Crown Affair Dry Shampoo

Shoppers searched for this 403K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.0M a year.

Searches, last 12 months

403K

Growth, 90 days vs prior 90

-19.8%

Conversion, latest week

12.9%

Market size, estimated

$3.0Ma year

Peak month

January4.5× the quietest month

Top search term

nutrafol shampoo and conditioner129K searches a year

Listings sell for $57.31 on average, from $24.95 to $129.97. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 5,000 to 6,000 of them. At $57.31 that is $287K to $344K a year per listing.

Average price

$57.31inside the $15 to $100 sweet spot

Price range

$24.95–$129.97

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

5,000–6,000

Revenue per listing a year

$287K–$344K

Returns

0.8%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #60 within Hair Loss Products. It carries 3,573 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#60in Hair Loss Products

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

3,573per listing

Listings tracked

6

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

65 months