Is curl brush profitable to sell on Amazon United States?

The niche generates $1.3M/yr across 14 tracked products. 90-day search growth is +2.6%. Flapen's verdict: Skip it (47/100).

How competitive is the curl brush niche?

5 brands and 10 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in curl brush?

Top complaints mined from reviews: Value For Money, Quality-Overall, Size-Overall. The return rate is 2.4%.

When does demand for curl brush peak?

Demand peaks in Jul; the busiest month runs 1.8× the quietest.

What does it cost to enter the curl brush niche?

Listings span $7.97–$33.21; the average listing price is $22.43 (sweet spot $15–$100). The average incumbent carries 26,212 reviews — the moat a new listing must climb.

curl brush

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$22.43

avg listing price — sweet spot $15–$100

Market size

Great$1.3M

$1.3M/yr · 1.0M searches

Price range

Good$7.97–$33.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.4%

return rate — above 5% kills the launch gate

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+2.6%

90-day search growth — must beat 0% to launch

Competition

Bad78%

top-5 click share — a locked-up shelf

Review moat

Bad26,212.21

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, curl brush is a $1.3M/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 47/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

curl brush market data

Units sold / yr: 50K–60K; avg 4,000–5,000/product
Revenue / yr: $1.1M–$1.3M; units × avg price
Conversion rate: 5.8%
Avg BSR: #158
Page quality: 0%
Prime: 100%
Sponsored: 57%
Out of stock: 0.0%
Avg brand age: 57 months
Avg seller age: 167 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

Denman82%
Koeuoi11%
Ellen Evyse3%
Enjoy Holiday 19812%
O BRUSHZOO2%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +2.6% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.8×

Open Trend

Top curl brush search terms

denman brush606K/yr +13.1%5.3% conv.
denman hair brush109K/yr +19.0%5.2% conv.
denman brush curly hair112K/yr -16.0%4.6% conv.
denman41K/yr +0.3%2.5% conv.
denman d3838K/yr -51.9%4.0% conv.
denim brush20K/yr +6.4%3.2% conv.
denman d311K/yr +21.7%5.8% conv.
demi brush10K/yr +5.7%1.9% conv.
denim brush for curly hair8K/yr +11.5%2.8% conv.
denman brush for curls8K/yr -52.8%4.2% conv.

All search terms

Top curl brush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Denman Curly Hair Brush D3 (Black & Red) 7 Row Styling Brush for Detangling Separating Shaping and Defining Curls - For Women and Men

Denman$21.614.6★79,822 rev

Denman Boar Bristle Hair Brush Smoothing & Shine Enhancing for Slick Back Styles Curl Defining & Detangling. D81M Hairbrush with Natural Bristles for all Hair Types for Women & Men

Denman$29.494.2★8,337 rev

Koeuoi Classic Styling Curly Hair Brush. 9 Row Black Brush for Detangling Separating Shaping. For Women and Men Wet or Dry Hair.

Koeuoi$9.264.4★1,727 rev

Denman Detangling & Styling Paddle Brush Wet or Dry Hair Detangler & Styler for Curly Coily Straight Thick & Long Hair Ideal for Women & Men

Denman$33.214.5★2,089 rev

Denman Curly Hair Brush D3 (African Violet) 7 Row Styling Brush for Detangling Separating Shaping and Defining Curls - For Women and Men

Denman$22.434.6★79,822 rev

Newest

by launch date

Denman Boar Bristle Hair Brush Smoothing & Shine Enhancing for Slick Back Styles Curl Defining & Detangling. D81M Floral Fantasy Hairbrush with Natural Bristles for all Hair Types for Women & Men

Denman$32.738,337 rev

1y ago

Ellen Evyse Boar Bristle Hair Brush Nylon Pins and Soft Boar Bristles for Smoothing Detangling Reducing Breakage and Enhancing Shine Hairbrush for Women Men

Ellen Evyse$22.07302 rev

1y ago

Denman D38 Paddle Hairbrush Pink crush -Air cushioned pad for Detangling Blow drying Smoothing Styling brush - Hair brush For All Hair types - Women and Men

Denman$30.392,089 rev

2y ago

Koeuoi Classic Styling Curly Hair Brush. 9 Row Black Brush for Detangling Separating Shaping. For Women and Men Wet or Dry Hair.

Koeuoi$9.261,727 rev

3y ago

BRUSHZOO Detangler Brush with Hair Spray bottle 9 Row Brush Wide Tooth comb Hair Brushes for Women men and Kids Curly Natural 3/4abc Hair (Red)

O BRUSHZOO$12.363,248 rev

4y ago

What buyers say about curl brush

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Good quality brush to make you feel like a million bucks from the look to the feel”

Value For Money11%

“affordable price”

Soft Feel9%

“Bristles are soft”

Suitability Curly Hair8%

“great for curly hair”

Suitability Straight Hair6%

“Gentle on thick, coarse hair”

Brush Quality6%

“Great, affordable brush”

Hair Styling5%

“Teen love this brush makes there curls so pretty”

Durability5%

“it's durable”

Ease Of Cleaning3%

“I really like that it can come apart to clean in depth”

Advertised Vs Actual Product3%

“Exactly what I wanted”

What buyers complain about

Value For Money10%

“Not worth the price”

Quality-Overall10%

“it just doesnt feel like a good quality brush”

Size-Overall9%

“Too small”

Durability7%

“brush broke in two days”

Hair Related6%

“It pulled my hair”

Hard Feel4%

“Very Hard Bristles”

Ease Of Use4%

“doesnt feel great while using”

Ease Of Cleaning3%

“it came dirty”

Suitability Short Hair3%

“It just didn't do much for my hair”

Grip3%

“my hands were slippery”

Top return reasons

Size-Overall19%

Advertised Vs Actual Product8%

Suitability Short Hair8%

Quality-Overall8%

Product Condition7%

Stiffness7%

Functionality-Overall7%

Hard Feel6%

Damage/Burn Hair5%

Value For Money3%

Common questions

Is curl brush profitable to sell on Amazon United States?: The niche generates $1.3M/yr across 14 tracked products. 90-day search growth is +2.6%. Flapen's verdict: Skip it (47/100).
How competitive is the curl brush niche?: 5 brands and 10 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in curl brush?: Top complaints mined from reviews: Value For Money, Quality-Overall, Size-Overall. The return rate is 2.4%.
When does demand for curl brush peak?: Demand peaks in Jul; the busiest month runs 1.8× the quietest.
What does it cost to enter the curl brush niche?: Listings span $7.97–$33.21; the average listing price is $22.43 (sweet spot $15–$100). The average incumbent carries 26,212 reviews — the moat a new listing must climb.