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Curl Brush

Fail

The top 5 brands take 100% of clicks, so Curl Brush is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$1.3M/yr1.0M searches / yr
90-day growth
+2.6%search demand this quarter
Competition
78%top-5 click share · 5 brands · 10 sellers

Flapen Score

Curl Brush against its category

The dotted line is the Beauty & Personal Care average. Past it, Curl Brush is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Curl Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Curl Brush 1.0M times last year and spent an estimated $1.3M. All 5 brands take every click. Demand peaks in Jul. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
+2.6%
Conversion, latest week
5.8%
Market size, estimated
$1.3Ma year
Peak month
July1.8× the quietest month
Top search term
denman brush606K searches a year

02 · Price

A sale here is worth $22.43.

Listings sell for $22.43 on average, from $7.97 to $33.21. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At $22.43 that is $90K to $112K a year per listing.

Average price
$22.43inside the $15 to $100 sweet spot
Price range
$7.97–$33.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
4,000–5,000
Revenue per listing a year
$90K–$112K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #158 within Hair Brushes. It carries 26,212 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#158in Hair Brushes
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
26,212per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Curl Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Brand 182%
  • Brand 211%
  • Brand 33%
  • Brand 42%
  • Brand 52%

Demand

Curl Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KHoliday '24Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.8×

Search terms

Top Curl Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • denman brush606K/yr
  • denman hair brush109K/yr
  • denman brush curly hair112K/yr
  • denman41K/yr
  • denman d3838K/yr
  • denim brush20K/yr
  • denman d311K/yr
  • demi brush10K/yr
  • denim brush for curly hair8K/yr
  • denman brush for curls8K/yr

Reviews and returns

What reviews say buyers love and hate about Curl Brush

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Value For Money”
2.4%of orders come back
“Not worth the price”
A buyer, on “Value For Money”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Curl Brush questions

Answered from the same tracked data.