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Curl Comb

Maybe

An estimated 1.1% of orders come back. But products sell for $7.82 on average, outside the sweet spot, so Curl Comb is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$142K/yr315K searches / yr
90-day growth
+2.4%search demand this quarter
Competition
47%top-5 click share · 21 brands · 57 sellers

Flapen Score

Curl Comb against its category

The dotted line is the Beauty & Personal Care average. Past it, Curl Comb is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Curl Comb market on Amazon at a glance

Shoppers on Amazon United States searched for Curl Comb 315K times last year and spent an estimated $142K. The top 5 brands take 60% of clicks. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 315K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $142K a year.

Searches, last 12 months
315K
Growth, 90 days vs prior 90
+2.4%
Conversion, latest week
5.8%
Market size, estimated
$142Ka year
Peak month
December1.9× the quietest month
Top search term
curl comb99K searches a year

02 · Price

A sale here is worth $7.82.

Listings sell for $7.82 on average, from $4.03 to $29.65. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $7.82 that is $4K to $6K a year per listing.

Average price
$7.82under the $15 to $100 sweet spot
Price range
$4.03–$29.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$4K–$6K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #180 within Hair Brushes. It carries 5,336 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#180in Hair Brushes
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
5,336per listing
Listings tracked
27

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Curl Comb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

57

Top-5 brand share

60%

Top 20: 99%

Top-5 click share

47%

Top 20: 91%

Open market

35%

  • Brand 132%
  • Brand 28%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Curl Comb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Curl Comb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • curl comb99K/yr
  • peine para cabello rizado82K/yr
  • wet comb35K/yr
  • wet brush comb24K/yr
  • peines para cabello rizado23K/yr
  • curly comb18K/yr
  • wet comb detangling hair comb13K/yr
  • curly comb for curly hair5K/yr
  • wavy comb4K/yr
  • wet brush detangling comb5K/yr

Reviews and returns

What reviews say buyers love and hate about Curl Comb

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Suitability Curly Hair”
8%of negative reviews mention “Suitability Curly Hair”
1.1%of orders come back
“not good for curly hair”
A buyer, on “Suitability Curly Hair”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Curl Comb questions

Answered from the same tracked data.