Curl Daze
FailThe top 5 brands take 100% of clicks, so Curl Daze is a Fail.
- Flapen Score
- 43 / 100Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 4843
- Market size
- $458K/yr395K searches / yr
- 90-day growth
- +13.0%search demand this quarter
- Competition
- 76%top-5 click share · 2 brands · 80 sellers
Flapen Score
Curl Daze against its category
The dotted line is the Beauty & Personal Care average. Past it, Curl Daze is stronger. Inside it, weaker.
Market
The Curl Daze market on Amazon at a glance
Shoppers on Amazon United States searched for Curl Daze 395K times last year and spent an estimated $458K. All 2 brands take every click. Demand peaks in Jul–Aug–Sep–Oct–Nov. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 13.5% of those searches ended in a purchase.
Shoppers searched for this 395K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved +13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $458K a year.
- Searches, last 12 months
- 395K
- Growth, 90 days vs prior 90
- +13.0%
- Conversion, latest week
- 13.5%
- Market size, estimated
- $458Ka year
- Peak month
- August3.2× the quietest month
- Top search term
- cantu curling cream137K searches a year
02 · Price
A sale here is worth $8.61.
Listings sell for $8.61 on average, from $5.77 to $12.30. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At $8.61 that is $26K to $34K a year per listing.
- Average price
- $8.61under the $15 to $100 sweet spot
- Price range
- $5.77–$12.30
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $26K–$34K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #101 within Creams & Lotions. It carries 15,372 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #101in Creams & Lotions
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 15,372per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Curl Daze products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cantu Coconut Curling Cream with Shea Butter for Natural Hair 12 oz
- Price
- $5.81
- Rating
- 4.5/5
- Reviews
- 38,232
- Age
- 11y ago

Cantu Shea Butter for Natural Hair Moisturizing Curl Activator Cream 12 Fl Oz
- Price
- $5.77
- Rating
- 4.5/5
- Reviews
- 29,903
- Age
- 10y ago

Cantu Coconut Curling Cream for Natural Hair with Pure Shea Butter 12 oz (Pack of 2)
- Price
- $11.83
- Rating
- 4.5/5
- Reviews
- 38,232
- Age
- 9y ago

OGX Quenching + Coconut Curls Frizz-Defying Styling Milk Nourishing Leave-In Hair Treatment with Coconut Citrus Oil & Honey Paraben-Free and Sulfated-Surfactants Free 6 fl oz
- Price
- $7.55
- Rating
- 4.5/5
- Reviews
- 8,878
- Age
- 10y ago

OGX Locking + Coconut Curls Air Dry Cream No Parabens 6 oz
- Price
- $7.50
- Rating
- 4.3/5
- Reviews
- 15,368
- Age
- 7y ago
Trending
estimated 90-day click momentum
OGX Quenching + Coconut Curls Moisturizing Conditioner for Curly Hair Detangling Curl Enhancing 25.4 fl oz
- Price
- $12.30
- Rating
- 4.7/5
- Reviews
- 507
- Age
- 3y ago

Cantu Coconut Curling Cream with Shea Butter for Natural Hair 12 oz
- Price
- $5.81
- Rating
- 4.5/5
- Reviews
- 38,232
- Age
- 11y ago

Cantu Moisturizing Curl Activator Cream for Natural Hair with Pure Shea Butter 12 fl oz (Pack of 2)
- Price
- $11.99
- Rating
- 4.5/5
- Reviews
- 29,903
- Age
- 4y ago

OGX Locking + Coconut Curls Air Dry Cream No Parabens 6 oz
- Price
- $7.50
- Rating
- 4.3/5
- Reviews
- 15,368
- Age
- 7y ago

OGX Quenching + Coconut Curls Frizz-Defying Styling Milk Nourishing Leave-In Hair Treatment with Coconut Citrus Oil & Honey Paraben-Free and Sulfated-Surfactants Free 6 fl oz
- Price
- $7.55
- Rating
- 4.5/5
- Reviews
- 8,878
- Age
- 10y ago
Newest
by launch date
Cantu Weightless Smooth + Curl Cream 10 fl oz
- Price
- $6.44
- Rating
- 4.3/5
- Reviews
- 804
- Age
- 1y ago

OGX Bond Protein Repair 450F Heat Protect Spray for Hair 6.5 Fl Oz
- Price
- $8.86
- Rating
- 4.6/5
- Reviews
- 4,515
- Age
- 1y ago

OGX Quenching + Coconut Curls Moisturizing Shampoo for Curly Hair Detangling Curl Enhancing 25.4 fl oz
- Price
- $12.18
- Rating
- 4.6/5
- Reviews
- 348
- Age
- 3y ago

OGX Quenching + Coconut Curls Moisturizing Conditioner for Curly Hair Detangling Curl Enhancing 25.4 fl oz
- Price
- $12.30
- Rating
- 4.7/5
- Reviews
- 507
- Age
- 3y ago

Cantu Moisturizing Curl Activator Cream for Natural Hair with Pure Shea Butter 12 fl oz (Pack of 2)
- Price
- $11.99
- Rating
- 4.5/5
- Reviews
- 29,903
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
80
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
0%
- Cantu68%
- OGX32%
- Open — no brand owns it (0%)
Demand
Curl Daze search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.2×
Search terms
Top Curl Daze search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cantu curling cream137K/yr
- coconut curls42K/yr
- cantu coconut curling cream29K/yr
- cantu curl cream33K/yr
- ogx coconut curls31K/yr
- ogx leave in conditioner23K/yr
- ogx curl9K/yr
- coconut curl cream10K/yr
- cantu define and shine custard8K/yr
- coconut hair cream10K/yr
Reviews and returns
What reviews say buyers love and hate about Curl Daze
We read the reviews and the return reasons for every product selling here.
“Smell is unbearable”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Curl Daze questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









