Creamy Petroleum Jelly
FailThe top 5 brands take 100% of clicks, so Creamy Petroleum Jelly is a Fail.
- Flapen Score
- 34 / 100Ranks 10,192 of 10,978 Beauty & Personal Care niches · −14 vs the category median of 4834
- Market size
- $34K/yr40K searches / yr
- 90-day growth
- -29.4%search demand this quarter
- Competition
- 92%top-5 click share · 5 brands · 80 sellers
Flapen Score
Creamy Petroleum Jelly against its category
The dotted line is the Beauty & Personal Care average. Past it, Creamy Petroleum Jelly is stronger. Inside it, weaker.
Market
The Creamy Petroleum Jelly market on Amazon at a glance
Shoppers on Amazon United States searched for Creamy Petroleum Jelly 40K times last year and spent an estimated $34K. All 5 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 6.9% of those searches ended in a purchase.
Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -29.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.
- Searches, last 12 months
- 40K
- Growth, 90 days vs prior 90
- -29.4%
- Conversion, latest week
- 6.9%
- Market size, estimated
- $34Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- creamy petroleum jelly14K searches a year
02 · Price
A sale here is worth $12.48.
Listings sell for $12.48 on average, from $5.03 to $30.06. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $12.48 that is $1K to $3K a year per listing.
- Average price
- $12.48under the $15 to $100 sweet spot
- Price range
- $5.03–$30.06
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #379 within Creams. It carries 838 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #379in Creams
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 838per listing
- Listings tracked
- 8
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Creamy Petroleum Jelly products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Vaseline Intensive Care Body Cream Deep Moisture 4 pk with Healing Petroleum Jelly & Vitamin E Rich & Smooth for Dry Skin 9 oz
- Price
- $30.06
- Rating
- 4.8/5
- Reviews
- 1,050
- Age
- 3y ago

4 Xtra Care Creamy Petroleum Jelly Skin Moisturizer Vitamin E Enriched 7 oz each
- Price
- $11.57
- Rating
- 4.5/5
- Reviews
- 656
- Age
- 11y ago

Creamy Petroleum Jelly Vitamin E Enriched 7.0oz 1 Tube
- Price
- $5.03
- Rating
- 4.5/5
- Reviews
- 393
- Age
- 12y ago

Personal Care Petroleum Jelly Vitamin E (3 Pack)
- Price
- $10.44
- Rating
- 4.4/5
- Reviews
- 627
- Age
- 9y ago

Creamy Petroleum Jelly Hand Cream for Dry Rough Skin 3 oz each (3 pack) Absorbs Quickly Multi Pack Softly Scented
- Price
- $13.63
- Rating
- 4.6/5
- Reviews
- 382
- Age
- 6y ago
Trending
estimated 90-day click momentum
Vaseline Original Healing Jelly 100% White Petrolatum Skin Protectant 1 ct for Mess-Free Moisturizing On-the-Go with 3x Purified Purity-Guaranteed Formula 6.8 OZ
- Price
- $8.16
- Rating
- 4.6/5
- Reviews
- 281
- Age
- 6mo ago

4 Xtra Care Creamy Petroleum Jelly Skin Moisturizer Vitamin E Enriched 7 oz each
- Price
- $11.57
- Rating
- 4.5/5
- Reviews
- 656
- Age
- 11y ago

Creamy Petroleum Jelly Vitamin E Enriched 7.0oz 1 Tube
- Price
- $5.03
- Rating
- 4.5/5
- Reviews
- 393
- Age
- 12y ago

Vaseline Intensive Care Body Cream Deep Moisture 4 pk with Healing Petroleum Jelly & Vitamin E Rich & Smooth for Dry Skin 9 oz
- Price
- $30.06
- Rating
- 4.8/5
- Reviews
- 1,050
- Age
- 3y ago

Creamy Petroleum Jelly Hand Cream for Dry Rough Skin 3 oz each (3 pack) Absorbs Quickly Multi Pack Softly Scented
- Price
- $13.63
- Rating
- 4.6/5
- Reviews
- 382
- Age
- 6y ago
Newest
by launch date
Vaseline Original Healing Jelly 100% White Petrolatum Skin Protectant 1 ct for Mess-Free Moisturizing On-the-Go with 3x Purified Purity-Guaranteed Formula 6.8 OZ
- Price
- $8.16
- Rating
- 4.6/5
- Reviews
- 281
- Age
- 6mo ago

Vaseline Radiant X Deep Nourishment Body Cream 100% Pure Shea Butter Coconut Oil Vitamin C & Peptides 10 oz
- Price
- $11.14
- Rating
- 4.6/5
- Reviews
- 3,101
- Age
- 2y ago

Vaseline Intensive Care Body Cream Deep Moisture 4 pk with Healing Petroleum Jelly & Vitamin E Rich & Smooth for Dry Skin 9 oz
- Price
- $30.06
- Rating
- 4.8/5
- Reviews
- 1,050
- Age
- 3y ago

Creamy Petroleum Jelly Hand Cream for Dry Rough Skin 3 oz each (3 pack) Absorbs Quickly Multi Pack Softly Scented
- Price
- $13.63
- Rating
- 4.6/5
- Reviews
- 382
- Age
- 6y ago

Personal Care Petroleum Jelly Vitamin E and Cocoa Butter Lotion 4.5 Oz (3 Pack) Vitamin E Cream for Skin with Cocoa Butter Cream Petroleum Jelly Tube
- Price
- $9.79
- Rating
- 4.2/5
- Reviews
- 214
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 92% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
80
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
92%
Top 20: 100%
Open market
0%
- Vaseline34%
- Fungoto27%
- personal care16%
- XtraCare14%
- ASSURED9%
- Open — no brand owns it (0%)
Demand
Creamy Petroleum Jelly search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 1.8×
Search terms
Top Creamy Petroleum Jelly search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- creamy petroleum jelly14K/yr
- vaseline deep moisture body cream13K/yr
- careall creamy petroleum jelly5K/yr
- creamy vaseline5K/yr
- vaseline deep moisture3K/yr
Reviews and returns
What reviews say buyers love and hate about Creamy Petroleum Jelly
We read the reviews and the return reasons for every product selling here.
“A bit hard to squeeze”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Creamy Petroleum Jelly questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









