cream blush stick
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Growth
Good+23.7%90-day search growth — must beat 0% to launch
Market size
Okay$137K$137K/yr · 416K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Avg price
Bad$7.39avg listing price — sweet spot $15–$100
Review moat
Bad38,742avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$5.42–$10.78cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, cream blush stick is a $137K/yr Amazon United States market (416K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 39/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
cream blush stick market data
- Units sold / yr
- 20K–25K
- avg 1,250–1,500/product
- Revenue / yr
- $148K–$185K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #12
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 8.1%
- Avg brand age
- 43 months
- Avg seller age
- 121 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
38
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- e.l.f.76%
- COVERGIRL12%
- L'Oreal Paris12%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — +23.7% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 4.6×
Top cream blush stick search terms
- elf blush stick98K/yr
- elf cream blush36K/yr
- elf monochromatic multi stick38K/yr
- loreal lumi blush35K/yr
- covergirl blush stick20K/yr
- elf stick17K/yr
- elf multi stick18K/yr
- loreal liquid blush19K/yr
- nars blush stick14K/yr
- stick blush for cheeks17K/yr
Top cream blush stick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
e.l.f. Monochromatic Multi Stick Creamy Lightweight Versatile Luxurious Adds Shimmer Easy To Use On The Go Blends Effortlessly Sparkling Rose 0.17 Oz
e.l.f.$5.424.4★96,948 rev
LOreal Paris True Match Lumi Le Liquid Blush Intense Lightweight Blush Formula With Liquid Pigments Dewy Bright Pink 0.33 Fl Oz
L'Oreal Paris$9.754.4★1,244 rev
e.l.f. Soft Glam Cream Blush Stick Buildable Cream Blush for A Natural Flush & Satin Finish Made with Shea Butter Vegan & Cruelty-Free Muted Mauve
e.l.f.$6.784.4★153 rev
e.l.f. Soft Glam Cream Blush Stick Buildable Cream Blush for A Natural Flush & Satin Finish Made with Shea Butter Vegan & Cruelty-Free Gumball
e.l.f.$6.784.4★153 rev
e.l.f. Monochromatic Multi Stick Travel-Sized Luxuriously Creamy & Blendable Color For Eyes Lips & Cheeks Vegan & Cruelty-Free Glistening Peach 0.17 Oz
e.l.f.$5.794.4★96,948 rev
Newest
by launch datee.l.f. Soft Glam Cream Blush Stick Buildable Cream Blush for A Natural Flush & Satin Finish Made with Shea Butter Vegan & Cruelty-Free Muted Mauve
e.l.f.$6.78153 rev
e.l.f. Soft Glam Cream Blush Stick Buildable Cream Blush for A Natural Flush & Satin Finish Made with Shea Butter Vegan & Cruelty-Free Gumball
e.l.f.$6.78153 rev
e.l.f. Soft Glam Cream Blush Stick Buildable Cream Blush for A Natural Flush & Satin Finish Made with Shea Butter Vegan & Cruelty-Free Pink On It
e.l.f.$6.81153 rev
COVERGIRL Trublend Skin Enhancer Blush Balm Stick Vegan Formula Easy to Use Glides on Effortlessly Non-Greasy Doesnt Crease - 200 Pink Sprinkle (Bright Warm Pink)
COVERGIRL$10.781,859 rev
COVERGIRL Trublend Skin Enhancer Blush Balm Stick Vegan Formula Easy to Use Glides on Effortlessly Non-Greasy Doesnt Crease - 250 Sleepy Mauve (Bright Cool Mauve)
COVERGIRL$10.491,859 rev
Trending
90-day click momentume.l.f. Soft Glam Cream Blush Stick Buildable Cream Blush for A Natural Flush & Satin Finish Made with Shea Butter Vegan & Cruelty-Free Muted Mauve
e.l.f.$6.784.4★
e.l.f. Soft Glam Cream Blush Stick Buildable Cream Blush for A Natural Flush & Satin Finish Made with Shea Butter Vegan & Cruelty-Free Gumball
e.l.f.$6.784.4★
e.l.f. Soft Glam Cream Blush Stick Buildable Cream Blush for A Natural Flush & Satin Finish Made with Shea Butter Vegan & Cruelty-Free Pink On It
e.l.f.$6.814.4★
COVERGIRL Trublend Skin Enhancer Blush Balm Stick Vegan Formula Easy to Use Glides on Effortlessly Non-Greasy Doesnt Crease - 200 Pink Sprinkle (Bright Warm Pink)
COVERGIRL$10.784.1★
COVERGIRL Trublend Skin Enhancer Blush Balm Stick Vegan Formula Easy to Use Glides on Effortlessly Non-Greasy Doesnt Crease - 250 Sleepy Mauve (Bright Cool Mauve)
COVERGIRL$10.494.1★
What buyers say about cream blush stick
What buyers praise and complain about, mined from review topics.What buyers love
“love the shade”
“Goes on smooth”
“Great value”
“I like this better than the high-end brands that I have used”
“easy to blend”
“Easy to apply”
“Felt nice on my skin”
“adds a natural glow”
“Nice texture”
“truly stays all day”
What buyers complain about
“the container is smaller”
“Its a little darker than appeared”
“broken”
“all of that glitter is unnecessary”
“product was extremely dry”
“The formula isnt good either”
“Not worth the price”
“Product not smooth or moist”
“Allergic reaction”
“the product made my skin feel oily”
Top return reasons
Common questions
- Is cream blush stick profitable to sell on Amazon United States?
- The niche generates $137K/yr across 13 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +23.7%. Flapen's verdict: Skip it (39/100).
- How competitive is the cream blush stick niche?
- 3 brands and 38 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in cream blush stick?
- Top complaints mined from reviews: Size-Overall, Color, Durability. The return rate is 0.7%.
- When does demand for cream blush stick peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 4.6× the quietest.
- What does it cost to enter the cream blush stick niche?
- Listings span $5.42–$10.78; the average listing price is $7.39 (sweet spot $15–$100). The average incumbent carries 38,742 reviews — the moat a new listing must climb.