Is cream blush palette profitable to sell on Amazon United States?

The niche generates $40K/yr across 25 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is +1.3%. Flapen's verdict: Skip it (34/100).

How competitive is the cream blush palette niche?

7 brands and 56 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in cream blush palette?

Top complaints mined from reviews: Color, Size-Overall, Brightness/Shine/Glow. The return rate is 1.3%.

When does demand for cream blush palette peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the cream blush palette niche?

Listings span $3.28–$11.45; the average listing price is $7.42 (sweet spot $15–$100). The average incumbent carries 8,478 reviews — the moat a new listing must climb.

cream blush palette

Skip it

Prices mostly outside the sweet spot ($3.28–$11.45) — this niche doesn't clear our bar today.

Returns

Great1.3%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Growth

Okay+1.3%

90-day search growth — must beat 0% to launch

Review moat

Bad8,478.36

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$7.42

avg listing price — sweet spot $15–$100

Market size

Bad$40K

$40K/yr · 216K searches

Brand share

Bad98%

top-5 brand share — brand-locked demand

Price range

Bad$3.28–$11.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, cream blush palette is a $40K/yr Amazon United States market (216K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 34/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

cream blush palette market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $45K–$59K; units × avg price
Conversion rate: 2.5%
Avg BSR: #165
Page quality: 0%
Prime: 100%
Sponsored: 72%
Out of stock: 2.6%
Avg brand age: 54 months
Avg seller age: 131 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

Catrice Cosmetics61%
MAYBELLINE32%
LSxia3%
e.l.f.1%
SPRINGSKY1%
SURORAIN1%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top cream blush palette search terms

catrice blush87K/yr +4.2%2.1% conv.
cream blush palette41K/yr +11.0%1.0% conv.
maybelline fit me blush24K/yr +3.1%5.9% conv.
fit me blush17K/yr +4.2%4.3% conv.
cheek palette8K/yr -9.1%0.2% conv.
organic blush for cheeks8K/yr -19.4%0.0% conv.
maybelline powder blush3K/yr +67.0%4.9% conv.
highlighting blush4K/yr +10.0%0.1% conv.
maybeline blush4K/yr +7.1%3.6% conv.
powder blush palette multiple colors4K/yr -56.1%1.6% conv.

All search terms

Top cream blush palette products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Maybelline Fit Me Blush Lightweight Smooth Blendable Long-lasting All-Day Face Enhancing Makeup Color Nude 1 Count

MAYBELLINE$6.694.4★35,086 rev

Catrice Soft Glam Baked Blush | Luminous Lightweight Powder for Buildable Color | Vegan & Cruelty Free (010 | On Cloud Pink)

Catrice Cosmetics$7.714.5★379 rev

Catrice | Blushin Charm Multi Stick | Creamy Multi-Use Blush & Lip Tint | Buildable Dewy Finish | Vegan & Cruelty Free (010 Pink Sweetheart)

Catrice Cosmetics$6.674.3★740 rev

Catrice Cosmetics$6.834.2★154 rev

Catrice Blur Balm Blush Palette | 6-in-1 Blurring Flush & Highlighter Makeup | Balm-to-Powder Formula | Vegan & Cruelty Free

Catrice Cosmetics$7.674.4★307 rev

Newest

by launch date

Catrice Bright & Blur Airbrush Powder 010

Catrice Cosmetics$8.6242 rev

4mo ago

Catrice Soft Blur Powder Blush | Velvety Matte Finish Lightweight Formula | Buildable Color | Vegan & Cruelty Free (040 | Pink Positive)

Catrice Cosmetics$7.6862 rev

5mo ago

Catrice Soft Blur Powder Blush | Velvety Matte Finish Lightweight Formula | Buildable Color | Vegan & Cruelty Free (050 | Born to Blonze)

Catrice Cosmetics$7.7662 rev

5mo ago

Catrice Cosmetics$6.83154 rev

5mo ago

Catrice Cosmetics$6.81154 rev

5mo ago

What buyers say about cream blush palette

What buyers praise and complain about, mined from review topics.

What buyers love

Color38%

“Color is pretty”

Quality-Overall11%

“Good variety”

Value For Money8%

“Excellent value”

Suitability Combination Skin6%

“GREAT COLOR AND TEXTURE ON MY SKIN”

Brightness/Shine/Glow5%

“The shimmer is beautiful”

Soft Feel5%

“So soft and smooth”

Durability4%

“Stays on pretty good Looks great”

Ease Of Use2%

“it is easy to work with”

Texture/Consistency-Overall2%

“silky texture”

Ease Of Application2%

“the application is easy”

What buyers complain about

Color31%

“Colors are dull”

Size-Overall6%

“Small in size”

Brightness/Shine/Glow4%

“A little too sparkly for me”

Quality-Overall4%

“The quality isn't very good”

Durability3%

“It was not as durable as most”

Suitability Combination Skin2%

“Not great for more mature skin”

Texture/Consistency-Overall2%

“patchy like chalk”

Moist/Dry2%

“So very dry and patchy pigment”

Ease Of Use2%

“Hard to use”

Value For Money2%

“expensive brands before finding this”

Top return reasons

Color54%

Advertised Vs Actual Product10%

Defective Material/Parts4%

Brightness/Shine/Glow4%

Product Condition4%

Quality-Overall3%

Leak-Proof2%

Adhesion/Stickiness2%

Size-Overall2%

Functionality-Overall2%

Common questions

Is cream blush palette profitable to sell on Amazon United States?: The niche generates $40K/yr across 25 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is +1.3%. Flapen's verdict: Skip it (34/100).
How competitive is the cream blush palette niche?: 7 brands and 56 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in cream blush palette?: Top complaints mined from reviews: Color, Size-Overall, Brightness/Shine/Glow. The return rate is 1.3%.
When does demand for cream blush palette peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the cream blush palette niche?: Listings span $3.28–$11.45; the average listing price is $7.42 (sweet spot $15–$100). The average incumbent carries 8,478 reviews — the moat a new listing must climb.

cream blush palette

cream blush palette market data

Competition & brand share

Demand & seasonality

Top cream blush palette search terms

Top cream blush palette products on Amazon

Top sellers

Newest

Trending

What buyers say about cream blush palette

What buyers love

What buyers complain about

Top return reasons

Common questions

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