Cream Eyeliner
FailThe top 5 brands take 96% of clicks, so Cream Eyeliner is a Fail.
- Flapen Score
- 47 / 100Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 4847
- Market size
- $461K/yr418K searches / yr
- 90-day growth
- -1.5%search demand this quarter
- Competition
- 76%top-5 click share · 7 brands · 54 sellers
Flapen Score
Cream Eyeliner against its category
The dotted line is the Beauty & Personal Care average. Past it, Cream Eyeliner is stronger. Inside it, weaker.
Market
The Cream Eyeliner market on Amazon at a glance
Shoppers on Amazon United States searched for Cream Eyeliner 418K times last year and spent an estimated $461K. The top 5 brands take 96% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 6.4% of those searches ended in a purchase.
Shoppers searched for this 418K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $461K a year.
- Searches, last 12 months
- 418K
- Growth, 90 days vs prior 90
- -1.5%
- Conversion, latest week
- 6.4%
- Market size, estimated
- $461Ka year
- Peak month
- October1.3× the quietest month
- Top search term
- inglot77K searches a year
02 · Price
A sale here is worth $17.25.
Listings sell for $17.25 on average, from $4.99 to $40.50. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $17.25 that is $26K to $35K a year per listing.
- Average price
- $17.25inside the $15 to $100 sweet spot
- Price range
- $4.99–$40.50
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $26K–$35K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #206 within Eyes. It carries 4,981 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 47%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #206in Eyes
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 4,981per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Cream Eyeliner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Inglot AMC Eyeliner Gel - Waterproof | Long-Lasting | Intense Color | Matte Finish |0.19 US OZ | 77
- Price
- $17.58
- Rating
- 4.5/5
- Reviews
- 3,992
- Age
- 10y ago

Inglot AMC Eyeliner Gel - Waterproof | Long-Lasting | Intense Color | Matte Finish |0.19 US OZ | 77
- Price
- $17.36
- Rating
- 4.5/5
- Reviews
- 6,520
- Age
- 14y ago

Maybelline New York Makeup Eyestudio Lasting Drama Gel Eye Liner Blackest Black Waterproof 0.106 Ounce Pack of 1
- Price
- $8.83
- Rating
- 4.4/5
- Reviews
- 17,791
- Age
- 16y ago

Inglot Duraline | Eyeliner sealant | Prolong Makeup Durability | Turn any Eyeshadow to Water Resistant Liquid Eyeliner | 9 ml/0.30 US FL OZ
- Price
- $16.34
- Rating
- 4.6/5
- Reviews
- 3,919
- Age
- 10y ago

The Beauty Box INGLOT Bundle - Duraline AMC Eyeliner Gel 77 and AMC Eyeliner Gel 90 (3-Piece)
- Price
- $39.80
- Rating
- 4.6/5
- Reviews
- 220
- Age
- 4y ago
Trending
estimated 90-day click momentum
Inglot AMC Eyeliner Gel - Waterproof | Long-Lasting | Intense Color | Matte Finish |0.19 US OZ | 69
- Price
- $18.87
- Rating
- 4.5/5
- Reviews
- 3,992
- Age
- 9y ago

Inglot Duraline | Eyeliner sealant | Prolong Makeup Durability | Turn any Eyeshadow to Water Resistant Liquid Eyeliner | 9 ml/0.30 US FL OZ
- Price
- $16.34
- Rating
- 4.6/5
- Reviews
- 3,919
- Age
- 10y ago

Maybelline New York Makeup Eyestudio Lasting Drama Gel Eye Liner Blackest Black Waterproof 0.106 Ounce Pack of 1
- Price
- $8.83
- Rating
- 4.4/5
- Reviews
- 17,791
- Age
- 16y ago

Anastasia Beverly Hills Waterproof Crme Color - Full-Pigment Cream Eyeshadow & Eyeliner for High-Coverage Blendable Matte Finish with Long-Wearing Waterproof Definition
- Price
- $17.91
- Rating
- 4.4/5
- Reviews
- 980
- Age
- 11y ago

Inglot AMC Eyeliner Gel - Waterproof | Long-Lasting | Intense Color | Matte Finish |0.19 US OZ | 77
- Price
- $17.58
- Rating
- 4.5/5
- Reviews
- 3,992
- Age
- 10y ago
Newest
by launch date
LOreal Paris Infallible Grip Mechanical Gel Eyeliner Pencil Smudge-Resistant Waterproof Eye Makeup with Up to 36HR Wear Intense Black 0.01 Oz
- Price
- $9.52
- Rating
- 4.5/5
- Reviews
- 5,585
- Age
- 3y ago

Fine Angled Eyeliner Brush JASSINS Ultra thin Precision EyeLiner Makeup Brushes Set Fine Point Eyeliner Brush Synthetic Bristles Eye Makeup Tool (3 Pcs)
- Price
- $4.99
- Rating
- 4.6/5
- Reviews
- 3,172
- Age
- 4y ago

The Beauty Box INGLOT Bundle - Duraline AMC Eyeliner Gel 77 and AMC Eyeliner Gel 90 (3-Piece)
- Price
- $39.80
- Rating
- 4.6/5
- Reviews
- 220
- Age
- 4y ago

Inglot Eye Essentials Set | Duraline + AMC Eyeliner Gel 77 + Makeup Brush 31T |
- Price
- $40.50
- Rating
- 4.6/5
- Reviews
- 582
- Age
- 6y ago

Inglot AMC Eyeliner Gel - Waterproof | Long-Lasting | Intense Color | Matte Finish |0.19 US OZ | 69
- Price
- $18.87
- Rating
- 4.5/5
- Reviews
- 3,992
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
54
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
2%
- Inglot73%
- MAYBELLINE14%
- The Beauty Box5%
- Anastasia Beverly Hills2%
- Rimmel2%
- JASSINS2%
- Open — no brand owns it (1 brand, 2%)
Demand
Cream Eyeliner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Cream Eyeliner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- inglot77K/yr
- inglot eyeliner99K/yr
- inglot gel eyeliner30K/yr
- gel liner36K/yr
- gel eyeliner pot39K/yr
- eyeliner pot25K/yr
- maybelline gel eyeliner19K/yr
- pot eyeliner15K/yr
- loreal gel eyeliner11K/yr
- gel pot eyeliner11K/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cream Eyeliner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









