Is creamy petroleum jelly profitable to sell on Amazon United States?

The niche generates $34K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -29.4%. Flapen's verdict: Skip it (34/100).

How competitive is the creamy petroleum jelly niche?

5 brands and 80 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in creamy petroleum jelly?

Top complaints mined from reviews: Ease Of Use, Smell, Moist/Dry. The return rate is 0.6%.

When does demand for creamy petroleum jelly peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the creamy petroleum jelly niche?

Listings span $5.03–$30.06; the average listing price is $12.48 (sweet spot $15–$100). The average incumbent carries 838 reviews — the moat a new listing must climb.

creamy petroleum jelly

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Review moat

Good838

avg incumbent reviews — the moat a new listing must climb

Price range

Good$5.03–$30.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.48

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-29.4%

90-day search growth — must beat 0% to launch

Market size

Bad$34K

$34K/yr · 40K searches

Competition

Bad92%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, creamy petroleum jelly is a $34K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 34/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

creamy petroleum jelly market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $37K–$50K; units × avg price
Conversion rate: 6.9%
Avg BSR: #379
Page quality: 0%
Prime: 100%
Sponsored: 38%
Out of stock: 0.0%
Avg brand age: 75 months
Avg seller age: 132 days

Competition & brand share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

Vaseline34%
Fungoto27%
personal care16%
XtraCare14%
ASSURED9%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -29.4% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 1.8×

Open Trend

Top creamy petroleum jelly search terms

creamy petroleum jelly14K/yr -26.6%7.6% conv.
vaseline deep moisture body cream13K/yr -26.9%8.5% conv.
careall creamy petroleum jelly5K/yr -30.6%6.4% conv.
creamy vaseline5K/yr -40.3%5.8% conv.
vaseline deep moisture3K/yr -29.4%4.7% conv.

All search terms

Top creamy petroleum jelly products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vaseline Intensive Care Body Cream Deep Moisture 4 pk with Healing Petroleum Jelly & Vitamin E Rich & Smooth for Dry Skin 9 oz

Vaseline$30.064.8★1,050 rev

4 Xtra Care Creamy Petroleum Jelly Skin Moisturizer Vitamin E Enriched 7 oz each

Fungoto$11.574.5★656 rev

Creamy Petroleum Jelly Vitamin E Enriched 7.0oz 1 Tube

XtraCare$5.034.5★393 rev

Personal Care Petroleum Jelly Vitamin E (3 Pack)

personal care$10.444.4★627 rev

Creamy Petroleum Jelly Hand Cream for Dry Rough Skin 3 oz each (3 pack) Absorbs Quickly Multi Pack Softly Scented

ASSURED$13.634.6★382 rev

Newest

by launch date

Vaseline Original Healing Jelly 100% White Petrolatum Skin Protectant 1 ct for Mess-Free Moisturizing On-the-Go with 3x Purified Purity-Guaranteed Formula 6.8 OZ

Vaseline$8.16281 rev

6mo ago

Vaseline Radiant X Deep Nourishment Body Cream 100% Pure Shea Butter Coconut Oil Vitamin C & Peptides 10 oz

Vaseline$11.143,101 rev

2y ago

Vaseline Intensive Care Body Cream Deep Moisture 4 pk with Healing Petroleum Jelly & Vitamin E Rich & Smooth for Dry Skin 9 oz

Vaseline$30.061,050 rev

3y ago

Creamy Petroleum Jelly Hand Cream for Dry Rough Skin 3 oz each (3 pack) Absorbs Quickly Multi Pack Softly Scented

ASSURED$13.63382 rev

6y ago

Personal Care Petroleum Jelly Vitamin E and Cocoa Butter Lotion 4.5 Oz (3 Pack) Vitamin E Cream for Skin with Cocoa Butter Cream Petroleum Jelly Tube

personal care$9.79214 rev

9y ago

What buyers say about creamy petroleum jelly

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry17%

“Amazing moisturizer”

Smell11%

“this is fragrance free”

Soft Feel9%

“Leaves skin soft”

Quality-Overall8%

“Great quality moisturizer”

Suitability Dry Skin7%

“Amazing for dry skin”

Value For Money6%

“Good Value”

Ease Of Use5%

“Simple, effective, and reliable”

Advertised Vs Actual Product3%

“As advertised”

Absorbency3%

“Absorbs good”

Brightness/Shine/Glow3%

“Gives a really beautiful glow”

What buyers complain about

Ease Of Use15%

“A bit hard to squeeze”

Smell14%

“Very strong scent”

Moist/Dry6%

“I get really dry hands”

Thickness5%

“The product was thickened where it oozed out from”

Value For Money3%

“Very expensive for its size”

Size-Overall3%

“Huge”

Advertised Vs Actual Product3%

“I think it's just a mistake in the ad”

Suitability Dry Skin2%

“Dry skin no more”

Texture/Consistency-Overall2%

“Each bottle had a diffrent consistency”

Ingredients-Overall2%

“Upon reading the label closely I see that it doesnt have the same ingredients either”

Top return reasons

Smell22%

Product Condition18%

Size-Overall15%

Leak-Proof10%

Advertised Vs Actual Product6%

Texture/Consistency-Overall4%