Is cucumber body wash profitable to sell on Amazon United States?

The niche generates $85K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +14.9%. Flapen's verdict: Skip it (41/100).

How competitive is the cucumber body wash niche?

7 brands and 35 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in cucumber body wash?

Top complaints mined from reviews: Smell, Allergies, Lather. The return rate is 0.2%.

When does demand for cucumber body wash peak?

Demand peaks in Jan–Feb–Nov; the busiest month runs 2.6× the quietest.

What does it cost to enter the cucumber body wash niche?

Listings span $4.07–$22.94; the average listing price is $10.00 (sweet spot $15–$100). The average incumbent carries 6,342 reviews — the moat a new listing must climb.

cucumber body wash

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great8.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+14.9%

90-day search growth — must beat 0% to launch

Price range

Okay$4.07–$22.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$10.00

avg listing price — sweet spot $15–$100

Review moat

Bad6,342

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$85K

$85K/yr · 97K searches

Competition

Bad78%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, cucumber body wash is a $85K/yr Amazon United States market (97K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Feb–Nov. Verdict: Skip it — 41/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

cucumber body wash market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: $80K–$100K; units × avg price
Conversion rate: 8.7%
Avg BSR: #193
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 0.0%
Avg brand age: 73 months
Avg seller age: 134 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

Amazon Basics73%
Amazon Essentials16%
IVORY3%
Degree3%
Ginger Lily Farms2%
Dial2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — +14.9% search growth over the last 90 days.

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.6×

Open Trend

Top cucumber body wash search terms

amazon basics body wash49K/yr +11.5%7.6% conv.
body wash amazon basics10K/yr +82.0%11.4% conv.
amazon basic body wash9K/yr +19.5%8.4% conv.
body wash 3 pack7K/yr +42.7%0.1% conv.
womens body wash bulk6K/yr +3.2%0.7% conv.
bodywash bulk6K/yr +10.1%1.6% conv.
body wash amazon basic11K/yr -82.0%5.5% conv.

All search terms

Top cucumber body wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics Moisturizing Body Wash Fresh Scent Deep Moisture Nourishing Dermatologist Tested 22 fl oz (1-Pack)

Amazon Basics$4.474.3★1,024 rev

Amazon Brand - Amazon Essentials Total Moisturizing Body Wash 33.8 fl oz

Amazon Essentials$6.584.3★67 rev

Amazon Basics Refreshing Nourishing Body Wash Cucumber & Green Tea Moisturizing Paraben Free Rich Lather 22 fl oz (1-Pack)

Amazon Basics$4.474.5★799 rev

Amazon Basics Hypoallergenic Body Wash for Sensitive Skin Creamy Lather Paraben Free 22 fl oz (1-Pack)

Amazon Basics$4.514.3★1,616 rev

Amazon Basics Mens Body Wash Sport Scent Paraben and Phthalate Free Refreshing Shower Gel 18 Fluid Ounce

Amazon Basics$4.074.5★2,942 rev

Newest

by launch date

Amazon Brand - Amazon Essentials Total Moisturizing Body Wash 33.8 fl oz

Amazon Essentials$6.5867 rev

7mo ago

Suave Moisturizing Body Wash with Milk & Honey and Vitamin E Extract No Parabens No Phtahaltes 18 Oz Pack of 6

Suave$17.902,116 rev

10mo ago

Degree All Day Fresh Body Wash Fresh Coconut Deep Cleansing 20 oz

Degree$4.26627 rev

1y ago

Amazon Basics Moisturizing Body Wash Fresh Scent Deep Moisture Nourishing Dermatologist Tested 22 fl oz (1-Pack)

Amazon Basics$4.471,024 rev

2y ago

Amazon Basics Refreshing Nourishing Body Wash Cucumber & Green Tea Moisturizing Paraben Free Rich Lather 22 fl oz (1-Pack)

Amazon Basics$4.47799 rev

2y ago

What buyers say about cucumber body wash

What buyers praise and complain about, mined from review topics.

What buyers love

Smell30%

“Clean smell”

Value For Money13%

“Great purchase for the price”

Quality-Overall8%

“Just as good as the name brands”

Lather7%

“It has a good thick lather”

Cleansing6%

“rinses clean”

Soft Feel6%

“makes my skin soft”

Moist/Dry4%

“my skin moisturized”

Suitability Combination Skin2%

“Very Good For Your Skin”

Suitability Dry Skin2%

“not overly dry to the skin”

Ease Of Cleaning2%

“cleans me well”

What buyers complain about

Smell23%

“Not fragrance free”

Allergies8%

“Allergic”

Lather6%

“it wouldnt foam up well”

Moist/Dry5%

“I do not feel like it is exceptionally hydrating”

Quality-Overall3%

“The pump is low quality and cheaply made”

Ease Of Cleaning3%

“does not seems to be easy to clean off”

Size-Overall3%

“This is small in size”

Thickness2%

“Weird thickness”

Value For Money2%

“HUGE Price Increase”

Motor Power2%

“Defective pump”

Top return reasons

Smell35%

Leak-Proof18%

Advertised Vs Actual Product9%

Size-Overall9%

Motor Power4%

Value For Money3%

Defective Material/Parts3%

Moist/Dry2%

Lather2%

Quality-Overall1%

Common questions

Is cucumber body wash profitable to sell on Amazon United States?: The niche generates $85K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +14.9%. Flapen's verdict: Skip it (41/100).
How competitive is the cucumber body wash niche?: 7 brands and 35 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in cucumber body wash?: Top complaints mined from reviews: Smell, Allergies, Lather. The return rate is 0.2%.
When does demand for cucumber body wash peak?: Demand peaks in Jan–Feb–Nov; the busiest month runs 2.6× the quietest.
What does it cost to enter the cucumber body wash niche?: Listings span $4.07–$22.94; the average listing price is $10.00 (sweet spot $15–$100). The average incumbent carries 6,342 reviews — the moat a new listing must climb.