Skip to content

Curl Activator

Fail

The top 5 brands take 100% of clicks, so Curl Activator is a Fail.

Flapen Score
33
33 / 100
Ranks 10,341 of 10,978 Beauty & Personal Care niches · −15 vs the category median of 48
Market size
$141K/yr158K searches / yr
90-day growth
-11.6%search demand this quarter
Competition
93%top-5 click share · 3 brands · 63 sellers

Flapen Score

Curl Activator against its category

The dotted line is the Beauty & Personal Care average. Past it, Curl Activator is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Curl Activator market on Amazon at a glance

Shoppers on Amazon United States searched for Curl Activator 158K times last year and spent an estimated $141K. All 3 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $141K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
-11.6%
Conversion, latest week
10.3%
Market size, estimated
$141Ka year
Top search term
cantu curl activator cream47K searches a year

02 · Price

A sale here is worth $8.64.

Listings sell for $8.64 on average, from $5.77 to $13.78. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $8.64 that is $13K to $17K a year per listing.

Average price
$8.64under the $15 to $100 sweet spot
Price range
$5.77–$13.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
$13K–$17K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #94 within Creams & Lotions. It carries 15,707 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#94in Creams & Lotions
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
15,707per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Curl Activator products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

63

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 175%
  • Brand 221%
  • Brand 34%

Demand

Curl Activator search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 10.4× · 7 of 12 months tracked

Search terms

Top Curl Activator search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cantu curl activator cream47K/yr
  • creme of nature curl activator16K/yr
  • curl activator for natural hair black women17K/yr
  • cream of nature curl activator12K/yr
  • cantu curl activator9K/yr
  • jerry curl activator9K/yr
  • cantu shea butter curl activator cream5K/yr
  • jheri curl activator5K/yr
  • hair activator4K/yr
  • cantu moisturizing curl activator cream6K/yr

Reviews and returns

What reviews say buyers love and hate about Curl Activator

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Smell”
9%of negative reviews mention “Smell”
0.5%of orders come back
“Bad and strong smell”
A buyer, on “Smell”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Curl Activator questions

Answered from the same tracked data.