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Curl Clips

Fail

Prices span $5.24–$15.75, mostly outside the sweet spot, so Curl Clips is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$290K/yr481K searches / yr
90-day growth
-6.8%search demand this quarter
Competition
61%top-5 click share · 16 brands · 25 sellers

Flapen Score

Curl Clips against its category

The dotted line is the Beauty & Personal Care average. Past it, Curl Clips is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Curl Clips market on Amazon at a glance

Shoppers on Amazon United States searched for Curl Clips 481K times last year and spent an estimated $290K. The top 5 brands take 76% of clicks. Demand peaks in Jan. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 481K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $290K a year.

Searches, last 12 months
481K
Growth, 90 days vs prior 90
-6.8%
Conversion, latest week
8.4%
Market size, estimated
$290Ka year
Peak month
January2.1× the quietest month
Top search term
hair clips for curls58K searches a year

02 · Price

A sale here is worth $7.16.

Listings sell for $7.16 on average, from $5.24 to $15.75. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $7.16 that is $11K to $14K a year per listing.

Average price
$7.16under the $15 to $100 sweet spot
Price range
$5.24–$15.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
$11K–$14K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #84 within Clips & Barrettes. It carries 7,132 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#84in Clips & Barrettes
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
7,132per listing
Listings tracked
23

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Curl Clips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 flat

Sellers

25

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

61%

Top 20: 98%

Open market

19%

  • Brand 123%
  • Brand 215%
  • Brand 315%
  • Brand 413%
  • Brand 511%
  • Brand 65%

Demand

Curl Clips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.1×

Search terms

Top Curl Clips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair clips for curls58K/yr
  • pin curl clips81K/yr
  • hair pins for curls63K/yr
  • curl clips68K/yr
  • curl clips for hair26K/yr
  • curl pins23K/yr
  • pin curls20K/yr
  • hair pin clips15K/yr
  • hair curl clips14K/yr
  • pins for curls10K/yr

Reviews and returns

What reviews say buyers love and hate about Curl Clips

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Size-Overall”
1.3%of orders come back
“smaller than expected”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Curl Clips questions

Answered from the same tracked data.