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Cucumber Eye Gel

Fail

Shoppers spend an estimated $46K a year here, so Cucumber Eye Gel is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$46K/yr17K searches / yr
90-day growth
-21.4%search demand this quarter
Competition
61%top-5 click share · 12 brands · 107 sellers

Flapen Score

Cucumber Eye Gel against its category

The dotted line is the Beauty & Personal Care average. Past it, Cucumber Eye Gel is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cucumber Eye Gel market on Amazon at a glance

Shoppers on Amazon United States searched for Cucumber Eye Gel 17K times last year and spent an estimated $46K. The top 5 brands take 86% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 11.7% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
-21.4%
Conversion, latest week
11.7%
Market size, estimated
$46Ka year
Peak month
December1.5× the quietest month
Top search term
olay eye gel7K searches a year

02 · Price

A sale here is worth $23.36.

Listings sell for $23.36 on average, from $5.95 to $47.69. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $23.36 that is $0 to $2K a year per listing.

Average price
$23.36inside the $15 to $100 sweet spot
Price range
$5.95–$47.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #216 within Eyes. It carries 5,139 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
91%
Out of stock, average day
2.1%
Average rank
#216in Eyes
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
5,139per listing
Listings tracked
22

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
81 months

Products

Top Cucumber Eye Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

107

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

12%

  • Brand 168%
  • Brand 27%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (6 brands, 12%)

Demand

Cucumber Eye Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Cucumber Eye Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • olay eye gel7K/yr
  • cucumber eye gel5K/yr
  • oil of olay eye gel3K/yr
  • cucumber eye cream3K/yr

Reviews and returns

What reviews say buyers love and hate about Cucumber Eye Gel

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Moist/Dry”
24%of negative reviews mention “Functionality-Overall”
0.6%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Cucumber Eye Gel questions

Answered from the same tracked data.