Review moat

Bad15,371.6

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$5.77–$12.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, curl daze is a $458K/yr Amazon United States market (395K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep–Oct–Nov. Verdict: Skip it — 43/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

curl daze market data

Units sold / yr: 50K–60K; avg 3,000–4,000/product
Revenue / yr: $431K–$517K; units × avg price
Conversion rate: 13.5%
Avg BSR: #101
Page quality: 0%
Prime: 100%
Sponsored: 60%
Out of stock: 0.0%
Avg brand age: 77 months
Avg seller age: 123 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Cantu68%
OGX32%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +13.0% search growth over the last 90 days.

Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.2×

Open Trend

Top curl daze search terms

cantu curling cream137K/yr +26.9%13.7% conv.
coconut curls42K/yr +5.1%16.3% conv.
cantu coconut curling cream29K/yr +19.1%15.8% conv.
cantu curl cream33K/yr -0.9%15.8% conv.
ogx coconut curls31K/yr +22.6%16.0% conv.
ogx leave in conditioner23K/yr -5.2%3.0% conv.
ogx curl9K/yr +42.1%10.7% conv.
coconut curl cream10K/yr +12.5%7.4% conv.
cantu define and shine custard8K/yr +39.0%1.1% conv.
coconut hair cream10K/yr -7.3%3.6% conv.

All search terms

Top curl daze products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cantu Coconut Curling Cream with Shea Butter for Natural Hair 12 oz

Cantu$5.814.5★38,232 rev

Cantu Shea Butter for Natural Hair Moisturizing Curl Activator Cream 12 Fl Oz

Cantu$5.774.5★29,903 rev

Cantu Coconut Curling Cream for Natural Hair with Pure Shea Butter 12 oz (Pack of 2)

Cantu$11.834.5★38,232 rev

OGX Quenching + Coconut Curls Frizz-Defying Styling Milk Nourishing Leave-In Hair Treatment with Coconut Citrus Oil & Honey Paraben-Free and Sulfated-Surfactants Free 6 fl oz

OGX$7.554.5★8,878 rev

OGX Locking + Coconut Curls Air Dry Cream No Parabens 6 oz

OGX$7.504.3★15,368 rev

Newest

by launch date

Cantu Weightless Smooth + Curl Cream 10 fl oz

Cantu$6.44804 rev

1y ago

OGX Bond Protein Repair 450F Heat Protect Spray for Hair 6.5 Fl Oz

OGX$8.864,515 rev

1y ago

OGX Quenching + Coconut Curls Moisturizing Shampoo for Curly Hair Detangling Curl Enhancing 25.4 fl oz

OGX$12.18348 rev

3y ago

OGX Quenching + Coconut Curls Moisturizing Conditioner for Curly Hair Detangling Curl Enhancing 25.4 fl oz

OGX$12.30507 rev

3y ago

Cantu Moisturizing Curl Activator Cream for Natural Hair with Pure Shea Butter 12 fl oz (Pack of 2)

Cantu$11.9929,903 rev

4y ago

What buyers say about curl daze

What buyers praise and complain about, mined from review topics.

What buyers love

Smell25%

“Best smelling”

Suitability Curly Hair10%

“Great for frizzy hair”

Quality-Overall9%

“Good product, great bottle”

Soft Feel6%

“Hair feels soft”

Value For Money5%

“Good for the price”

Hair Styling5%

“It has made my curls look more soft”

Moist/Dry5%

“Nice for moisturizing hair”

Hair Growth4%

“Really helps with my hair”

Protection3%

“Protects my hair”

Suitability Straight Hair3%

“Smooth hair results”

What buyers complain about

Smell13%

“Smell is unbearable”

Oily/Greasy9%

“leaves my hair oily”

Hair Related6%

“Its dries out hair”

Moist/Dry5%

“it just felt dry”

Adhesion/Stickiness4%

“Feels sticky”

Suitability Short Hair4%

“dont work with short 4c hair”

Suitability Curly Hair4%

“Did not make my hair curl”

Weight Heavy3%

“makes it very heavy”

Quality-Overall3%

“Poor quality on dispenser”

Value For Money3%

“it can be pricey”

Top return reasons

Smell18%

Leak-Proof10%

Functionality-Overall9%

Suitability Short Hair9%

Advertised Vs Actual Product9%

Oily/Greasy6%

Moist/Dry4%