Is cream to powder profitable to sell on Amazon United States?

The niche generates $101K/yr across 19 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +7.3%. Flapen's verdict: Worth a look (50/100).

How competitive is the cream to powder niche?

3 brands and 27 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in cream to powder?

Top complaints mined from reviews: Smell, Allergies, Leak-Proof. The return rate is 0.6%.

When does demand for cream to powder peak?

Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 2.7× the quietest.

What does it cost to enter the cream to powder niche?

Listings span $7.28–$32.75; the average listing price is $20.12 (sweet spot $15–$100). The average incumbent carries 20,268 reviews — the moat a new listing must climb.

cream to powder

Worth a look

Shows low returns (0.6%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Great$20.12

avg listing price — sweet spot $15–$100

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$7.28–$32.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+7.3%

90-day search growth — must beat 0% to launch

Market size

Okay$101K

$101K/yr · 56K searches

Review moat

Bad20,268.11

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, cream to powder is a $101K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 50/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

cream to powder market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $121K–$161K; units × avg price
Conversion rate: 9.0%
Avg BSR: #266
Page quality: 0%
Prime: 100%
Sponsored: 84%
Out of stock: 4.4%
Avg brand age: 61 months
Avg seller age: 140 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

Lume55%
Fresh Body FB43%
Anti Monkey Butt2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.3% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 2.7×

Open Trend

Top cream to powder search terms

lume soft powder13K/yr +4.3%6.9% conv.
fresh breasts9K/yr +52.6%12.9% conv.
lume powder7K/yr +42.4%4.8% conv.
lume powder fresh scent7K/yr -3.0%9.7% conv.
lume deodorant for women soft powder6K/yr -33.9%10.0% conv.
underboob deodorant for women3K/yr +48.5%1.6% conv.
fresh breasts lotion to powder5K/yr -13.5%16.9% conv.
under breast deodorant for women3K/yr -30.8%0.7% conv.
lume whole body deodorant soft powder1K/yr -12.8%9.4% conv.
lume soft powder deodorant for women1K/yr -22.4%9.0% conv.

All search terms

Top cream to powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fresh BREASTS Anti Chafe Cream Lotion to Powder 3.4oz - Chafing Deodorant for Women Inner Thighs & Areas that Sweat No Talc Aluminum or Added Fragrance

Fresh Body FB$13.704.2★8,694 rev

Lume Whole Body Deodorant - Invisible Cream Tube - 72 Hour Odor Control - Aluminum Free Baking Soda Free Skin Safe - 3.0 ounce (Soft Powder)

Lume$18.374.2★93,884 rev

Lume Whole Body Deodorant - Smooth Solid Stick - 72 Hour Odor Control - Aluminum Free Baking Soda Free and Skin Safe - 2.6 Ounce (Pack of 2) (Soft Powder)

Lume$24.674.4★39,654 rev

Lume Whole Body Deodorant - Invisible Cream Stick - 72 Hour Odor Control - Aluminum Free Baking Soda Free Skin Safe - 2.2 Ounce (Pack of 2) (Soft Powder)

Lume$23.954.1★43,200 rev

FRESH BREASTS Set - Anti Chafing Deodorant Lotion to Powder for Women 3.4oz + On-The-Go Travel Size .07oz (15 pack) - Chafing Cream Whole Body Deodorant for Women No Talc or Aluminum

Fresh Body FB$19.744.4★172 rev

Newest

by launch date

Lume Acidified Body Wash - 24 Hour Odor Control - Removes Odor Better than Soap - Hydrating Formula - Formulated Without SLS or Parabens - Safe For Sensitive Skin - 8.5 ounce (Soft Powder)

Lume$18.8324,989 rev

5mo ago

Lume Deodorant Plus Sweat Control - Smooth Solid Stick Deodorant for Women - Extra Strength Antiperspirant - 72 Hour Odor & Sweat Control - Baking Soda Free Skin Loving - (Soft Powder)

Lume$19.91142 rev

6mo ago

Lume Invisible Spray Deodorant For Women Two Pack - Full Size & Mini Whole Body Deodorant Spray - 72 Hr Odor Control - Aluminum & Baking Soda Free - 2 Piece Bundle - 3.6 oz & 1.0 oz (Soft Powder)

Lume$19.63984 rev

11mo ago

Lume Acidified Deodorant Wipes - 24 Hour Odor Control - Whole Body Deodorant Wipes - Aluminum Free Baking Soda Free Skin Loving - Flushable - 15 Count - 3 Pack (Soft Powder)

Lume$18.7031,937 rev

1y ago

Lume Whole Body Deodorant - Smooth Solid Stick & Flushable Deodorant Wipes - Doctor Developed - Aluminum Free Baking Soda Free Skin Loving - 2.6 Ounce (Soft Powder) 15 Count Wipes (Cool Cucumber)

Lume$19.36701 rev

1y ago

What buyers say about cream to powder

What buyers praise and complain about, mined from review topics.

What buyers love

Smell29%

“Smell Fresh”

Quality-Overall14%

“Products are reliable, effective and”

Efficiency9%

“worked well”

Advertised Vs Actual Product7%

“as described”

Moist/Dry4%

“Keeps skin feeling dry”

Allergies3%

“non-irritating”

Value For Money3%

“great value”

Ease Of Use2%

“Easy to use”

Soft Feel2%

“Goes on smoothly”

Durability2%

“Lasting and feel confident”

What buyers complain about

Smell28%

“Dont like the scent”

Allergies8%

“Gave me rash”

Leak-Proof8%

“sprayer leaks”

Value For Money7%

“Too expensive”

Functionality-Overall7%

“Doesn't work”

Durability3%

“doesn't last”

Ease Of Use2%

“Its very hard to use”

Size-Overall2%

“Not full sized”

Adhesion/Stickiness2%

“not the stick”

Moist/Dry2%

“A bit dry”

Top return reasons

Smell59%

Advertised Vs Actual Product8%

Functionality-Overall8%

Value For Money4%

Size-Overall3%

Defective Material/Parts3%

Leak-Proof2%

Product Condition2%

Adhesion/Stickiness1%

Moist/Dry1%

Common questions

Is cream to powder profitable to sell on Amazon United States?: The niche generates $101K/yr across 19 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +7.3%. Flapen's verdict: Worth a look (50/100).
How competitive is the cream to powder niche?: 3 brands and 27 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in cream to powder?: Top complaints mined from reviews: Smell, Allergies, Leak-Proof. The return rate is 0.6%.
When does demand for cream to powder peak?: Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 2.7× the quietest.
What does it cost to enter the cream to powder niche?: Listings span $7.28–$32.75; the average listing price is $20.12 (sweet spot $15–$100). The average incumbent carries 20,268 reviews — the moat a new listing must climb.