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Curl Cream for Men

Maybe

An estimated 0.8% of orders come back. But demand is soft, at -7.0% this quarter, so Curl Cream for Men is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 48
Market size
$450K/yr419K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
55%top-5 click share · 20 brands · 103 sellers

Flapen Score

Curl Cream for Men against its category

The dotted line is the Beauty & Personal Care average. Past it, Curl Cream for Men is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Curl Cream for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Curl Cream for Men 419K times last year and spent an estimated $450K. The top 5 brands take 62% of clicks. Demand peaks in Mar–Apr. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 419K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $450K a year.

Searches, last 12 months
419K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
7.7%
Market size, estimated
$450Ka year
Peak month
March5.9× the quietest month
Top search term
curl cream for men96K searches a year

02 · Price

A sale here is worth $13.89.

Listings sell for $13.89 on average, from $5.77 to $30.89. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $13.89 that is $10K to $14K a year per listing.

Average price
$13.89under the $15 to $100 sweet spot
Price range
$5.77–$30.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
$10K–$14K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #74 within Creams & Lotions. It carries 10,409 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#74in Creams & Lotions
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
10,409per listing
Listings tracked
24

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
76 months

Products

Top Curl Cream for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

103

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

32%

  • Brand 130%
  • Brand 210%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 67%

Demand

Curl Cream for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Holiday '25Spike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr · busiest ÷ quietest = 5.9×

Search terms

Top Curl Cream for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • curl cream for men96K/yr
  • mens curl cream36K/yr
  • mens curly hair products53K/yr
  • rolda curl cream27K/yr
  • curly hair products for men43K/yr
  • men curly hair products28K/yr
  • curl cream men23K/yr
  • curling cream for men21K/yr
  • curly hair products men13K/yr
  • basset curl cream13K/yr

Reviews and returns

What reviews say buyers love and hate about Curl Cream for Men

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Smell”
14%of negative reviews mention “Smell”
0.8%of orders come back
“Disgusting smell”
A buyer, on “Smell”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Curl Cream for Men questions

Answered from the same tracked data.