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Cracked Skin Repair Cream

Fail

Demand is soft, at -64.3% this quarter, so Cracked Skin Repair Cream is a Fail.

Flapen Score
40
40 / 100
Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$11K/yr51K searches / yr
90-day growth
-64.3%search demand this quarter
Competition
53%top-5 click share · 22 brands · 439 sellers

Flapen Score

Cracked Skin Repair Cream against its category

The dotted line is the Beauty & Personal Care average. Past it, Cracked Skin Repair Cream is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cracked Skin Repair Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Cracked Skin Repair Cream 51K times last year and spent an estimated $11K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -64.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-64.3%
Conversion, latest week
2.1%
Market size, estimated
$11Ka year
Peak month
January8.3× the quietest month
Top search term
cracked fingertip treatment28K searches a year

02 · Price

A sale here is worth $10.82.

Listings sell for $10.82 on average, from $3.66 to $28.81. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $10.82 that is $0 to $1K a year per listing.

Average price
$10.82under the $15 to $100 sweet spot
Price range
$3.66–$28.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #161 within Foot & Hand Care. It carries 10,835 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
96%
Out of stock, average day
3.2%
Average rank
#161in Foot & Hand Care
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
10,835per listing
Listings tracked
25

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top Cracked Skin Repair Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

439

Top-5 brand share

59%

Top 20: 98%

Top-5 click share

53%

Top 20: 94%

Open market

36%

  • Brand 119%
  • Brand 216%
  • Brand 310%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Cracked Skin Repair Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 8.3×

Search terms

Top Cracked Skin Repair Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cracked fingertip treatment28K/yr
  • cracked fingertip skin repair9K/yr
  • cracked skin on fingers6K/yr
  • dry fingertip treatment3K/yr
  • cracked finger tip repair5K/yr

Reviews and returns

What reviews say buyers love and hate about Cracked Skin Repair Cream

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Moist/Dry”
11%of negative reviews mention “Moist/Dry”
0.5%of orders come back
“Not moisturizing”
A buyer, on “Moist/Dry”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cracked Skin Repair Cream questions

Answered from the same tracked data.