crease brush
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Growth
Good+42.5%90-day search growth — must beat 0% to launch
Market size
Okay$135K$135K/yr · 282K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,971.83avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$3.37avg listing price — sweet spot $15–$100
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$1.00–$5.37cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, crease brush is a $135K/yr Amazon United States market (282K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May. Verdict: Skip it — 38/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
crease brush market data
- Units sold / yr
- 50K–60K
- avg 5,000–6,000/product
- Revenue / yr
- $169K–$202K
- units × avg price
- Conversion rate
- 14.2%
- Avg BSR
- #11
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
28
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- wet n wild90%
- EcoTools7%
- e.l.f.3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +42.5% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.7×
Top crease brush search terms
- wet and wild brushes36K/yr
- wet n wild brush49K/yr
- wet n wild makeup brushes33K/yr
- wet n wild brushes28K/yr
- wet and wild makeup brushes27K/yr
- wet n wild eyeshadow brush29K/yr
- wet and wild brush15K/yr
- angle brush14K/yr
- elf eyeliner brush10K/yr
- wet n wild brush set10K/yr
Top crease brush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
wet n wild Eyeshadow Brush Precision Blending Application Soft Synthetic Fibers Ergonomic Handle for Comfortable Precision Control
wet n wild$1.004.7★5,572 rev
wet n wild Foundation Brush Densely-Packed Synthetic Fiber Bristles for Liquid Cream & Powder Ergonomic Handle for Comfortable Control
wet n wild$5.224.4★2,389 rev
wet n wild Eyeshadow Brush Precision Blending Application Soft Synthetic Fibers Ergonomic Handle for Comfortable Precision Control
wet n wild$2.204.6★16,487 rev
EcoTools Enhancing Eye 2-Piece Makeup Brush Set Makeup Brushes For Liquid Cream & Powder Eyeshadow & Eye Liner Application Dual-Sided & Eco-Friendly Synthetic Bristles Cruelty-Free
EcoTools$5.374.7★15,776 rev
e.l.f. Wing It Liner Brush Curved Eyeliner Brush For Creating a Precise Winged Look Made With Synthetic Bristles Vegan & Cruelty-Free
e.l.f.$4.964.5★178 rev
Newest
by launch datee.l.f. Wing It Liner Brush Curved Eyeliner Brush For Creating a Precise Winged Look Made With Synthetic Bristles Vegan & Cruelty-Free
e.l.f.$4.96178 rev
wet n wild Eye Crease Brush Flawless Tapered Blending Soft Synthetic Fibers Ergonomic Handle for Comfortable Precision Control Cruelty-Free & Vegan
wet n wild$1.491,429 rev
wet n wild Eyeshadow Brush Precision Blending Application Soft Synthetic Fibers Ergonomic Handle for Comfortable Precision Control
wet n wild$1.005,572 rev
wet n wild Foundation Brush Densely-Packed Synthetic Fiber Bristles for Liquid Cream & Powder Ergonomic Handle for Comfortable Control
wet n wild$5.222,389 rev
wet n wild Eyeshadow Brush Precision Blending Application Soft Synthetic Fibers Ergonomic Handle for Comfortable Precision Control
wet n wild$2.2016,487 rev
Trending
90-day click momentumwet n wild Foundation Brush Densely-Packed Synthetic Fiber Bristles for Liquid Cream & Powder Ergonomic Handle for Comfortable Control
wet n wild$5.224.4★
wet n wild Eyeshadow Brush Precision Blending Application Soft Synthetic Fibers Ergonomic Handle for Comfortable Precision Control
wet n wild$1.004.7★
EcoTools Enhancing Eye 2-Piece Makeup Brush Set Makeup Brushes For Liquid Cream & Powder Eyeshadow & Eye Liner Application Dual-Sided & Eco-Friendly Synthetic Bristles Cruelty-Free
EcoTools$5.374.7★
wet n wild Eyeshadow Brush Precision Blending Application Soft Synthetic Fibers Ergonomic Handle for Comfortable Precision Control
wet n wild$2.204.6★
wet n wild Eye Crease Brush Flawless Tapered Blending Soft Synthetic Fibers Ergonomic Handle for Comfortable Precision Control Cruelty-Free & Vegan
wet n wild$1.494.6★
What buyers say about crease brush
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Good for the Price”
“Cute brush”
“So soft”
“The paint blends easily”
“Easy to use”
“Just what I needed”
“Easy to clean”
“do NOT fall out”
“Makes it really easy to go along the lashline too with product bc the tip is flat and fanned out”
What buyers complain about
“it is not as good as that one”
“1 of first sets broke in half after few weeks”
“Bristles not as compact as I wanted”
“Dont try to save money with these because you will need to replace after trying”
“I thought it was a little thinner”
“the color right off”
“Currently it is too sturdy”
“Theyre a bit lighter than expected”
“I thought it would be a little bigger”
“Didnt work as expected”
Top return reasons
Common questions
- Is crease brush profitable to sell on Amazon United States?
- The niche generates $135K/yr across 6 tracked products. 90-day search growth is +42.5%. Flapen's verdict: Skip it (38/100).
- How competitive is the crease brush niche?
- 3 brands and 28 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in crease brush?
- Top complaints mined from reviews: Quality-Overall, Durability, Compactness. The return rate is 0.3%.
- When does demand for crease brush peak?
- Demand peaks in May; the busiest month runs 1.7× the quietest.
- What does it cost to enter the crease brush niche?
- Listings span $1.00–$5.37; the average listing price is $3.37 (sweet spot $15–$100). The average incumbent carries 6,972 reviews — the moat a new listing must climb.