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Cupuacu Butter

Fail

Shoppers spend an estimated $48K a year here, so Cupuacu Butter is a Fail.

Flapen Score
40
40 / 100
Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$48K/yr56K searches / yr
90-day growth
-20.2%search demand this quarter
Competition
70%top-5 click share · 7 brands · 10 sellers

Flapen Score

Cupuacu Butter against its category

The dotted line is the Beauty & Personal Care average. Past it, Cupuacu Butter is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cupuacu Butter market on Amazon at a glance

Shoppers on Amazon United States searched for Cupuacu Butter 56K times last year and spent an estimated $48K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-20.2%
Conversion, latest week
3.5%
Market size, estimated
$48Ka year
Peak month
January1.6× the quietest month
Top search term
cupuacu butter30K searches a year

02 · Price

A sale here is worth $24.09.

Listings sell for $24.09 on average, from $5.94 to $55.30. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $24.09 that is $2K to $6K a year per listing.

Average price
$24.09inside the $15 to $100 sweet spot
Price range
$5.94–$55.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #647 within Body Butters. It carries 386 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
75%
Out of stock, average day
0.8%
Average rank
#647in Body Butters
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
386per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Cupuacu Butter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

10

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

2%

  • Brand 143%
  • Brand 228%
  • Brand 311%
  • Brand 48%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Cupuacu Butter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 1.6×

Search terms

Top Cupuacu Butter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cupuacu butter30K/yr
  • cupuacu butter raw organic unrefined8K/yr
  • ucuuba butter4K/yr
  • cupuacu10K/yr
  • cupuau butter3K/yr
  • capuacu butter2K/yr

Reviews and returns

What reviews say buyers love and hate about Cupuacu Butter

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Smell”
0.7%of orders come back
“It has a very faint odor akin to cocobutter”
A buyer, on “Smell”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Cupuacu Butter questions

Answered from the same tracked data.