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Creamy Petroleum Jelly

Fail

The top 5 brands take 100% of clicks, so Creamy Petroleum Jelly is a Fail.

Flapen Score
34
34 / 100
Ranks 10,192 of 10,978 Beauty & Personal Care niches · −14 vs the category median of 48
Market size
$34K/yr40K searches / yr
90-day growth
-29.4%search demand this quarter
Competition
92%top-5 click share · 5 brands · 80 sellers

Flapen Score

Creamy Petroleum Jelly against its category

The dotted line is the Beauty & Personal Care average. Past it, Creamy Petroleum Jelly is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Creamy Petroleum Jelly market on Amazon at a glance

Shoppers on Amazon United States searched for Creamy Petroleum Jelly 40K times last year and spent an estimated $34K. All 5 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -29.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-29.4%
Conversion, latest week
6.9%
Market size, estimated
$34Ka year
Peak month
December1.8× the quietest month
Top search term
creamy petroleum jelly14K searches a year

02 · Price

A sale here is worth $12.48.

Listings sell for $12.48 on average, from $5.03 to $30.06. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $12.48 that is $1K to $3K a year per listing.

Average price
$12.48under the $15 to $100 sweet spot
Price range
$5.03–$30.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #379 within Creams. It carries 838 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#379in Creams
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
838per listing
Listings tracked
8

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
75 months

Products

Top Creamy Petroleum Jelly products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

80

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 134%
  • Brand 227%
  • Brand 316%
  • Brand 414%
  • Brand 59%
  • Open — no brand owns it (0%)

Demand

Creamy Petroleum Jelly search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Creamy Petroleum Jelly search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • creamy petroleum jelly14K/yr
  • vaseline deep moisture body cream13K/yr
  • careall creamy petroleum jelly5K/yr
  • creamy vaseline5K/yr
  • vaseline deep moisture3K/yr

Reviews and returns

What reviews say buyers love and hate about Creamy Petroleum Jelly

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Moist/Dry”
15%of negative reviews mention “Ease Of Use”
0.6%of orders come back
“A bit hard to squeeze”
A buyer, on “Ease Of Use”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Creamy Petroleum Jelly questions

Answered from the same tracked data.