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Cream to Powder

Maybe

An estimated 0.6% of orders come back. But the top 5 brands take 100% of clicks, so Cream to Powder is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$101K/yr56K searches / yr
90-day growth
+7.3%search demand this quarter
Competition
60%top-5 click share · 3 brands · 27 sellers

Flapen Score

Cream to Powder against its category

The dotted line is the Beauty & Personal Care average. Past it, Cream to Powder is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cream to Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Cream to Powder 56K times last year and spent an estimated $101K. All 3 brands take every click. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 9.0% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
+7.3%
Conversion, latest week
9.0%
Market size, estimated
$101Ka year
Peak month
June2.7× the quietest month
Top search term
lume soft powder13K searches a year

02 · Price

A sale here is worth $20.12.

Listings sell for $20.12 on average, from $7.28 to $32.75. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $20.12 that is $2K to $5K a year per listing.

Average price
$20.12inside the $15 to $100 sweet spot
Price range
$7.28–$32.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #266 within Deodorants & Antiperspirants. It carries 20,268 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
4.4%
Average rank
#266in Deodorants & Antiperspirants
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
20,268per listing
Listings tracked
19

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
61 months

Products

Top Cream to Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

0%

  • Brand 155%
  • Brand 243%
  • Brand 32%

Demand

Cream to Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 2.7×

Search terms

Top Cream to Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lume soft powder13K/yr
  • fresh breasts9K/yr
  • lume powder7K/yr
  • lume powder fresh scent7K/yr
  • lume deodorant for women soft powder6K/yr
  • underboob deodorant for women3K/yr
  • fresh breasts lotion to powder5K/yr
  • under breast deodorant for women3K/yr
  • lume whole body deodorant soft powder1K/yr
  • lume soft powder deodorant for women1K/yr

Reviews and returns

What reviews say buyers love and hate about Cream to Powder

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Smell”
28%of negative reviews mention “Smell”
0.6%of orders come back
“Dont like the scent”
A buyer, on “Smell”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cream to Powder questions

Answered from the same tracked data.