Is cupuacu butter profitable to sell on Amazon United States?

The niche generates $48K/yr across 12 tracked products. 90-day search growth is -20.2%. Flapen's verdict: Skip it (40/100).

How competitive is the cupuacu butter niche?

7 brands and 10 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in cupuacu butter?

Top complaints mined from reviews: Smell, Texture/Consistency-Overall, Size-Overall. The return rate is 0.7%.

When does demand for cupuacu butter peak?

Demand peaks in Jan–Feb; the busiest month runs 1.6× the quietest.

What does it cost to enter the cupuacu butter niche?

Listings span $5.94–$55.30; the average listing price is $24.09 (sweet spot $15–$100). The average incumbent carries 386 reviews — the moat a new listing must climb.

cupuacu butter

Skip it

A small market ($48K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible$24.09

avg listing price — sweet spot $15–$100

Review moat

Great386.17

avg incumbent reviews — the moat a new listing must climb

Price range

Great$5.94–$55.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad70%

top-5 click share — a locked-up shelf

Growth

Bad-20.2%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand

Market size

Bad$48K

$48K/yr · 56K searches

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, cupuacu butter is a $48K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 40/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

cupuacu butter market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $48K–$60K; units × avg price
Conversion rate: 3.5%
Avg BSR: #647
Page quality: 0%
Prime: 75%
Sponsored: 67%
Out of stock: 0.8%
Avg brand age: 71 months
Avg seller age: 126 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Better Shea Butter43%
Dr Adorable28%
Paris Fragrances11%
uh*Roh*Muh8%
Oslove Organics5%
3CAYG3%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 67 weeks — -20.2% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 1.6×

Open Trend

Top cupuacu butter search terms

cupuacu butter30K/yr -26.7%3.3% conv.
cupuacu butter raw organic unrefined8K/yr -24.6%3.7% conv.
ucuuba butter4K/yr +55.9%2.3% conv.
cupuacu10K/yr -44.8%1.1% conv.
cupuau butter3K/yr -8.4%2.9% conv.
capuacu butter2K/yr +32.0%4.8% conv.

All search terms

Top cupuacu butter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cupuacu Butter Raw Pure and Unrefined - Brazilian Body Butter for Dry Skin and Hair Body Butter Base for DIY Lotion Soap Making and Skincare 8 oz Bar

Better Shea Butter$25.184.7★207 rev

Dr Adorable - 16 oz - Cupuacu Butter - Exotic Unrefined Pure Natural Organic Cold Pressed

Dr Adorable$30.004.8★38 rev

Virgin Cupuacu Butter Unrefined Ultra Moisturizing Nourishing Natural Butter for Skin and Hair Products and Skincare Formulations Cold Pressed Seeds Extraction Brazil Net Wt: 0.75 kgs/1.7 lb

uh*Roh*Muh$55.304.4★59 rev

Dr Adorable - 8 oz - Cupuacu Butter - Exotic Unrefined Pure Natural Organic Cold Pressed

Dr Adorable$18.964.4★131 rev

Paris Fragrances Ucuuba Butter - Natural Unrefined - 16 Oz (1 lb) - Sustainable Product of the Brazilian Amazon

Paris Fragrances$30.174.4★16 rev

Newest

by launch date

Yajna 100%-Pure-Kokum-Butter-Unrefined-&-Organic Deep-Hydration-Care-for-Skin-Body-&-Hair 4-OZ-115-GM-Premium-Grade-A Ideal-for-DIY-Skincare-Lotion-Bars-Cream-Base-&-Soap-Making

Yajna$6.922,910 rev

1y ago

Cupuacu Butter Raw Pure and Unrefined - Brazilian Body Butter for Dry Skin and Hair Body Butter Base for DIY Lotion Soap Making and Skincare 8 oz Bar

Better Shea Butter$25.18207 rev

3y ago

Cupuacu Butter Raw Pure and Unrefined - Brazilian Body Butter for Dry Skin and Hair Body Butter Base for DIY Lotion Soap Making and Skincare 1 LB Bar

Better Shea Butter$37.50207 rev

3y ago

3CAYG Ucuuba Butter 8oz All Natural Raw Unrefined 8oz Body and Hair Butter

3CAYG$20.8854 rev

5y ago

Virgin Cupuacu Butter Unrefined Ultra Moisturizing Nourishing Natural Butter for Skin and Hair Products and Skincare Formulations Cold Pressed Seeds Extraction Brazil Net Wt: 0.75 kgs/1.7 lb

uh*Roh*Muh$55.3059 rev

6y ago

What buyers say about cupuacu butter

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Good quality butter”

Moist/Dry18%

“Very moisturizing”

Smell16%

“This was flawless from the scent buttery scent to the texture to how it melted to how it whipped up man this might be my new source to get it from”

Soft Feel12%

“It melts smoothly in your hands”

Ease Of Use8%

“Very easy to use”

Ease Of Application4%

“easily melts in hands to apply”

Comfort-Overall4%

“Luxurious”

Texture/Consistency-Overall2%

“The texture is rich and moisturizing, making it a great addition to my beauty routine”

Suitability Dry Skin1%

“calming for my skin”

Value For Money1%

“A very good product for the money”

What buyers complain about

Smell15%

“It has a very faint odor akin to cocobutter”

Texture/Consistency-Overall15%

“Mine came a bit grainy”

Size-Overall13%

“Small size”

Value For Money9%

“it started to be too pricey”

Ethical Trade/Fair Trade6%

“An Indian company is scamming people”

Ingredients-Overall4%

“more dominant ingredients”

Top return reasons

Value For Money21%

Advertised Vs Actual Product15%

Smell13%

Texture/Consistency-Overall12%

Hard Feel9%

Size-Overall9%

Oily/Greasy6%

Defective Material/Parts3%

Contamination3%

Hair Related3%

Common questions

Is cupuacu butter profitable to sell on Amazon United States?: The niche generates $48K/yr across 12 tracked products. 90-day search growth is -20.2%. Flapen's verdict: Skip it (40/100).
How competitive is the cupuacu butter niche?: 7 brands and 10 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in cupuacu butter?: Top complaints mined from reviews: Smell, Texture/Consistency-Overall, Size-Overall. The return rate is 0.7%.
When does demand for cupuacu butter peak?: Demand peaks in Jan–Feb; the busiest month runs 1.6× the quietest.
What does it cost to enter the cupuacu butter niche?: Listings span $5.94–$55.30; the average listing price is $24.09 (sweet spot $15–$100). The average incumbent carries 386 reviews — the moat a new listing must climb.