Is Curl Brush for Curly Hair Wet profitable to sell on Amazon United States?

Flapen scores Curl Brush for Curly Hair Wet 44 out of 100 on Amazon United States, a Fail. Shoppers spend $159K a year across 23 tracked products. 4 of the 4 products launched in the last year cleared the first-year sales bar. Search demand grew -19.0% in the last 90 days.

How competitive is the Curl Brush for Curly Hair Wet niche on Amazon United States?

15 brands and 52 sellers compete in Curl Brush for Curly Hair Wet on Amazon United States. The top 5 Curl Brush for Curly Hair Wet products take 61% of clicks, and the top 5 brands take 83%.

What do buyers complain about in Curl Brush for Curly Hair Wet?

Curl Brush for Curly Hair Wet buyers on Amazon United States complain most about Durability, Hair Related, and Suitability Curly Hair. An estimated 1.1% of orders come back.

When does demand for Curl Brush for Curly Hair Wet peak?

Search demand for Curl Brush for Curly Hair Wet on Amazon United States peaks in Aug, and the busiest month runs 1.5× the quietest.

What does it cost to enter the Curl Brush for Curly Hair Wet niche?

Curl Brush for Curly Hair Wet sells for $11.44 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $5.92 to $29.65. The average product has 14,353 reviews, the count a new listing must catch up to.

Curl Brush for Curly Hair Wet

Fail

Demand is soft, at -19.0% this quarter, so Curl Brush for Curly Hair Wet is a Fail.

Flapen Score: 44
44 / 100Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size: $159K/yr199K searches / yr
90-day growth: -19.0%search demand this quarter
Competition: 61%top-5 click share · 15 brands · 52 sellers

Flapen Score

Curl Brush for Curly Hair Wet against its category

The dotted line is the Beauty & Personal Care average. Past it, Curl Brush for Curly Hair Wet is stronger. Inside it, weaker.

44Fail

This niche Category average

See the method

Market

The Curl Brush for Curly Hair Wet market on Amazon at a glance

Shoppers on Amazon United States searched for Curl Brush for Curly Hair Wet 199K times last year and spent an estimated $159K. The top 5 brands take 83% of clicks. Demand peaks in Aug. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $159K a year.

Searches, last 12 months: 199K
Growth, 90 days vs prior 90: -19.0%
Conversion, latest week: 7.0%
Market size, estimated: $159Ka year
Peak month: August1.5× the quietest month
Top search term: wet brush for curly hair57K searches a year

02 · Price

A sale here is worth $11.44.

Listings sell for $11.44 on average, from $5.92 to $29.65. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $11.44 that is $3K to $6K a year per listing.

Average price: $11.44under the $15 to $100 sweet spot
Price range: $5.92–$29.65
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 13K–15K
Units per listing a year: 250–500
Revenue per listing a year: $3K–$6K
Returns: 1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #81 within Hair Brushes. It carries 14,353 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings: 91%
Prime listings: 100%
Out of stock, average day: 0.7%
Average rank: #81in Hair Brushes
Average rating: 4.53 starsAmazon United States average 4.42 stars
Average reviews: 14,353per listing
Listings tracked: 23

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months: 4
Successful launches: 4Amazon's first-year sales bar
Average brand age: 44 months

Products

Top Curl Brush for Curly Hair Wet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

61%

Top 20: 97%

Open market

13%

Brand 149%
Brand 213%
Brand 39%
Brand 48%
Brand 54%
Brand 64%
Open — no brand owns it (9 brands, 13%)

Demand

Curl Brush for Curly Hair Wet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Aug · busiest ÷ quietest = 1.5×

Search terms

Top Curl Brush for Curly Hair Wet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

wet brush for curly hair57K/yr -6.9%5.6% conv.
curl brush for curly hair wet72K/yr -52.9%5.0% conv.
brush for curls21K/yr -13.7%3.5% conv.
wet brush curly hair16K/yr +10.2%6.4% conv.
wet curly hair brush10K/yr +13.6%5.1% conv.
curly hair wet brush7K/yr -4.1%5.8% conv.
wet hair brush for curly hair4K/yr +21.6%4.6% conv.
detangling brush set5K/yr -14.0%0.0% conv.
brush for 4c natural hair3K/yr -22.1%0.9% conv.
wet brush curly hair detangling brush4K/yr -66.6%7.6% conv.

Reviews and returns

What reviews say buyers love and hate about Curl Brush for Curly Hair Wet

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Brush Quality”

16%of negative reviews mention “Durability”

1.1%of orders come back

“Broke within a month”

A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

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FAQ

Common Curl Brush for Curly Hair Wet questions

Answered from the same tracked data.

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