Is cream eyeliner profitable to sell on Amazon United States?

The niche generates $461K/yr across 15 tracked products. 90-day search growth is -1.5%. Flapen's verdict: Skip it (47/100).

How competitive is the cream eyeliner niche?

7 brands and 54 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 96% of demand.

When does demand for cream eyeliner peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the cream eyeliner niche?

Listings span $4.99–$40.50; the average listing price is $17.25 (sweet spot $15–$100). The average incumbent carries 4,981 reviews — the moat a new listing must climb.

cream eyeliner

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Great$17.25

avg listing price — sweet spot $15–$100

Price range

Good$4.99–$40.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Market size

Good$461K

$461K/yr · 418K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Bad-1.5%

90-day search growth — must beat 0% to launch

Review moat

Bad4,981.2

avg incumbent reviews — the moat a new listing must climb

Competition

Bad76%

top-5 click share — a locked-up shelf

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, cream eyeliner is a $461K/yr Amazon United States market (418K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 47/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

cream eyeliner market data

Units sold / yr: 25K–30K; avg 1,500–2,000/product
Revenue / yr: $431K–$518K; units × avg price
Conversion rate: 6.4%
Avg BSR: #206
Page quality: 0%
Prime: 100%
Sponsored: 47%
Out of stock: 0.0%
Avg brand age: 64 months
Avg seller age: 136 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Inglot73%
MAYBELLINE14%
The Beauty Box5%
Anastasia Beverly Hills2%
Rimmel2%
JASSINS2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top cream eyeliner search terms

inglot77K/yr +15.9%4.0% conv.
inglot eyeliner99K/yr -17.5%7.1% conv.
inglot gel eyeliner30K/yr +17.9%7.3% conv.
gel liner36K/yr -3.5%1.3% conv.
gel eyeliner pot39K/yr -21.9%2.9% conv.
eyeliner pot25K/yr -0.8%3.1% conv.
maybelline gel eyeliner19K/yr +5.1%6.2% conv.
pot eyeliner15K/yr +0.1%2.7% conv.
loreal gel eyeliner11K/yr +0.8%2.8% conv.
gel pot eyeliner11K/yr -14.9%2.8% conv.

All search terms

Top cream eyeliner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Inglot$17.584.5★3,992 rev

Inglot$17.364.5★6,520 rev

Maybelline New York Makeup Eyestudio Lasting Drama Gel Eye Liner Blackest Black Waterproof 0.106 Ounce Pack of 1

MAYBELLINE$8.834.4★17,791 rev

Inglot Duraline | Eyeliner sealant | Prolong Makeup Durability | Turn any Eyeshadow to Water Resistant Liquid Eyeliner | 9 ml/0.30 US FL OZ

Inglot$16.344.6★3,919 rev

The Beauty Box INGLOT Bundle - Duraline AMC Eyeliner Gel 77 and AMC Eyeliner Gel 90 (3-Piece)

The Beauty Box$39.804.6★220 rev

Newest

by launch date

LOreal Paris Infallible Grip Mechanical Gel Eyeliner Pencil Smudge-Resistant Waterproof Eye Makeup with Up to 36HR Wear Intense Black 0.01 Oz

L'Oreal Paris$9.525,585 rev

3y ago

Fine Angled Eyeliner Brush JASSINS Ultra thin Precision EyeLiner Makeup Brushes Set Fine Point Eyeliner Brush Synthetic Bristles Eye Makeup Tool (3 Pcs)

JASSINS$4.993,172 rev

4y ago

The Beauty Box INGLOT Bundle - Duraline AMC Eyeliner Gel 77 and AMC Eyeliner Gel 90 (3-Piece)

The Beauty Box$39.80220 rev

4y ago

Inglot Eye Essentials Set | Duraline + AMC Eyeliner Gel 77 + Makeup Brush 31T |

Inglot$40.50582 rev

6y ago

Inglot$18.873,992 rev

9y ago

Common questions

Is cream eyeliner profitable to sell on Amazon United States?: The niche generates $461K/yr across 15 tracked products. 90-day search growth is -1.5%. Flapen's verdict: Skip it (47/100).
How competitive is the cream eyeliner niche?: 7 brands and 54 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 96% of demand.
When does demand for cream eyeliner peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the cream eyeliner niche?: Listings span $4.99–$40.50; the average listing price is $17.25 (sweet spot $15–$100). The average incumbent carries 4,981 reviews — the moat a new listing must climb.