Is cremo body wash bourbon vanilla profitable to sell on Amazon United States?

The niche generates $86K/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.1%. Flapen's verdict: Skip it (41/100).

How competitive is the cremo body wash bourbon vanilla niche?

5 brands and 125 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in cremo body wash bourbon vanilla?

Top complaints mined from reviews: Smell, Leak-Proof, Durability. The return rate is 0.2%.

When does demand for cremo body wash bourbon vanilla peak?

Demand peaks in Sep–Oct–Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the cremo body wash bourbon vanilla niche?

Listings span $5.91–$22.16; the average listing price is $13.74 (sweet spot $15–$100). The average incumbent carries 5,591 reviews — the moat a new listing must climb.

cremo body wash bourbon vanilla

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible12.8%

search→purchase rate — share of searches ending in a sale

Avg price

Good$13.74

avg listing price — sweet spot $15–$100

Price range

Okay$5.91–$22.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+12.1%

90-day search growth — must beat 0% to launch

Review moat

Bad5,590.67

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$86K

$86K/yr · 49K searches

Competition

Bad76%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, cremo body wash bourbon vanilla is a $86K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Dec. Verdict: Skip it — 41/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

cremo body wash bourbon vanilla market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $82K–$110K; units × avg price
Conversion rate: 12.8%
Avg BSR: #209
Page quality: 0%
Prime: 100%
Sponsored: 33%
Out of stock: 0.0%
Avg brand age: 72 months
Avg seller age: 131 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

125

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Cremo75%
Bath & Body Works15%
Duke Cannon Supply Co.5%
DOVE MEN + CARE4%
Barrel & Oak1%

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — +12.1% search growth over the last 90 days.

Peak months: Sep, Oct, Dec · busiest ÷ quietest = 2.5×

Open Trend

Top cremo body wash bourbon vanilla search terms

cremo bourbon and oak27K/yr +18.8%12.4% conv.
bourbon body wash10K/yr +6.4%9.0% conv.
bourbon body wash for men8K/yr +0.6%9.4% conv.
cremo bourbon3K/yr +1.2%8.3% conv.

All search terms

Top cremo body wash bourbon vanilla products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cremo Cologne For Men - Bourbon & Oak Mens Cologne Spray A Sophisticated Blend of Distillers Spice Fine Bourbon and White Oak Multi-Layered Signature Mens Fragrances 3.4 Fl Oz

Cremo$22.164.4★12,239 rev

Cremo Body Wash for Men Rich-Lathering Bourbon & Oak 16 Fl Oz

Cremo$9.464.7★13,151 rev

Cremo Rich-Lathering Bourbon & Oak Body Wash for Men 32 Fl Oz

Cremo$15.934.7★2,248 rev

Bath and Body Works For Men Bourbon 3-in-1 Hair Face & Body Wash - Value Pack lot of 2 - Full Size (Freshwater)

Bath & Body Works$22.094.8★5,061 rev

Cremo Bourbon & Oak 2-in-1 Shampoo & Conditioner Barber Grade Quality That Moisturizes and Cleanses All Hair Types 16 Fl Oz

Cremo$9.454.7★3,267 rev

Newest

by launch date

DOVE MEN Bourbon Vanilla + Hazelnut Moisturizing Body Wash | #1 Dermatologist Body Wash for Men Sulfate Free Paraben Free & Dye Free | 26oz

DOVE MEN + CARE$9.67492 rev

6mo ago

Cremo Rich-Lathering Bourbon & Oak Body Wash for Men 32 Fl Oz

Cremo$15.932,248 rev

11mo ago

Duke Cannon Supply Co. Thick High Viscosity Body Wash - 3X Thicker Cleansing Shower and Bath Gel Mineral-Enriched Body Wash for Men - Big American Bourbon - Mens Body Scrub - Bourbon (18 oz)

Duke Cannon Supply Co.$7.731,287 rev

1y ago

Cremo Exfoliating Body Bar for Men Bourbon & Oak Scent Multi-Layered Fragrance That Buffs Cleanses and Hydrates Skin 5oz

Cremo$5.911,732 rev

1y ago

Bath and Body Works Bourbon For Men 3-in-1 Hair Face & Body Wash 10 oz - Full Size (Bourbon)

Bath & Body Works$12.88117 rev

4y ago

What buyers say about cremo body wash bourbon vanilla

What buyers praise and complain about, mined from review topics.

What buyers love

Smell54%

“Great fragrance”

Quality-Overall8%

“No complaints”

Lather8%

“thick lather”

Value For Money4%

“Good for the price”

Cleansing4%

“I felt super clean”

Moist/Dry3%

“It helps maintain strong hydration levels”

Soft Feel2%

“my skin feels soft”

Durability2%

“Holds up well for Daily Use”

Suitability Dry Skin2%

“moisturized instead of dry”

Thickness1%

“Best thick mens body wash”

What buyers complain about

Smell39%

“Horrific smell”

Leak-Proof4%

“Arrived leaking”

Durability4%

“it broke apart really easily”

Strength2%

“Too strong”

Advertised Vs Actual Product2%

“Not the same as old version”

Value For Money2%

“was a Complete Waste of $ for me”

Thickness2%

“It is thicker in consistency”

Moist/Dry2%

“my hair becomes very dried”

Quality-Overall2%

“Not as good as the bar soap”

Size-Overall2%

“The bottle is huge”

Top return reasons

Smell39%

Leak-Proof36%

Motor Power11%

Advertised Vs Actual Product3%

Value For Money3%

Defective Material/Parts2%

Size-Overall1%

Product Condition1%

Dispensing Mechanism1%

Moist/Dry1%

Common questions

Is cremo body wash bourbon vanilla profitable to sell on Amazon United States?: The niche generates $86K/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.1%. Flapen's verdict: Skip it (41/100).
How competitive is the cremo body wash bourbon vanilla niche?: 5 brands and 125 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in cremo body wash bourbon vanilla?: Top complaints mined from reviews: Smell, Leak-Proof, Durability. The return rate is 0.2%.
When does demand for cremo body wash bourbon vanilla peak?: Demand peaks in Sep–Oct–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the cremo body wash bourbon vanilla niche?: Listings span $5.91–$22.16; the average listing price is $13.74 (sweet spot $15–$100). The average incumbent carries 5,591 reviews — the moat a new listing must climb.