curl comb
Worth a lookShows low returns (1.1%), but pricing outside the sweet spot ($7.82 avg) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Good60%top-5 brand share — brands hold most of the demand
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.03–$29.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$142K$142K/yr · 315K searches
Growth
Okay+2.4%90-day search growth — must beat 0% to launch
Review moat
Bad5,336.22avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.82avg listing price — sweet spot $15–$100
According to Flapen's Amazon United States niche tracking, curl comb is a $142K/yr Amazon United States market (315K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
curl comb market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $117K–$156K
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #180
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 74%
- Out of stock
- 0.0%
- Avg brand age
- 38 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
57
Top-5 brand share
60%
Top 20: 99%
Top-5 click share
47%
Top 20: 91%
Open market
35%
- Wet Brush32%
- Tcsxady8%
- Paul Mitchell8%
- MMBVSZ7%
- Weldilgit5%
- Yingbtr5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Top curl comb search terms
- curl comb99K/yr
- peine para cabello rizado82K/yr
- wet comb35K/yr
- wet brush comb24K/yr
- peines para cabello rizado23K/yr
- curly comb18K/yr
- wet comb detangling hair comb13K/yr
- curly comb for curly hair5K/yr
- wavy comb4K/yr
- wet brush detangling comb5K/yr
Top curl comb products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wet Brush Detangling Comb Black - Wide Tooth Hair Detangler with WaveTooth Design That Gently and Glides Through Tangles - Brush Throough Conditioner and Hair Masks - Gentle On Scalp and Pain-Free
Wet Brush$5.304.4★3,801 rev
Curly Hair Brush Curl Defining Brush for Effortlessly Defined Curls & Waves Vented Hair Brush for Wet & Dry Hair Women and Men Reduces Frizz (Purple)
Tcsxady$7.114.4★1,666 rev
Curly Hair Brush Candybrush Curl Defining Brush for Detangling Shaping and Defining Curls for Women Men Wet & Dry Hair (Purple)
MMBVSZ$8.364.5★3,773 rev
Paul Mitchell Detangler Comb Wide Tooth Comb Detangles Wet or Dry Hair
Paul Mitchell$5.474.7★22,067 rev
Curly Hair Brush Curl Defining Brush with Soft Boar Bristles Detangling Tangled Glides Wide-Teeth Design Effortlessly Shaping & Defining Curls Curling Definer for Wet & Dry Hair (Green)
Weldilgit$8.024.5★1,642 rev
Newest
by launch date
Paul Mitchell Detangler Comb Wide Tooth Comb Detangles Wet or Dry Hair Guava Pink
Paul Mitchell$5.5422,067 rev
Curly Hair Brush Curl Defining Brush with Soft Boar Bristles Detangling Tangled Glides Wide-Teeth Design Effortlessly Shaping & Defining Curls Curling Definer for Wet & Dry Hair (Green)
Weldilgit$8.021,642 rev
Curly Hair Brush Curl Defining Brush for Effortlessly Defined Curls & Waves Vented Hair Brush for Wet & Dry Hair Women and Men Reduces Frizz (Purple)
Tcsxady$7.111,666 rev
Wide Tooth Comb for Curls Detangling Comb with Double Row Wavy Tooth for Curly/Wavy/Thick/Long/Wet & Dry Hair Detangler Hair Brush Large Tooth Shower Hair Comb for Women Girl Men
Optisake$6.24252 rev
Curl Defining Brush Curly Hair Brush Slick Back Hair Brush For Combing and Shaping Curls in All Hairstyles to Reduce Pulling (Green)
HEZ$8.851,406 rev
Trending
90-day click momentum
3-Row Rat Tail Styling Comb Set (4PCS) Flexible Comb for Detangling Defining Curls and Sectioning Hair
Zoolinn$4.994.6★
Paul Mitchell Detangler Comb Wide Tooth Comb Detangles Wet or Dry Hair Guava Pink
Paul Mitchell$5.544.7★
Curly Hair Brush Curl Defining Brush with Soft Boar Bristles Detangling Tangled Glides Wide-Teeth Design Effortlessly Shaping & Defining Curls Curling Definer for Wet & Dry Hair (Green)
Weldilgit$8.024.5★
Kitsch Wide Tooth Comb For Curls - Curved Handle Detangling Tool for Curly Wet & Thick Hairs Frizz-Free Shower Comb for Women Easy Everyday Hair Care at Home or On-the-go - Black
Kitsch$10.474.8★
Curly Hair Brush Curl Defining Brush for Effortlessly Defined Curls & Waves Vented Hair Brush for Wet & Dry Hair Women and Men Reduces Frizz (Purple)
Tcsxady$7.114.4★
What buyers say about curl comb
What buyers praise and complain about, mined from review topics.What buyers love
“Great for curly hair”
“Amazing brush”
“Gives nice curls”
“Amazing quality”
“great value”
“Easy to hold”
“Exactly as shown”
“It helps my daughters help so much as she has really fine hair”
“Good for thick hair”
“Leaves hair soft”
What buyers complain about
“not good for curly hair”
“Breaks”
“Doesnt pull hair”
“Doesnt work”
“Shoddy manufacturing”
“Not suitable for thick hair”
“Just means it cant fit in small bags/containers”
“overpriced”
“Making it harder to use than my other one”
“made from hard plastic”
Top return reasons
Common questions
- Is curl comb profitable to sell on Amazon United States?
- The niche generates $142K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.4%. Flapen's verdict: Worth a look (52/100).
- How competitive is the curl comb niche?
- 21 brands and 57 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in curl comb?
- Top complaints mined from reviews: Suitability Curly Hair, Durability, Hair Related. The return rate is 1.1%.
- When does demand for curl comb peak?
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the curl comb niche?
- Listings span $4.03–$29.65; the average listing price is $7.82 (sweet spot $15–$100). The average incumbent carries 5,336 reviews — the moat a new listing must climb.