Cracked Heel Stick

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $245K a year.

Searches, last 12 months

208K

Growth, 90 days vs prior 90

-8.7%

Conversion, latest week

7.9%

Market size, estimated

$245Ka year

Peak month

July1.6× the quietest month

Top search term

onyx cracked heel stick31K searches a year

Listings sell for $15.02 on average, from $6.59 to $62.96. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At $15.02 that is $19K to $23K a year per listing.

Average price

$15.02inside the $15 to $100 sweet spot

Price range

$6.59–$62.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

1,250–1,500

Revenue per listing a year

$19K–$23K

Returns

0.4%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #89 within Foot & Hand Care. It carries 5,002 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

92%

Out of stock, average day

7.7%

Average rank

#89in Foot & Hand Care

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

5,002per listing

Listings tracked

13

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

45 months