Cream Eyeliner
FailThe top 5 brands take 96% of clicks, so Cream Eyeliner is a Fail.
- Flapen Score
- 47 / 100Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 4847
- Market size
- $461K/yr418K searches / yr
- 90-day growth
- -1.5%search demand this quarter
- Competition
- 76%top-5 click share · 7 brands · 54 sellers
Flapen Score
Cream Eyeliner against its category
The dotted line is the Beauty & Personal Care average. Past it, Cream Eyeliner is stronger. Inside it, weaker.
Market
The Cream Eyeliner market on Amazon at a glance
Shoppers on Amazon United States searched for Cream Eyeliner 418K times last year and spent an estimated $461K. The top 5 brands take 96% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 6.4% of those searches ended in a purchase.
Shoppers searched for this 418K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $461K a year.
- Searches, last 12 months
- 418K
- Growth, 90 days vs prior 90
- -1.5%
- Conversion, latest week
- 6.4%
- Market size, estimated
- $461Ka year
- Peak month
- October1.3× the quietest month
- Top search term
- inglot77K searches a year
02 · Price
A sale here is worth $17.25.
Listings sell for $17.25 on average, from $4.99 to $40.50. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $17.25 that is $26K to $35K a year per listing.
- Average price
- $17.25inside the $15 to $100 sweet spot
- Price range
- $4.99–$40.50
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $26K–$35K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #206 within Eyes. It carries 4,981 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 47%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #206in Eyes
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 4,981per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Cream Eyeliner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
54
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
2%
- Brand 173%
- Brand 214%
- Brand 35%
- Brand 42%
- Brand 52%
- Brand 62%
- Open — no brand owns it (1 brand, 2%)
Demand
Cream Eyeliner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Cream Eyeliner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- inglot77K/yr
- inglot eyeliner99K/yr
- inglot gel eyeliner30K/yr
- gel liner36K/yr
- gel eyeliner pot39K/yr
- eyeliner pot25K/yr
- maybelline gel eyeliner19K/yr
- pot eyeliner15K/yr
- loreal gel eyeliner11K/yr
- gel pot eyeliner11K/yr
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cream Eyeliner questions
Answered from the same tracked data.









