cream cleanser
Worth a lookShows low returns (1.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Market size
Great$1.4M$1.4M/yr · 1.1M searches
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.36avg listing price — sweet spot $15–$100
Price range
Good$4.93–$30.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+16.6%90-day search growth — must beat 0% to launch
Review moat
Okay3,730.11avg incumbent reviews — the moat a new listing must climb
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, cream cleanser is a $1.4M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Nov. Verdict: Worth a look — 51/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
cream cleanser market data
- Units sold / yr
- 100K–125K
- avg 8,000–10,000/product
- Revenue / yr
- $1.3M–$1.7M
- units × avg price
- Conversion rate
- 9.4%
- Avg BSR
- #302
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 70 months
- Avg seller age
- 125 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
188
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Noxzema95%
- VEBA5%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +16.6% search growth over the last 90 days.Peak months: May, Jun, Nov · busiest ÷ quietest = 4.0×
Top cream cleanser search terms
- noxzema510K/yr
- noxema162K/yr
- noxzema original100K/yr
- jergens face cream53K/yr
- noxzema face wash83K/yr
- noxzema cream55K/yr
- noxema classic clean original deep cleansing cream pump bottle37K/yr
- naxima face cleanser14K/yr
- jergens all purpose face cream10K/yr
- crema limpiadora para la cara13K/yr
Top cream cleanser products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Noxzema Classic Clean Cream Original Deep Cleansing 12 oz
Noxzema$4.934.5★2,722 rev
Noxzema Classic Clean Cleanser Original Deep Cleansing 2 oz
Noxzema$5.664.0★8,848 rev
Noxzema Face Wash Original Deep Cleansing Cream Face Cleanser 12 Oz
Noxzema$10.194.4★6,857 rev
Noxzema Face Wash Travel-Friendly Jar 2-Pack Original Deep Cleansing Cream Face Cleanser 2 Oz Ea
Noxzema$7.284.4★6,857 rev
VEBA All Purpose Face Cream Moisturizer Lotion 15 fl oz
VEBA$10.264.5★41 rev
Newest
by launch date
Noxzema Acne Treatment Bundle Ultimate Clear Blemish Patches with Niacinamide and Tea Tree + Anti-Blemish Pads with 2% Salicylic Acid
Noxzema$14.1844 rev
VEBA All Purpose Face Cream Moisturizer Lotion 15 fl oz
VEBA$10.2641 rev
Noxzema Face Wash Travel-Friendly Jar 2-Pack Original Deep Cleansing Cream Face Cleanser 2 Oz Ea
Noxzema$7.286,857 rev
Noxzema Face Wash Original Deep Cleansing Cream Face Cleanser 12 Oz
Noxzema$10.196,857 rev
Noxzema Ultimate Clear Face Wash Deep Pore Daily Cleanser Oil-Free Formula Removes Dirt Oil & Makeup for Clear Fresh-Looking Skin 6 oz (Pack of 6)
Noxzema$27.552,747 rev
Trending
90-day click momentumVEBA All Purpose Face Cream Moisturizer Lotion 15 fl oz
VEBA$10.264.5★
Noxzema Acne Treatment Bundle Ultimate Clear Blemish Patches with Niacinamide and Tea Tree + Anti-Blemish Pads with 2% Salicylic Acid
Noxzema$14.184.6★
Noxzema Ultimate Clear Face Pads Salicylic Acid Acne Treatment Clears and Prevents Acne Anti-blemish 90 Count 6 Pack
Noxzema$30.794.8★
Noxzema Face Wash Original Deep Cleansing Cream Face Cleanser 12 Oz
Noxzema$10.194.4★
Noxzema Classic Clean Cream Original Deep Cleansing 12 oz
Noxzema$4.934.5★
What buyers say about cream cleanser
What buyers praise and complain about, mined from review topics.What buyers love
“Great product for decades”
“it cleans very well”
“Clean smell”
“Leaves skin soft”
“my skin looks great”
“Decent price”
“It leaves my skin feeling refreshed and clean and never dry”
“It cleans so well”
“Just what I needed”
“Perfect size”
What buyers complain about
“The product was watery when I received it”
“Leaked out”
“Very small container”
“the texture was not as expected”
“or more expensive products”
“It doesn't smell like the original either”
“Used product”
“Unsealed, and terrible quality control”
“some spots looked dry”
“picture is deceiving,, it's travel, size,, my own fault for not reading details that definitely in the description”
Top return reasons
Common questions
- Is cream cleanser profitable to sell on Amazon United States?
- The niche generates $1.4M/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +16.6%. Flapen's verdict: Worth a look (51/100).
- How competitive is the cream cleanser niche?
- 2 brands and 188 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in cream cleanser?
- Top complaints mined from reviews: Dilute/Watery, Leak-Proof, Size-Overall. The return rate is 1.0%.
- When does demand for cream cleanser peak?
- Demand peaks in May–Jun–Nov; the busiest month runs 4.0× the quietest.
- What does it cost to enter the cream cleanser niche?
- Listings span $4.93–$30.79; the average listing price is $13.36 (sweet spot $15–$100). The average incumbent carries 3,730 reviews — the moat a new listing must climb.