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Crown Headband

Fail

Shoppers spend an estimated $21K a year here, so Crown Headband is a Fail.

Flapen Score
37
37 / 100
Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 48
Market size
$21K/yr138K searches / yr
90-day growth
-11.7%search demand this quarter
Competition
46%top-5 click share · 31 brands · 49 sellers

Flapen Score

Crown Headband against its category

The dotted line is the Beauty & Personal Care average. Past it, Crown Headband is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crown Headband market on Amazon at a glance

Shoppers on Amazon United States searched for Crown Headband 138K times last year and spent an estimated $21K. The top 5 brands take 51% of clicks. Demand peaks in Oct. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
-11.7%
Conversion, latest week
1.6%
Market size, estimated
$21Ka year
Peak month
October4.8× the quietest month
Top search term
hair crown25K searches a year

02 · Price

A sale here is worth $9.31.

Listings sell for $9.31 on average, from $5.20 to $21.60. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $9.31 that is $0 to $931 a year per listing.

Average price
$9.31under the $15 to $100 sweet spot
Price range
$5.20–$21.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$931
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #1,185 within Headbands. It carries 2,127 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
5.2%
Average rank
#1,185in Headbands
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
2,127per listing
Listings tracked
37

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Crown Headband products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

31 falling

Sellers

49

Top-5 brand share

51%

Top 20: 89%

Top-5 click share

46%

Top 20: 83%

Open market

45%

  • Brand 116%
  • Brand 210%
  • Brand 310%
  • Brand 410%
  • Brand 55%
  • Brand 65%

Demand

Crown Headband search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 4.8×

Search terms

Top Crown Headband search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair crown25K/yr
  • princess headband18K/yr
  • headband crown15K/yr
  • crown headband for women19K/yr
  • tiara headband for girls8K/yr
  • gold crown headband18K/yr
  • crown headband for girls10K/yr
  • princess crown headband8K/yr
  • headband tiara8K/yr
  • girls tiara headband5K/yr

Reviews and returns

What reviews say buyers love and hate about Crown Headband

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
4.4%of orders come back
“Just a bit tight”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Crown Headband questions

Answered from the same tracked data.