Is cucumber face mask profitable to sell on Amazon United States?

The niche generates $41K/yr across 35 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -2.6%. Flapen's verdict: Worth a look (51/100).

How competitive is the cucumber face mask niche?

23 brands and 45 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in cucumber face mask?

Top complaints mined from reviews: Allergies, Durability, Value For Money. The return rate is 0.7%.

When does demand for cucumber face mask peak?

Demand peaks in Jul–Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the cucumber face mask niche?

Listings span $5.60–$74.22; the average listing price is $22.45 (sweet spot $15–$100). The average incumbent carries 2,929 reviews — the moat a new listing must climb.

cucumber face mask

Worth a look

Shows low returns (0.7%), but a small market ($41K/yr) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$22.45

avg listing price — sweet spot $15–$100

Price range

Great$5.60–$74.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,929.29

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-2.6%

90-day search growth — must beat 0% to launch

Market size

Bad$41K

$41K/yr · 42K searches

According to Flapen's Amazon United States niche tracking, cucumber face mask is a $41K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jul–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

cucumber face mask market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $45K–$56K; units × avg price
Conversion rate: 4.3%
Avg BSR: #669
Page quality: 0%
Prime: 97%
Sponsored: 49%
Out of stock: 12.6%
Avg brand age: 56 months
Avg seller age: 137 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 rising

Sellers

Top-5 brand share

75%

Top 20: 98%

Top-5 click share

47%

Top 20: 88%

Open market

25%

Peter Thomas Roth40%
Clear Beauty14%
DERMAL6%
Easilydays6%
Skin 2.05%
Yes To5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.6% search growth over the last 90 days.

Peak months: Jul, Dec · busiest ÷ quietest = 1.7×

Open Trend

Top cucumber face mask search terms

cucumber face mask16K/yr +0.5%3.8% conv.
peter thomas roth mask12K/yr -20.9%5.0% conv.
cucumber mask6K/yr -0.8%4.1% conv.
peter thomas roth face mask5K/yr +29.4%4.8% conv.
cucumber mask for face2K/yr +24.6%5.6% conv.

All search terms

Top cucumber face mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Clear Beauty Cucumber & Aloe Moisturizing Face Mask - Dermatologist Tested Soothes Irritated Skin Reduces Wrinkles & Fine Lines Hydrating Cruelty-Free Korean Skin Care - All Skin Types

Clear Beauty$9.994.5★240 rev

Peter Thomas Roth | Cucumber Gel Mask Extreme De-Tox Hydrator

Peter Thomas Roth$47.694.5★1,195 rev

Peter Thomas Roth | Even Clearer Therapeutic Sulfur Mask for Pores and Oil Control

Peter Thomas Roth$46.604.4★60 rev

Peter Thomas Roth | Pumpkin Enzyme Mask | Enzymatic Dermal Resurfacer Exfoliating Pumpkin Facial Mask for Dullness Fine Lines Wrinkles and Uneven Skin Tone 1 count (5 Fl Oz)

Peter Thomas Roth$41.944.6★1,427 rev

DERMAL Cucumber Collagen Essence Facial Mask Sheet 23g Pack of 10 - Soothing & Moisturizing Redness & Sunburn Relief Daily Skin Treatment Solution Sheet Mask

DERMAL$8.814.5★244 rev

Newest

by launch date

Peter Thomas Roth | Instant FIRMx Collagen Tightening Face Patches For Fine Lines & Anti-Aging | Face Masks For Glass Skin |Collagen Mask Overnight

Peter Thomas Roth$35.0717 rev

1mo ago

Skin 2.0 Cucumber & Aloe Face Mask Dermatologist Tested Anti Aging Korean Skin Care Hydrating Moisturizing Cooling & Calming For Sensitive Supple Skin Vegan Clean Beauty 5 Count

Skin 2.0$9.773 rev

5mo ago

Peter Thomas Roth | Full-Size Water Drench Essentials 2-Piece Face & Eye Kit | Hyaluronic Acid Skincare Set Moisturizer and Eye Masks

Peter Thomas Roth$50.9720 rev

8mo ago

KONEUK 12 Pack Aloe Vera Face Masks Skincare Sheet Aloe Hydrating Face Mask for After Sun Skin Care Bulk Aloe Vera Face Mask for Spa Party Gifts

KONEUK$8.69178 rev

11mo ago

OUPEICHARM Cucumber Face Masks Sheet for Women Moisturizes Facial Masks Oil Control Hydrates Soothes Home Spa Facial Sheet Mask For All The Skin6Pack

OUPEICHARM$5.6016 rev

1y ago

What buyers say about cucumber face mask

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry18%

“Super hydrating”

Suitability Combination Skin12%

“Good for my sensitive skin”

Soft Feel12%

“Feels really good”

Quality-Overall9%

“Nice product with great results”

Suitability Dry Skin7%

“It definitely works extremely well for dry skin”

Brightness/Shine/Glow6%

“Glowing Skin”

Value For Money4%

“Great value”

Advertised Vs Actual Product3%

“As described”

Ease Of Use3%

“Ease of use”

Ease Of Application2%

“Good With Careful Application”

What buyers complain about

Allergies10%

“Severe allergic reaction”

Durability9%

“breaks apart”

Value For Money8%

“Very pricey”

Ease Of Use6%

“Hard to use”

Quality-Overall5%

“Not quality”

Moist/Dry4%

“it didnt dry it out”

Adhesion/Stickiness4%

“does not adhere to skin well”

Skin Health4%

“Irritated my skin”

Grip3%

“it slips off”

Size-Overall3%

“Smaller then expected”

Top return reasons

Value For Money18%

Functionality-Overall13%

Advertised Vs Actual Product13%

Size-Overall6%

Moist/Dry5%

Defective Material/Parts4%