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Cucumber Body Wash

Fail

The top 5 brands take 97% of clicks, so Cucumber Body Wash is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$85K/yr97K searches / yr
90-day growth
+14.9%search demand this quarter
Competition
78%top-5 click share · 7 brands · 35 sellers

Flapen Score

Cucumber Body Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Cucumber Body Wash is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cucumber Body Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Cucumber Body Wash 97K times last year and spent an estimated $85K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Feb–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 8.7% of those searches ended in a purchase.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
+14.9%
Conversion, latest week
8.7%
Market size, estimated
$85Ka year
Peak month
November2.6× the quietest month
Top search term
amazon basics body wash49K searches a year

02 · Price

A sale here is worth $10.00.

Listings sell for $10.00 on average, from $4.07 to $22.94. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $10.00 that is $5K to $8K a year per listing.

Average price
$10.00under the $15 to $100 sweet spot
Price range
$4.07–$22.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$5K–$8K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #193 within Cleansers. It carries 6,342 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#193in Cleansers
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
6,342per listing
Listings tracked
13

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
73 months

Products

Top Cucumber Body Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

35

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

2%

  • Brand 173%
  • Brand 216%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Cucumber Body Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.6×

Search terms

Top Cucumber Body Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • amazon basics body wash49K/yr
  • body wash amazon basics10K/yr
  • amazon basic body wash9K/yr
  • body wash 3 pack7K/yr
  • womens body wash bulk6K/yr
  • bodywash bulk6K/yr
  • body wash amazon basic11K/yr

Reviews and returns

What reviews say buyers love and hate about Cucumber Body Wash

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Smell”
23%of negative reviews mention “Smell”
0.2%of orders come back
“Not fragrance free”
A buyer, on “Smell”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cucumber Body Wash questions

Answered from the same tracked data.