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Cream Eyeliner

Fail

The top 5 brands take 96% of clicks, so Cream Eyeliner is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$461K/yr418K searches / yr
90-day growth
-1.5%search demand this quarter
Competition
76%top-5 click share · 7 brands · 54 sellers

Flapen Score

Cream Eyeliner against its category

The dotted line is the Beauty & Personal Care average. Past it, Cream Eyeliner is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cream Eyeliner market on Amazon at a glance

Shoppers on Amazon United States searched for Cream Eyeliner 418K times last year and spent an estimated $461K. The top 5 brands take 96% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 418K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $461K a year.

Searches, last 12 months
418K
Growth, 90 days vs prior 90
-1.5%
Conversion, latest week
6.4%
Market size, estimated
$461Ka year
Peak month
October1.3× the quietest month
Top search term
inglot77K searches a year

02 · Price

A sale here is worth $17.25.

Listings sell for $17.25 on average, from $4.99 to $40.50. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $17.25 that is $26K to $35K a year per listing.

Average price
$17.25inside the $15 to $100 sweet spot
Price range
$4.99–$40.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
$26K–$35K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #206 within Eyes. It carries 4,981 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#206in Eyes
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
4,981per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Cream Eyeliner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

54

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

2%

  • Brand 173%
  • Brand 214%
  • Brand 35%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Cream Eyeliner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Cream Eyeliner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • inglot77K/yr
  • inglot eyeliner99K/yr
  • inglot gel eyeliner30K/yr
  • gel liner36K/yr
  • gel eyeliner pot39K/yr
  • eyeliner pot25K/yr
  • maybelline gel eyeliner19K/yr
  • pot eyeliner15K/yr
  • loreal gel eyeliner11K/yr
  • gel pot eyeliner11K/yr

FAQ

Common Cream Eyeliner questions

Answered from the same tracked data.