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44

curl clips

Skip it

Prices mostly outside the sweet spot ($5.24–$15.75) — this niche doesn't clear our bar today.

Market size 51Growth 22Conversion 81Competition 41Returns 89Price range 7Avg price 20Brand share 48Review moat 23Quality gap 28

Returns

Great1.3%

return rate — above 5% kills the launch gate

Conversion

Great8.4%

search→purchase rate — share of searches ending in a sale

Market size

Good$290K

$290K/yr · 481K searches

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,131.83

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-6.8%

90-day search growth — must beat 0% to launch

Avg price

Bad$7.16

avg listing price — sweet spot $15–$100

Price range

Bad$5.24–$15.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, curl clips is a $290K/yr Amazon United States market (481K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan. Verdict: Skip it — 44/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

curl clips market data

Units sold / yr
40K–50K
avg 1,500–2,000/product
Revenue / yr
$286K–$358K
units × avg price
Conversion rate
8.4%
Avg BSR
#84
Page quality
0%
Prime
100%
Sponsored
96%
Out of stock
0.0%
Avg brand age
42 months
Avg seller age
151 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 flat

Sellers

25

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

61%

Top 20: 98%

Open market

19%

  • Bantoye23%
  • JZko15%
  • HiJeaton15%
  • Dgeclr13%
  • Viywicz11%
  • AIMIKE5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.8% search growth over the last 90 days.
18K13KSpike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.1×

Top curl clips search terms

  • hair clips for curls58K/yr
  • pin curl clips81K/yr
  • hair pins for curls63K/yr
  • curl clips68K/yr
  • curl clips for hair26K/yr
  • curl pins23K/yr
  • pin curls20K/yr
  • hair pin clips15K/yr
  • hair curl clips14K/yr
  • pins for curls10K/yr
All search terms

Top curl clips products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$12K8%$23K12%$35K16%$46K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

What buyers say about curl clips

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“They all appear to be well made”

Value For Money16%

“Good value for money”

Hair Styling10%

“These are perfect for setting curls when you are getting ready”

Advertised Vs Actual Product10%

“As advertised”

Ease Of Use6%

“Easy to use and stays put”

Durability6%

“very durable—definitely built to last”

Suitability Straight Hair5%

“GREAT FOR HAIR”

Size-Overall5%

“They are the perfect size”

Suitability Curly Hair3%

“These are perfect for setting curls when you are getting ready”

Efficiency2%

“Gets the job done”

What buyers complain about

Size-Overall11%

“smaller than expected”

Hair Related10%

“Hair gets caught a lot”

Quality-Overall10%

“Not great quality”

Suitability Short Hair9%

“Yikes- rips out hair”

Grip6%

“Tight grip”

Suitability Long Hair5%

“Im not close to doing great things to my long hair”

Functionality-Overall3%

“Doesnt work”

Ease Of Use3%

“So am choosing not to use them”

Product Condition3%

“looked used”

Suitability Straight Hair3%

“They dont pull the hair”

Top return reasons

Size-Overall31%
Suitability Long Hair14%
Suitability Short Hair9%
Advertised Vs Actual Product6%
Quality-Overall6%
Functionality-Overall4%
Strength3%
Damage/Burn Hair3%
Value For Money3%
Defective Material/Parts3%

Common questions

Is curl clips profitable to sell on Amazon United States?
The niche generates $290K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.8%. Flapen's verdict: Skip it (44/100).
How competitive is the curl clips niche?
16 brands and 25 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in curl clips?
Top complaints mined from reviews: Size-Overall, Hair Related, Quality-Overall. The return rate is 1.3%.
When does demand for curl clips peak?
Demand peaks in Jan; the busiest month runs 2.1× the quietest.
What does it cost to enter the curl clips niche?
Listings span $5.24–$15.75; the average listing price is $7.16 (sweet spot $15–$100). The average incumbent carries 7,132 reviews — the moat a new listing must climb.