Cream Foundation for Mature Skin
MaybeProducts sell for $32.16 on average, inside the sweet spot. But the top 5 brands take 100% of clicks, so Cream Foundation for Mature Skin is a Maybe.
- Flapen Score
- 52 / 100Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 4852
- Market size
- $817K/yr513K searches / yr
- 90-day growth
- +4.8%search demand this quarter
- Competition
- 48%top-5 click share · 5 brands · 17 sellers
Flapen Score
Cream Foundation for Mature Skin against its category
The dotted line is the Beauty & Personal Care average. Past it, Cream Foundation for Mature Skin is stronger. Inside it, weaker.
Market
The Cream Foundation for Mature Skin market on Amazon at a glance
Shoppers on Amazon United States searched for Cream Foundation for Mature Skin 513K times last year and spent an estimated $817K. All 5 brands take every click. Demand peaks in Apr–Jun–Jul. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 5.0% of those searches ended in a purchase.
Shoppers searched for this 513K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $817K a year.
- Searches, last 12 months
- 513K
- Growth, 90 days vs prior 90
- +4.8%
- Conversion, latest week
- 5.0%
- Market size, estimated
- $817Ka year
- Peak month
- July1.9× the quietest month
- Top search term
- laura geller blush171K searches a year
02 · Price
A sale here is worth $32.16.
Listings sell for $32.16 on average, from $6.72 to $90.03. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $32.16 that is $16K to $24K a year per listing.
- Average price
- $32.16inside the $15 to $100 sweet spot
- Price range
- $6.72–$90.03
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $16K–$24K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #142 within Face. It carries 3,711 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #142in Face
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 3,711per listing
- Listings tracked
- 37
04 · Newcomers
6 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 8
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Cream Foundation for Mature Skin products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LAURA GELLER NEW YORK Baked Blush-n-Brighten for Mature Skin - 01 Pink Buttercream- Powder Blush Wont Settle into Fine Lines - Buildable Natural Finish Longlasting Formula - Made in Italy
- Price
- $20.02
- Rating
- 4.5/5
- Reviews
- 12,965
- Age
- 12y ago

LAURA GELLER NEW YORK Baked Blush-n-Brighten for Mature Skin - 03 Ethereal Rose - Powder Blush Wont Settle into Fine Lines - Buildable Natural Finish Longlasting Formula - Made in Italy
- Price
- $20.52
- Rating
- 4.5/5
- Reviews
- 12,965
- Age
- 5y ago

Clinique Soft-Pressed Powder Blusher Blush | Buildable Color + Natural Finish New Clover 0.27 Ounce
- Price
- $32.05
- Rating
- 4.5/5
- Reviews
- 489
- Age
- 1y ago

Clinique Cheek Pop Blush | Long Lasting Buildable + Vibrant Yet Natural-Looking Color Heather Pop 0.12 Ounce
- Price
- $29.47
- Rating
- 4.6/5
- Reviews
- 1,017
- Age
- 2y ago

LAURA GELLER NEW YORK Serum Blush Tint Lightweight Liquid Blush for Cheeks Weightless Watercolor Sheer Finish Practical Pink
- Price
- $20.19
- Rating
- 4.2/5
- Reviews
- 3,553
- Age
- 3y ago
Trending
estimated 90-day click momentum
Clinique Blushing Blush Powder Blush | Lasting Wear Oil-Free 0.21 oz Berry Delight
- Price
- $31.19
- Rating
- 4.8/5
- Reviews
- 292
- Age
- 1mo ago

Clinique Blushing Blush Powder Blush | Lasting Wear Oil-Free 0.21 oz Precious Posy
- Price
- $31.61
- Rating
- 4.8/5
- Reviews
- 292
- Age
- 22y ago

LAURA GELLER NEW YORK Baked Blush-n-Brighten Baked to Go - Pink Buttercream - Travel Size Blush
- Price
- $14.87
- Rating
- 4.3/5
- Reviews
- 663
- Age
- 2y ago

LAURA GELLER NEW YORK Gellers Greatest Better Than Ever 3-Piece Blush-n-Brighten Marbleized Blush Palette Trio
- Price
- $30.74
- Rating
- 4.5/5
- Reviews
- 972
- Age
- 3y ago

Este Lauder The Sculpting Powder Blush with Buildable Color | Long Lasting Contouring & Plumping Pink Kiss 0.25 Ounce
- Price
- $43.53
- Rating
- 4.4/5
- Reviews
- 259
- Age
- 11mo ago
Newest
by launch date
Clinique Blushing Blush Powder Blush | Lasting Wear Oil-Free 0.21 oz Berry Delight
- Price
- $31.19
- Rating
- 4.8/5
- Reviews
- 292
- Age
- 1mo ago

Clinique Chubby Cream Blush Stick Cheek Colour Balm | Blush For Cheeks | Long Lasting + Buildable | Create A Healthy Looking Glow | Perfect For Travel Plumped Up Peony
- Price
- $30.05
- Rating
- 4.8/5
- Reviews
- 1,285
- Age
- 6mo ago

Este Lauder The Sculpting Powder Blush with Buildable Color | Long Lasting Contouring & Plumping Pink Kiss 0.25 Ounce
- Price
- $43.53
- Rating
- 4.4/5
- Reviews
- 259
- Age
- 11mo ago

Este Lauder Bronze Goddess Eau Frache Spray with Notes of Tiare Flower Creamy Coconut Amber Sandalwood & Vanilla | Perfumes for Women Travel Size 0.34 Fl Oz
- Price
- $29.17
- Rating
- 4.0/5
- Reviews
- 809
- Age
- 1y ago

LAURA GELLER NEW YORK The Wonder Balm Cream Blush Rosy Refresh Hydrating Multi-Use Cheek & Lip Color Squalane & Sunflower Oil Lightweight Buildable Sheer Glow For Mature & Dry Skin Vegan
- Price
- $21.76
- Rating
- 4.3/5
- Reviews
- 1,143
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
17
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
48%
Top 20: 84%
Open market
0%
- LAURA GELLER NEW YORK55%
- Clinique31%
- Estée Lauder12%
- MAYBELLINE1%
- Lancôme1%
- Open — no brand owns it (0%)
Demand
Cream Foundation for Mature Skin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Jun, Jul · busiest ÷ quietest = 1.9×
Search terms
Top Cream Foundation for Mature Skin search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- laura geller blush171K/yr
- clinique blush110K/yr
- clinique blush for cheeks43K/yr
- estee lauder bronze goddess26K/yr
- laura geller blush for older women33K/yr
- estee lauder blush24K/yr
- laura geller baked blush17K/yr
- clinique blush powder13K/yr
- laura gellar blush11K/yr
- clinique powder blush10K/yr
Reviews and returns
What reviews say buyers love and hate about Cream Foundation for Mature Skin
We read the reviews and the return reasons for every product selling here.
“Color not as pictured”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cream Foundation for Mature Skin questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









